How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)
Introduction
In this section, the speaker expresses her excitement for hitting 100K subscribers on YouTube and thanks her audience for their support. She also shares that she has been dreaming of this moment since starting her channel over two years ago.
- The speaker expresses gratitude towards her audience for their support.
- She shares that hitting 100K subscribers is a dream come true.
- The speaker started her YouTube channel on February 13, 2019.
Thanking the Audience
In this section, the speaker continues to express gratitude towards her audience and shares that she couldn't have hit 100K subscribers without them. She also mentions that she has exciting plans for the future of her channel.
- The speaker thanks her audience for their support in helping her reach 100K subscribers.
- She acknowledges that she couldn't have done it without them.
- The speaker mentions having exciting plans for the future of her channel.
Introduction to Product Descriptions
In this section, the speaker introduces the topic of writing product descriptions for e-commerce and teases five tips for creating effective product descriptions.
- The speaker introduces the topic of writing product descriptions for e-commerce.
- She teases five tips for creating effective product descriptions.
Importance of Product Descriptions
In this section, the speaker emphasizes the importance of well-written product descriptions in a highly competitive e-commerce market.
- The number of online shoppers is estimated to be around 2.14 billion people or one out of every four people.
- People spend trillions of dollars online every year and buy things online every second.
- Most people spend time researching and browsing products online before making a purchase decision.
- Well-written product descriptions are essential for standing out in a highly competitive e-commerce market.
Five Tips for Writing Effective Product Descriptions
In this section, the speaker shares five tips for writing effective product descriptions that address the needs and desires of your target audience.
- Tip #1: Address your avatar's needs and desires. Knowing your customer avatar is one of the most important things you can do as a copywriter or business owner.
- Tip #2: Use sensory language to create an emotional connection with your audience.
- Tip #3: Focus on benefits, not just features. Explain how your product will improve the life of your customer.
- Tip #4: Use social proof to build trust with potential customers. Include testimonials, reviews, and ratings from satisfied customers.
- Tip #5: Create a sense of urgency by using scarcity tactics such as limited-time offers or low stock alerts.
Writing Product Descriptions That Convert
In this video, the speaker shares tips on how to write product descriptions that convert. The tips include painting a clear picture of your customer avatar, focusing on benefits over features, captivating with a killer hook, and decluttering.
Customer Avatar
- Painting a crystal clear picture of who your customer avatar is and writing your product descriptions as if you're speaking directly to them is one of the biggest tricks in writing copy that converts like crazy.
- Examples for Birkenstock sandals show how communicating the same things in a way that is more relatable to their customer avatar can make all the difference.
Benefits Over Features
- When writing product descriptions, focus on benefits over features. Most shoppers care about how it can help them, what problem it solves, and what they'll get from it.
- Talk about bennies (benefits), not features. Narrow in on those features that are most compelling to your audience. These are the things that make your product unique and help you stand apart from the competition.
- Example from Lunya shows how turning features into bennies can be effective.
Captivating Hook
- Lead with a captivating and engaging hook to make all the difference in a customer choosing you instead of your competition.
- Example of Cool Bar cocktail table shows how going the extra mile to make sure your product descriptions lead with a captivating and engaging hook can be effective.
Decluttering
- Less is more when it comes to product descriptions. No matter how captivating your copy is, most people just won't take the time to read a lengthy description. Instead, they will scan through the information.
Tips for Writing Killer Product Descriptions
In this video, Alex shares five tips for writing effective product descriptions that will help increase sales.
Address Your Customer Avatar
- Use your customer avatar to guide your writing and speak directly to their wants, needs, and desires.
- Focus on the benefits of the product rather than just listing features.
Captivate with a Compelling Hook
- Use a hook to grab the reader's attention and make them want to keep reading.
- Optimize your copy for mobile devices since most e-commerce purchases are made on mobile.
Declutter Your Copy
- Keep sentences short and paragraphs concise.
- Include relevant keywords but use them strategically so as not to sacrifice quality or readability.
End with Keywords
- Add in a few relevant keywords after writing your product description and features.
- Avoid overdoing it with keywords and prioritize quality, readability, and compelling copy.
Overall, these tips can help you write killer product descriptions that address your customer's needs while also optimizing for search engines.