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LIVE Copy Critique - How To Write Insanely Better Headlines, Ads and Subject Lines
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LIVE Copy Critique - How To Write Insanely Better Headlines, Ads and Subject Lines

Writing a Hot Ad or Headline

In this video, Alex takes us through one of her favorite copywriting exercises ever. She critiques the copy from reMarkable and six other variations that were submitted by the Posse community. She breaks down what made them great, what left her wanting more, and what could make them even more powerful.

Critique of reMarkable's Original Copy

  • The hook used in the ad directly calls out notebook hoarders.
  • The selling point is to keep all of your work on a single slim device.
  • Most people who are drawn to the reMarkable want to maintain that distraction-free experience of writing on paper but without all that clutter and disorganization.
  • The call to action is "Order yours today, perfect for paper people".
  • Swap the order of those two statements so that it says "Perfect for paper people, order yours today". That way the very last thing the person reads is a call to action.

Three Step Formula for Writing a Hot Ad or Headline

  1. Hook attention by starting with a concept or idea that really grabs the reader's attention either by provoking an emotion like fear, joy, FOMO, nostalgia or promising a desired result or clear USP (unique selling proposition).
  1. Make it relevant by making sure your ad speaks directly to your target audience and their needs.
  1. Make it clear and concise by using simple language and avoiding jargon or buzzwords.

Posse Submissions Critique

In this section, the speaker critiques six ads that were selected because they received the most amount of likes or votes from the Posse community.

Ad 1

  • The ad is great but needs proper punctuation and grammar.
  • The pain point could be more concise. Instead of "Exhausted from flipping through pages?", it could be "Tired of losing your notes?".
  • Remove the cliche phrase "with the touch of your finger" and make a stronger CTA like "Order yours today".

Ad 2

  • Focus on specifics with fewer words and avoid making it too cute.
  • Change the main hook to "Who says your notes can't go digital?" for clarity.
  • Use a stronger benefit than having a noticeable bulge in the bag, such as taking notes everywhere without extra weight.

Ad 3

  • The ad is well done with a crisp message that makes sense.

How to Create an Effective Ad

In this section, the speaker provides tips on how to create an effective ad.

Tips for Creating an Effective Ad

  • Identify your target audience and their pain points.
  • Keep it simple and focus on one message.
  • Use clear language and proper grammar.
  • Use a strong benefit that resonates with your target audience.
  • Have a clear CTA that drives people to take action.

Ad Critique Example

In this section, the speaker provides an example of how to critique an ad.

Example Ad Critique

  • Identify the main message and pain point.
  • Evaluate the language and grammar used in the ad.
  • Determine if the benefit is strong enough and resonates with the target audience.
  • Evaluate the effectiveness of the CTA.

The Importance of Storytelling in Ads

In this section, the speaker discusses why storytelling is important in ads.

Reasons Why Storytelling is Important in Ads

  • Stories are memorable and help people connect emotionally with your brand or product.
  • Stories can be used to illustrate how your product or service solves a problem for your target audience.
  • Stories can differentiate your brand from competitors by highlighting what makes you unique.

How to Tell a Compelling Story in Your Ad

In this section, the speaker provides tips on how to tell a compelling story in your ad.

Tips for Telling a Compelling Story in Your Ad

  • Start with a relatable character or situation that resonates with your target audience's pain points.
  • Use a clear and concise message that highlights how your product or service solves the problem.
  • Use emotional language to connect with your audience and make them feel something.
  • Have a clear CTA that drives people to take action.

Ad Critique Example

In this section, the speaker provides an example of how to critique an ad using storytelling.

Example Ad Critique Using Storytelling

  • Identify the relatable character or situation used in the ad.
  • Evaluate the clarity and conciseness of the message.
  • Determine if emotional language is used effectively to connect with the audience.
  • Evaluate the effectiveness of the CTA.

Conclusion

In this section, the speaker concludes by summarizing key

Writing an Ad for reMarkable 2.0

In this section, the speaker provides feedback on how to improve an ad for the reMarkable 2.0 tablet.

Improving the Language and Flow of the Ad

  • The ad should have a clear call-to-action (CTA) such as "Order now" or "Get yours today".
  • Use language that is more commonly used such as "tablet" instead of "pad".
  • Use a reason why in the ad to make it more powerful.
  • Use contractions to make the language flow better. For example, use "it's" instead of "it is".
  • Make it clear what customers are ordering by specifying that they are ordering a paperless reMarkable tablet.

Using Scarcity in Promotions

  • Scarcity can be used effectively in promotions, but only if it is real.
  • A Black Friday type promotion could be used to create urgency and scarcity.

Improving Ads for reMarkable 2.0 Tablet

In this section, the speaker provides feedback on how to improve ads for the reMarkable 2.0 tablet.

Making Ads More Effective

  • Use emotional connotations sparingly and focus on physical connotations instead when creating hooks for ads.
  • Be careful not to introduce information that makes ads confusing or unclear about what product is being sold.

Introducing reMarkable 2.0 Tablet

In this section, the speaker provides feedback on how to introduce the reMarkable 2.0 tablet.

Creating a Strong Hook

  • Use hooks that are simple and easy to understand such as "A notebook that can keep up with your thoughts".

Highlighting Key Features

  • Highlight key features of the product such as its ability to replace multiple notebooks with a single tablet.

Adding a Call-to-Action

  • Add a clear call-to-action at the end of the ad to encourage customers to take action.

Make It Hotter Exercise Review

In this section, Alex reviews the Make It Hotter exercise and invites viewers to follow her on Instagram and subscribe to her channel. She also promotes her free Hot Headline Guide.

Review of Make It Hotter Exercise

  • Everyone did a great job on the exercise.
  • Viewers are invited to follow Alex on Instagram at @CopyPosse and subscribe to her channel.
  • Alex promotes her free Hot Headline Guide, which viewers can grab at the end of the video.

Next Video Preview

  • Viewers are encouraged to check out Alex's next video and receive a free gift.
  • The next video will feature a copywriting exercise where Alex critiques six ads on the fly.
Video description

How To Write Ads and Headlines That Capture Attention & Get Clicks 🔥 Download my free H.O.T. Headline Guide ►► https://go.copyposse.com/pyramid-ytd ⁠ Your headline is hands down one of the most important things to get right in your copy...⁠ ⁠ Because it determines whether people click to read more, or whether they keep scrolling. ⁠ ⁠ This means improving your headline writing skills is one of the BEST things you can do to boost your conversion rate...⁠ ⁠ 🤔 But HOW can you actually do that? How can you write great headlines that will entice people to click and stick? In this tutorial, I’m letting you look over my shoulder as I critique 6 headlines on the fly – what made them great, what left me wanting more and what would make them even more powerful? I’m about to break it all down for you, so YOU can start crafting headlines that are too captivating to scroll past… Keep watching! WHY SUBSCRIBE? Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me. CONNECT WITH ME! https://instagram.com/copyposse https://facebook.com/alexcattoni https://twitter.com/alexcattoni http://linkedin.com/company/copyposse https://www.tiktok.com/@copyposse Read this instead: https://www.alexcattoni.com/live-copy-critique-remarkable/ #HowToWriteAds #HowToWriteHeadlines #DigitalMarketing