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She turned sourdough videos into a $70M business
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She turned sourdough videos into a $70M business

The Rise of Hannah Neelman and Ballerina Farms

Overview of Hannah Neelman's Influence

  • Hannah Neelman has amassed 20 million followers across various platforms, showcasing her lifestyle on a farm.
  • Her content primarily features traditional cooking methods, such as making sourdough bread and other recipes.
  • She is categorized as a "tradwife," a term used for influencers who promote traditional homemaking values.

Business Ventures

  • Neelman operates a company named Ballerina Farms, which sells products like sourdough mix and electrolyte mix.
  • The business reportedly generates significant revenue, estimated between $70 to $80 million.
  • In addition to baking mixes, the company has also sold meat and previously offered milk products.
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