Ludwick Marishane: A bath without water
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The speaker shares their background growing up in a town with unreliable water and electricity supply, leading to the invention of DryBath to address global water scarcity issues.
Invention Inspiration
- The idea for DryBath originated from a conversation with a friend about creating a product that eliminates the need for bathing.
- Shocking statistics revealed over 2.5 billion people lack proper access to water and sanitation, motivating the speaker to take action.
Development Process
- Extensive research using limited resources led to formulating the DryBath lotion, aiming to combat diseases like trachoma caused by poor hygiene.
- Despite challenges, including using a cell phone for planning and patenting, the speaker successfully invented DryBath as a bath-substituting lotion.
Market Implementation
The speaker discusses the journey of bringing DryBath to market and highlights key lessons learned during commercialization.
Product Commercialization
- Transitioning from high school experimentation to university collaboration facilitated the development of a market-ready version of DryBath.
- Understanding consumer behavior in poor communities led to packaging DryBath in affordable sachets for individual purchase rather than bulk buying.
Global Impact
- Recognizing the broader impact on water conservation and time-saving benefits, DryBath was positioned as both a convenience for affluent individuals and a necessity for those facing water scarcity.
- Exploring opportunities for multinational partnerships signifies potential expansion into retail markets, showcasing the scalability of DryBath's impact on hygiene practices worldwide.