#1 Mistake Small YouTubers Make, According To Ex-YouTube Employee

The Biggest Mistake Aspiring YouTubers Make

In this section, the speaker shares a story about contacting an ex-YouTube employee to learn about the biggest mistake aspiring YouTubers make that prevents them from getting views.

Sliding into the DMS of an Ex-YouTube Employee

• The speaker reached out to an ex-YouTube employee to uncover the single biggest mistake aspiring YouTubers make.

• Being contented is identified as a major problem for around 98% of aspiring YouTubers.

• This issue severely impacts their channels and hinders growth.

Understanding Being Contented

The speaker explains what being contented means and shares a personal experience at a YouTube Creator Retreat.

Australian New Zealand YouTube Creator Retreat Experience

• The speaker attended an invite-only YouTube Creator Retreat in Australia and New Zealand.

• Due to it being held online, there were screen sharing sessions and email exchanges.

• During this event, the speaker gained access to valuable email addresses, including one from the head YouTube strategic partner for Australia and New Zealand.

Sliding into DMs for Insights

The speaker discusses reaching out to the ex-Youtube employee for insights on the biggest mistake small content creators make.

Contacting the Ex-Youtube Employee

• After discovering that the ex-Youtube employee had left YouTube, the speaker contacted her for insights.

• The employee shared that the biggest mistake small content creators make is getting contented.

Coveted Advice from an Insider

The speaker emphasizes that advice from someone with behind-the-scenes experience should be valued.

Importance of Insider Advice

• The ex-Youtube employee had worked with top creators in Australia and New Zealand.

• Her advice on getting contented is considered valuable due to her insider knowledge.

The Three Types of Growth Paths

The speaker explains the three types of growth paths that most YouTubers take.

Three Types of Growth Paths

• Type 1: Gradual growth over time, starting from a low point and gradually increasing.

• Type 2: Content creators who stick to a specific niche without pivoting, resulting in slow growth or failure.

• Type 3: Content creators who pivot when necessary, leading to better chances of success.

Getting Contented - A Common Mistake

The speaker highlights the mistake made by most small content creators - getting contented.

The Mistake of Getting Contented

• Many small content creators find something that works and become complacent.

• They focus solely on that one type of content, expecting exponential growth but often end up with minimal progress.

• Being consistent is important, but not at the expense of exploring new opportunities for growth.

Recommended Approach for Small YouTubers

The speaker shares their recommended approach for small YouTubers based on personal experience.

Recommended Approach for Small YouTubers

• The speaker suggests an approach based on their first successful channel.

• This approach involves being open to pivoting and exploring different types of content to maximize growth potential.

The Importance of Finding the Right Niche and Content

In this section, the speaker discusses the importance of finding the right niche and content for YouTube growth.

Finding What Works

• Many creators make the mistake of sticking to one niche and type of content without seeing any significant growth.

• It is crucial to experiment with different niches and types of content until you find what works for you.

• If your current approach is not yielding results despite putting in effort, it may be a good idea to pivot or start fresh with something else.

The Journey of Growth

• Growth on YouTube often starts slow, with experimentation and testing different approaches.

• When you find something that works, your growth will start to accelerate.

• However, if your growth plateaus or doesn't meet your expectations, it's important to reassess and consider pivoting or starting over.

Dealing with Setbacks

• Trying and failing repeatedly can be discouraging, especially when others seem to be achieving success effortlessly.

• Eventually, one of your strategies will work, leading to exponential growth.

• It's essential not to get complacent but continue learning from both successes and failures.

Maximizing Your Content's Potential

This section focuses on maximizing the potential of your content by recognizing when it needs improvement or a change in direction.

Recognizing Subpar Content

• If you have posted three to five videos on a certain topic or niche that are not performing well, chances are posting more similar videos will yield similar results.

• If you feel deep down that your content is not as good as it could be compared to competitors' videos with better thumbnails and quality, then there is room for improvement.

Back to the Drawing Board

• When faced with subpar content, it is recommended to go back to the drawing board and try something new.

• Posting frequently allows for more cycles of experimentation and learning from small spikes of success.

• By combining elements from these experiences, you can eventually achieve exponential growth.

Starting with Quality Content

• If you are just starting out and realize that your content is not up to par or lacking in quality, it's important to acknowledge this.

• Take the time to improve your content before expecting significant growth.

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