MÉTODO AQP - Cómo hacer el planteamiento del problema - Dra Rosario Martinez

How to Start Your Thesis: A Comprehensive Guide

Introduction to Thesis Methodology

• The speaker introduces the topic of thesis writing, referencing a previous video on starting a thesis with specific methodologies.

• Emphasizes the importance of combining two methods (A-CUP and CCA) for effectively formulating a problem statement in research.

Importance of Research Framework

• Clarifies that this methodology is applicable for all types of research, whether undergraduate or postgraduate, regardless of location.

• Stresses that understanding A-CUP and CCA is crucial for developing a clear and concise problem statement.

Step-by-Step Approach to Problem Statement

• Introduces the concept of A-CUP as foundational for beginning the thesis project; encourages participants to create visual aids (like boxes).

• Defines A-CUP: "A" stands for where you plan to conduct your research, emphasizing accessibility to the chosen site.

Identifying Stakeholders and Issues

• Discusses identifying various groups within an organization (e.g., employees, clients), focusing on who will be involved in the study.

• Suggests putting oneself in the clients' shoes to understand their problems better, leading to more relevant research questions.

Analyzing Problems and Consequences

• Encourages selecting a specific issue faced by clients—such as quality problems—and analyzing its implications.

• Explains how perceived poor service quality can lead to client dissatisfaction due to long wait times.

Solutions and Contributions

• Highlights the need for identifying potential solutions or contributions from researchers, such as staff training suggestions.

• Reiterates that all elements stem from A-CUP, ensuring clarity in presenting causes, consequences, and proposed solutions.

Formulating Research Variables

• Discusses deriving titles from identified problems; emphasizes that one variable should relate directly to the main issue at hand.

Understanding the Title Formula in Research

Key Variables in Title Creation

• The discussion introduces two critical variables for creating a research title: quality of attention and waiting time, which are essential for understanding customer experiences within a specific company.

• The formula for crafting a title is explained, where P represents the primary problem (in this case, quality). This variable is termed as the "mother variable" because it directly relates to the core issue being addressed.

• The second variable emerges from either cause, consequence, or contribution. In this context, waiting time is identified as stemming from a cause but could also derive from other factors.

Crafting an Effective Title

• The speaker emphasizes that identifying the target audience (customers of Company X) is crucial when formulating a title. This specificity aids in ensuring relevance and clarity.

• A reiteration of the importance of following this structured approach to create an accurate title is made. Despite encountering various styles and formats in existing titles, adherence to this formula is presented as the only correct method for effective title creation.

Conclusion on Project Development