Oceano azul no setor alimentício: como a Nestlé cresceu 20% nos marketplaces

Transforming Nestlé's Marketing Strategy with Narket

Pre-Narket Routine and Changes

• Before the implementation of Narket, Nestlé had a rigid routine that allowed for more time to adjust advertisements and campaigns.

• Post-Narket, Nestlé has become more agile in managing ads and campaigns, enabling strategic testing and scaling of business operations.

Opportunities in Digital Marketplace

• Nestlé views the digital marketplace as an "ocean blue," presenting significant scalability opportunities compared to other channels.

• The company can test and learn quickly while minimizing costs, allowing for rapid experimentation that was previously expensive and time-consuming.

Growing Importance of Digital Channels

• The digital channel has gained substantial relevance recently, prompting Nestlé to focus on this area as a key pillar for growth.

• The company is actively exploring opportunities where consumers are increasingly present in the digital landscape.

Balancing Bureaucracy with Agility

• A major challenge for large companies like Nestlé is reducing bureaucracy while maintaining autonomy and agility.

• Narket supports this balance by providing tools that enhance operational efficiency across various product lines such as chocolates and nutrition.

Results Post-Narket Implementation

• Since adopting Narket, Nestlé has seen promising results including a 20% growth from 2024 to 2025, indicating successful scaling efforts.

• Plans for further expansion are underway due to consistent positive outcomes across established and new commerce channels.

Collaborative Project Implementation

• The Narket implementation project is described as collaborative and rewarding, yielding valuable insights during its rollout.

• This partnership demonstrates effective support throughout the project's lifecycle, fostering strong collaboration among team members.

Leveraging Technical Expertise

• The partnership allows Nestlé to link technical expertise with marketplace strategies effectively, enhancing overall business performance.

• New portfolio mixes have been tested successfully through this collaboration, leading to actionable insights that benefit both marketplace operations and broader business strategies.

Defining Value in Partnership

• The partnership between Nestlé and Narket is characterized by mutual value creation through diverse expertise—combining industry knowledge with technical reliability.