Delhi DI 8 Vishesh verma Dettol Icy cool user 02 09 2026,video

Understanding Consumer Feedback on Products

Introduction to Research Methodology

• The speaker belongs to a research company that collects consumer feedback on product usage, preferences, and reasons for liking or disliking products.

• They gather data from approximately 1520 individuals to provide insights to companies for product improvement.

Personal Background of the Interviewee

• The interviewee is an Assistant Manager in Accounts, residing in Laxmi Nagar, East Delhi.

• Their daily routine includes waking up at 5:00 AM for exercise, followed by breakfast and commuting to work via metro.

Daily Routine Insights

• The interviewee's work hours are from 10:00 AM to 6:45 PM, after which they spend time with family before preparing for the next day.

Product Usage and Preferences

Personal Care Products Inquiry

• The interviewer asks about various personal care products like shower gels and face washes; the interviewee does not use shower gel or face wash but uses talcum powder occasionally.

• They confirm using deodorant (Layer Shot), shampoo (Pantene), and soap (Dettol I.C. Cool).

Specific Product Experience

• The interviewee describes Dettol I.C. Cool as a cooling soap that provides a refreshing sensation shortly after application.

Brand Loyalty and Purchase Decisions

Brand Influence on Choices

• They have been using Dettol I.C. Cool for two years after being recommended by a colleague who praised its cooling effect during summer.

Shopping Habits

• Purchases are made at nearby general stores where other brands like Savlon and Godrej No.1 are also available.

Likes and Dislikes About Dettol I.C. Cool

Positive Aspects of the Soap

• Key likes include its pleasant fragrance, immediate cooling effect upon application, and germ protection properties associated with the Dettol brand.

Negative Aspects Discussion

• There are no significant dislikes or disadvantages mentioned regarding the soap.

Social Media Engagement

Social Media Usage Patterns

• The interviewee mentions limited social media engagement primarily through Instagram, Facebook, and WhatsApp due to their busy schedule.

Product Reviews and Recommendations

Review Insights

• If asked to review Dettol I.C. Cool based on performance, they would rate it highly due to its effectiveness against germs and excellent cooling sensation.

Packaging Feedback

• They find the packaging appealing and easy to recognize while shopping.

Pricing Perception

Economic Value Assessment

• The price of ₹10 for a pack of four is considered economical as it lasts around 20 days per pack.

Cooling Sensation Evaluation

Effectiveness of Cooling Feature

• Users experience a strong cooling sensation within one minute of application that lasts approximately 15–20 minutes under normal conditions.

Brand Trust Factors

Preference Based on Brand Reputation

• When comparing soaps offering different levels of cooling effects without brand recognition, they prefer sticking with known brands like Dettol due to trust in quality over unrecognized alternatives.