IFOOD, 99FOOD, KEETA... Onde seu delivery deve estar? | 2025

What Should I Do in the Current Delivery Market?

Overview of the Delivery Market

• The speaker introduces a discussion on the heated delivery market, addressing common questions about whether to register on multiple platforms or maintain existing strategies.

• Emphasizes that there is no magic formula; instead, he encourages viewers to think critically and take responsibility for their decisions.

Exclusivity in Platforms

• If a business has exclusivity with iFood, it must remain committed to that platform and cannot easily switch to others without consequences.

• iFood will actively make strategic decisions (e.g., offering coupons, improving technology) to retain its market share.

Exploring Other Platforms

• Discusses potential entry of Quita into the market by 2026 and mentions 99 Food as a more immediate option for registration.

• Warns against joining RAP due to past failures and questions its current value proposition for users.

Registration Strategy

• Suggests registering with 99 Food while taking advantage of promotional offers like two years of fee exemption but cautions about contractual obligations regarding pricing.

• Highlights complexities around pricing strategies across different platforms, emphasizing the need for careful evaluation of costs versus benefits.

Decision-Making Considerations

• Stresses that businesses must consider customer behavior when selling at similar prices across multiple platforms; customers may prefer familiar channels like iFood.

• Encourages viewers to understand their own decision-making processes and weigh potential losses against gains when considering new platforms.

Long-Term Viability

• Advises businesses to familiarize themselves with each platform's dynamics before committing fully, focusing on profitability rather than just sales volume.

• Questions the sustainability of financial incentives from 99 Food and suggests that businesses should be prepared for future changes in fees or conditions.

Menu Structure and Consistency in Delivery Services

Importance of a Unified Menu Across Platforms

• A consistent menu structure is crucial for customer recognition across different delivery platforms, enhancing the effectiveness of advertising campaigns.

• When customers see an advertisement, they should find the same offer on the delivery platform (e.g., iFood), reinforcing their memory and increasing purchase likelihood.

Strategic Pricing Decisions

• Restaurant owners must decide on pricing strategies; offering lower prices on certain platforms can attract customers but may affect overall profitability.

• The speaker emphasizes that there are no free lunches in marketing; costs will eventually arise from promotional strategies.

Market Dynamics and Competition

• The food delivery market is characterized by significant financial backing, with major players like Quita having substantial resources to compete aggressively.

• Competitive pricing (30% to 40% lower than others) can drive customer traffic to new platforms, but usability and practicality for users remain critical considerations.

Building Brand Loyalty Beyond Discounts

• Restaurants should focus on strengthening emotional connections with customers through branding efforts, regardless of the sales channel used.

• It’s advisable for restaurants without exclusivity to test multiple platforms gradually rather than all at once due to management complexities.

Customer Behavior Insights

• Customers who only buy when discounts are available may not be loyal; understanding this behavior is essential for long-term brand strategy.

• Emphasizing product quality, packaging, and efficient delivery can help build loyalty among customers who value more than just price.

Future Considerations in Delivery Markets

• The speaker warns against relying solely on discount-driven sales strategies as market dynamics evolve over time.

• Engaging with community feedback and fostering strong representation within the industry can lead to better outcomes for restaurant owners facing challenges.

Conclusion: Navigating Change in Food Delivery

• Continuous adaptation and learning are necessary as market conditions change; blaming external factors won't resolve issues faced by restaurant owners.

How to Operate Profitably in the Restaurant Industry

The Importance of a Strong Operational Culture

• Emphasizes the need for restaurants to operate profitably, likening the industry to a game rather than a war, highlighting the competitive nature of success.

• Stresses that running a restaurant is akin to playing in the Champions League, requiring daily excellence and mindfulness in operations.

• Advocates for transforming business from within by fostering a strong operational culture and brand identity that resonates with customers regardless of their purchasing channel.

Building Brand Consistency

• Highlights the necessity for brands to be consistently present across various platforms where customers wish to engage or purchase.

• Encourages viewers to subscribe for more insights on market trends and strategies, indicating an ongoing commitment to sharing valuable content.