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Copywriting Tutorial: How To Write Sales Copy For “Boring” Everyday Products
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Copywriting Tutorial: How To Write Sales Copy For “Boring” Everyday Products

Positioning Strategies for Everyday Products

In this video, Alex shares three powerful positioning strategies to help sell everyday products in an oversaturated market. The strategies are designed to help marketers and copywriters stand out and sell out.

Identifying Your Ideal Customer

  • Identify your ideal customer and stop trying to appeal to anyone else except them.
  • Gain a deep understanding of your ideal customer's core values, decision-making process, priorities, and what they go out of their way to get.
  • Market specifically to the people who already care about and value their self-care routine.
  • Position your product as the thing that helps elevate and enhance the experience of their already important ritual.

Creating a Unique Selling Proposition

  • Create a unique selling proposition (USP) that sets you apart from competitors.
  • Focus on what makes your product different or better than others in the market.
  • Use storytelling techniques to create an emotional connection with customers.

Leveraging Social Proof

  • Use social proof to build trust with potential customers.
  • Highlight positive reviews, testimonials, or endorsements from satisfied customers.
  • Use influencer marketing or user-generated content (UGC).

The Single Biggest Secret for Selling Anything Today

  • The single biggest secret is empathy - putting yourself in your customer's shoes and understanding their needs, wants, fears, and desires.
  • Empathy allows you to create marketing messages that resonate with customers on a deeper level.

Understanding Your Unique Selling Proposition

In this section, Alex discusses the importance of understanding your unique selling proposition (USP) and how to use it to position yourself as the clear choice for your customers.

Defining Your USP

  • A common mistake that brands make is using their USP as a way to boast or brag about themselves.
  • To create an effective USP, you need to think about exactly how your commodity accomplishes the very specific value or goal of your customer avatar.
  • You need to emphasize why and how your product/service is the best choice for addressing a specific need or desire of your target audience.

Creating a Memorable Brand Experience

  • Creating a memorable brand experience is crucial in making your brand stand out from competitors.
  • It's not enough to just say you do, believe, or represent something; you need to make it a real-life tangible experience.
  • Everything from copywriting to images needs to be sending one clear and cohesive message that is firmly rooted in the brand experience you want to create.

The Importance of Shared Values

  • People like to buy from brands and businesses that share the same values as them.
  • Figure out what values are top of mind for your audience right now, and then hone in on that. That is how you stand out, sell out, and build a brand that lasts.

Writing Hot Headlines: A Super Simple Three-step Formula

In this section, Alex shares his three-step formula for writing hot headlines.

Step 1: Identify Your Target Audience

  • The first step in writing a hot headline is to identify your target audience.

Step 2: Identify the Benefit

  • The second step is to identify the benefit that your product/service provides to your target audience.

Step 3: Create a Sense of Urgency

  • The third and final step is to create a sense of urgency by using words and phrases that convey scarcity or time sensitivity.
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Video description

3 Ways To Stand Out & Sell Out In An Oversaturated Market Join The #1 Copywriting Challenge on the Internet ►► https://go.alexcattoni.com/ignite Let’s face it… not every project you take on will be for some brand new, never seen before, amazingly unique, life-changing product... Sometimes the products you write for will be… well… straight-up boring. Everyday products, non-essential commodities, or household items can be tough to write for… If the market is insanely oversaturated – how are you supposed to write original, compelling, and powerful copy that actually makes you stand apart from the competition? 🤔 I mean, it’s pretty dang difficult to convince anyone that a bouquet, a loveseat, or some farm-fresh poultry is going to completely change their life… And that can make your job as a copywriter kind of… tricky. But rest assured, while it might not be easy to write compelling sales copy for "boring" commodities, it is possible... And in today’s video, I’m going to share 3 ways you can position everyday products so they stand out and sell out. And then I’ll share the single biggest secret when it comes to selling anything today, which is the number one difference between products that flop… and products that fly off the shelf. WHY SUBSCRIBE? Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me. CONNECT WITH ME! https://instagram.com/copyposse https://facebook.com/alexcattoni https://twitter.com/alexcattoni http://linkedin.com/company/copyposse Read this instead: https://www.alexcattoni.com/copywriting-tutorial-how-to-write-for-boring-products #copywritingtips #howtomarketcommodities #copywritingtipsforbeginners