7: Productresearch - Afterlib PR Part 2
Introduction and Product Analysis
In this section, the speaker discusses the creatives being used for a problem-solving product in the health niche targeted towards men. They mention that the ads are performing well on Facebook, particularly with an audience of men and women aged 35 and above.
Analyzing Creatives and Localization
- The speaker suggests translating the ads into the language of the country where they will be sold.
- They recommend testing different variations, such as adding logos or changing video elements.
- It is important to focus on active ads rather than inactive ones when selecting creatives to run.
Competitor Analysis and Product Page Linking
In this section, the speaker discusses competitor analysis and how to leverage their success for your own store. They also talk about linking competitor product pages for reference.
Leveraging Competitor Success
- Instead of adding competitors' products to your list, take their product page link and include it in your own list.
- This allows you to study successful products without directly competing with them.
Evaluating Different Niches
Here, the speaker explores different niches by analyzing specific products. They discuss their experience with jewelry niches and express preference for other types of products.
Jewelry Niche Evaluation
- The speaker shares their past experience with jewelry niches but states that they did not find much success in this area.
- They mention that print-on-demand (POD) products like custom jewelry can be challenging due to shipping logistics.
Analyzing Kids Niche Products
In this section, the speaker focuses on analyzing a product in the kids niche. They discuss the product page and Facebook ads library.
Kids Niche Analysis
- The speaker highlights that Q4 is a great time for selling products in the kids niche.
- They analyze the product page and find it impressive.
- By filtering active running ads, they discover multiple creatives for the product.
- The speaker suggests translating these creatives to the language of the target country.
Exploring Fashion and Orthopedic Products
Here, the speaker explores fashion and orthopedic products, emphasizing their potential for success.
Fashion and Orthopedic Product Evaluation
- The speaker mentions that fashion products generally sell well.
- They express interest in orthopedic products as well.
- By analyzing active ads, they find a competitor with numerous creatives for a specific product.
- The speaker recommends testing this product due to its high number of running ads.
Final Thoughts on Product Analysis
In this final section, the speaker shares some concluding thoughts on analyzing different products.
Concluding Remarks
- The speaker emphasizes that analyzing competitors' creatives can provide valuable insights.
- They mention using tools like Adobe Premier Pro or AI tools to enhance creatives with custom backgrounds or themes.
- The importance of being efficient in note-taking is highlighted, as previous experience allows for quicker analysis.
Winning Products in the Fashion Niche
The speaker discusses the winning products in the fashion niche and their potential for success.
Winning Products with Running Ads
- Several running ads have been identified as winners in the fashion niche.
- The speaker recommends testing these products due to their high performance.
- Orthopedic shoes have shown significant scaling and success.
- These products cater to an audience primarily aged 35 and above, who may have arthritis or other orthopedic issues.
- The orthopedic aspect of these shoes provides great value to customers.
Selling Orthopedic Shoes in Different Markets
The speaker explains how they sell orthopedic shoes in different markets and why they are successful.
Targeting Specific Audiences
- Winners from the big five EU markets are selected for selling orthopedic shoes.
- These products combine both fashion and orthopedics, appealing to a specific demographic.
- The target audience is primarily women aged 35 and above with foot-related issues.
Sizing Tables for Different Countries
- It is recommended to include sizing tables for different countries when selling fashion or sizing products.
- This helps customers choose the right size based on their location.
Testing a Product Template for Scaling
The speaker discusses how to test a product template for scaling purposes.
Analyzing Performance of Fashion/Orthopedic Products
- Even if there are not many running ads, it is important to analyze the performance of fashion or orthopedic products.
- By examining active ads and tracking their progression, one can determine if a product has potential for scaling.
Using Image Ads as Templates
- A successful image ad can be used as a template for testing a product.
- The ad should be translated into the language of the target market.
- This approach simplifies the process and allows for easy testing and scaling.
Finding Evergreen Products
The speaker emphasizes the importance of finding evergreen products that continue to sell well over time.
Not All Winners Solve Problems
- Not all winners are problem-solving products.
- For example, a long-sleeve men's sweater can also be a successful winner without addressing a specific problem.
Downloading Images for Reference
- If an ad is no longer available in the ads library, it is recommended to download the image and store it for reference.
- This allows store managers to see the ad and follow instructions on how to replicate its success.
Using Afterlip for Product Research
The speaker explains how Afterlip can be used for product research, specifically focusing on winners in Germany.
Searching for Winners in Germany
- Afterlip can be customized to search for winners in specific markets, such as Germany.
- It is important to avoid selling counterfeit or branded items without proper licensing.
Analyzing Active Running Ads
- Analyzing active running ads provides insights into potential winning products.
- However, if there are no active ads from a particular store, it may indicate lower potential for success.
Bypassing Spy Blockers and Evaluating Stores
The speaker discusses bypassing spy blockers and evaluating stores when conducting product research.
Bypassing Spy Blockers
- Some stores have spy blockers that prevent easy access. However, they can often be bypassed by entering through a mobile device or using a virtual assistant (VA).
Evaluating Stores with Active Running Ads
- It is important to evaluate stores with active running ads to gather insights and potential winning products.
- If a store does not have any active running ads, it may indicate lower potential for success.
The transcript provided does not contain timestamps for all sections.
Understanding the Competitor's Strategy
The speaker analyzes a competitor's strategy in selling products in EU markets, particularly focusing on winners from other EU countries and the big five. They mention running ads for a general or fashion-like niche store.
Competitor's Running Ads
- The speaker finds it interesting to see what the competitor is currently running in their ads.
- They note that despite it not being summer anymore and the weather not being ideal, the competitor has been running two ads since October 10th.
- One of the ads appears to be a TikTok creative with a slideshow format, but the speaker advises against trying it as they believe there were more running ads previously.
- Another ad that caught their attention is for an elegant shoe, which has been running since October 7th and seems to be performing well.
Testing Products and Expanding to Different Countries
The speaker emphasizes how easy it can be to make money by testing products. They also discuss expanding beyond Germany and exploring different countries for potential winners.
Testing Products
- The speaker encourages testing out products like the one mentioned earlier as it is a good time of year to sell them.
- They add this product to their competitor list for further analysis.
Exploring Different Countries
- The speaker suggests looking into other countries such as Netherlands, Sweden, Denmark, Italy, etc., besides Germany.
- They recommend changing the language settings accordingly when searching for winners in different countries.
- While most winners come from the big five and German market, they advise against taking winners exclusively from Germany if targeting that market. Instead, they suggest testing winners from different countries like Sweden or France.
This summary includes only relevant information from the transcript and follows the provided structure guidelines.