LUIS COSTA TU SUEÑO

Luis Costa: A Visionary in Multilevel Marketing

Introduction to Luis Costa

• Luis Costa, born in Havana in 1960, was a prominent political figure in Spain for the last 13 years of his life.

• He built one of the largest economic empires within the multilevel marketing sector before his untimely death in a plane crash in Warsaw in November 1995.

• His legacy continues through thousands worldwide who were inspired to change their lives because of him.

The Marathon of Success

• Costa emphasizes that starting a career is akin to running a marathon; it requires endurance and perseverance.

• He believes everyone has the potential to reach diamond status (a high rank in multilevel marketing), but it requires effort and commitment.

• Not everyone will succeed due to self-selection processes; success depends on focus—whether on obstacles or dreams.

Overcoming Obstacles

• Costa shares his experience of being stuck at a low rank (3%) for three years, highlighting the challenges faced during this period.

• Despite extensive travel and effort, he felt stagnant due to lack of systems and poor self-image, which hindered growth.

• The key takeaway is focusing on dreams rather than obstacles; maintaining a positive vision is crucial for overcoming challenges.

The Importance of Dreaming Big

• Costa stresses that dreaming big is fundamental; where you direct your efforts matters more than sheer hard work alone.

• Efforts should be aimed at creating personal dreams rather than merely surviving or fulfilling others' aspirations.

Happiness vs. Success

• He asserts that happiness stems from dreaming; achieving success means turning those dreams into reality.

• Reflecting on past experiences, he notes that despite frustrations during tough times, he found joy through dreaming about better futures.

Work Satisfaction and Fulfillment

• Costa contrasts his previous jobs with his current endeavors, stating that even without immediate success, he felt happier pursuing his dreams compared to traditional employment.

• He argues that true fulfillment comes from working towards something meaningful rather than just financial gain.

This structured summary captures key insights from Luis Costa's talk while providing timestamps for easy reference.

The Journey from Happiness to Stress

The Shift from Joy to Stress

• The speaker reflects on a moment of excitement, noting how quickly the day passed for them compared to others who felt time dragging. This highlights the contrast between happiness and stress.

• A realization occurs that initial financial gains can quickly become necessities, leading to increased stress and dissatisfaction as expenses rise beyond expectations.

Maintaining Illusion and Faith

• The importance of staying in a state of illusion, faith, and dreams is emphasized as essential for happiness. This mindset fosters creativity and better relationships with partners and children.

• When in a negative state (stress or unhappiness), even minor irritations from loved ones can feel overwhelming, indicating the impact of emotional states on personal interactions.

Turning Dreams into Reality

• The key to success lies in transforming dreams into reality. Success is defined as the progressive realization of a dream rather than reaching a specific destination.

• The concept of "place number one" is introduced, representing one's current situation. Moving towards "place number two," which embodies future aspirations, is crucial for growth.

Understanding Possibilities

• Success involves recognizing what is possible versus what seems impossible. The speaker shares their past experiences with financial limitations while aspiring for greater things like luxury cars.

• Personal anecdotes illustrate how perceptions change over time; what once seemed unattainable becomes achievable through perseverance and vision.

Visualizing the Impossible

• Success should not be confused with achieving specific titles or milestones; it’s about continuous progress along one’s journey.

• Emphasizing that focusing on seemingly impossible goals makes attainable goals easier to achieve reinforces the idea that ambition drives success.

The Power of Faith and Visualization

The Connection Between Faith and Present Strength

• When there is faith in the future, it provides strength in the present. This belief allows individuals to focus on their dreams and visualize what seems impossible.

Overcoming Mental Barriers

• Convincing oneself that achieving the impossible is possible can make challenges seem easier. By focusing on possibilities rather than limitations, one can shift their mindset from "I can't" to "I can."

The Role of Realism in Success

• Realists often limit themselves by only considering what is possible, which hinders their ability to achieve greater success. Focusing solely on obstacles creates mental shackles that prevent progress.

Happiness as a Foundation for Success

• Dreaming brings happiness, which is essential for long-term fulfillment. Embracing hope allows individuals to endure hardships while pursuing their goals over time, leading to a more positive experience regardless of outcomes.

Remote Opportunities vs. No Opportunities

• Even remote opportunities are better than having none at all; this perspective fosters a sense of success and happiness. Happy individuals have higher chances of becoming successful compared to those who are not happy.

The Journey Towards Achieving Dreams

Importance of Pursuing Dreams

• To achieve success, one must first dream big and then embark on the journey towards making those dreams a reality. Concentrating on what seems impossible today may lead to new possibilities tomorrow.

Transforming Impossibilities into Realities

• What once seemed impossible can become achievable with determination and focus; past experiences illustrate how aspirations evolve into tangible successes over time (e.g., owning luxury cars).

Understanding Mental Limitations

• Those who do not grasp the concept of progressive realization may view ambition as greed; however, true success lies in steadily working towards one's dreams without succumbing to negativity or doubt.

Personal Growth Through Experience

• Individuals often apply successful formulas intuitively throughout their lives without realizing it; personal stories highlight how perseverance leads to growth and achievement despite initial struggles or humble beginnings.

Life Beyond Business Success

• True success transcends business achievements; it encompasses overall life satisfaction and fulfillment derived from pursuing passions and overcoming challenges along the way—regardless of industry or field of work.

Understanding the Journey to Success

The Importance of Vision and Belief

• The speaker discusses a personal anecdote about someone who aspired to own their own company, emphasizing that they focused on what seemed impossible rather than just the possible.

• This individual transitioned from being a construction worker (peón de albañil) to becoming a master (maestro), highlighting that concentration on ambitious goals can lead to significant achievements.

• The speaker notes that having faith in the future provides strength in the present, which is crucial for overcoming challenges and achieving success.

• After reaching various levels of success, including becoming an official, this person exemplifies how perseverance leads to improved living conditions and lifestyle changes.

• The speaker contrasts being self-taught with learning from others, suggesting that collaboration and guidance are essential for growth.

Self-Image and Personal Development

• Emphasizing the importance of self-image, the speaker argues that improving one's self-perception is key to advancing through different stages of success.

• To elevate one's status or results, individuals must first acknowledge their current level and work towards improvement; this requires a structured approach involving resources like books and seminars.

• While technical skills are important, they are secondary to having a dream or vision; without ambition, technical knowledge alone is insufficient for success.

Overcoming Ignorance

• A major barrier to entering the path of success is ignorance; many people lack awareness of their potential due to insufficient information or understanding.

• The distinction between ignorance (lack of data) and stupidity (acting against known facts) is made clear; addressing ignorance is vital for personal development.

• Recognizing one’s unique qualities and capabilities can combat widespread ignorance about individual potential; everyone possesses inherent abilities necessary for achievement.

Universal Principles of Success

• The discussion highlights universal principles that govern success; understanding these principles helps individuals navigate their paths more effectively.

• There’s an exploration into societal attitudes towards wealth—some idolize it while others resent it—both leading to servitude rather than empowerment.

Transforming Perspectives

• Understanding universal principles allows individuals to transform from feeling like "humanoids" into fully realized humans capable of achieving greatness.

• By grasping these concepts, one can shift perspectives on wealth and success away from envy or disdain toward empowerment through knowledge.

Understanding Success Principles

The Importance of Time and Knowledge

• The speaker emphasizes that understanding success principles is crucial, suggesting that the lack of this knowledge is a significant problem in society.

• Acknowledges that many individuals have read books on universal success principles, but notes a substantial portion remain unaware or uninformed about these concepts.

Personal Journey with Success Literature

• The speaker recounts their first encounter with "The Magic of Thinking Big" at age 25, highlighting the surprise at its long-standing existence since the 1930s.

• As they delved into various success literature, they began to demystify wealth and understand universal success principles, leading to personal growth.

Respect and Admiration for Mentors

• The speaker expresses deep respect for influential figures in their life while clarifying that admiration should not equate to servitude.

• They stress the importance of recognizing mentors as fellow humans capable of achieving success just like anyone else.

Commitment to the System

• Advocates for an unconditional commitment to the system designed for personal development and success.

• Urges participants to engage fully with weekly resources available through programs, emphasizing the value of consistent learning.

Continuous Learning and Engagement

• Encourages reading one book per month as part of ongoing education; stresses time management as essential for personal growth.

• Suggestion to dedicate daily time (15 minutes or more) for reading or self-improvement activities is presented as vital for progress.

Participation in Events

• Stresses the importance of attending seminars and conventions as opportunities for learning and networking within successful communities.

• Recommends registering for upcoming events immediately to ensure commitment towards continuous improvement.

Embracing Opportunities

• Concludes by motivating listeners to take decisive action towards their dreams today, asserting that what seems impossible now can become achievable.