How To Write Better Social Media Posts with Marisa Corcoran

Introduction

The host introduces the guest and the topic of storytelling on social media.

Importance of Storytelling

• Storytelling is our oldest form of communication, dating back to 30,000 years ago.

• The brain lights up when a story is being told, making it easier for people to absorb a truth or lesson.

• People make purchasing decisions based on two things: what you're selling and if you are the person they want to do business with. Storytelling helps people connect with you as a person.

Using Slice of Life Moments

• Telling small Slice of Life moments helps people connect with you as a person.

• Sharing these moments gives people a window into who you are and helps them decide if they want to work with you.

Personal Experience

The guest shares her personal experience with storytelling and how it impacted her.

Importance of Personal Stories

• Personal stories can be powerful and impactful, especially when they come from someone close to us.

• It's important to use Slice of Life moments in a way that promotes your business instead of just sharing your life.

Deciding What to Share

• When deciding what to share, think about what will resonate with your audience and help them connect with you.

• Consider sharing stories that align with your brand values or showcase your expertise in your field.

Tips for Effective Storytelling

The guest provides tips for effective storytelling on social media.

Keep it Simple

• Keep your stories simple and easy to understand.

• Use relatable characters and situations that your audience can connect with.

Be Authentic

• Be authentic in your storytelling and share stories that are true to you.

• Don't be afraid to show vulnerability or share personal struggles.

Have a Clear Message

• Make sure your story has a clear message or lesson.

• Tie the story back to your brand values or expertise.

Conclusion

The host wraps up the conversation and thanks the guest for sharing her insights on storytelling.

Finding Your Voice on Social Media

In this section, the speaker discusses how to find your voice on social media and stand out from others.

Copy Stars and Motifs

• The Copy Stars help you uncover your unique personality traits that can be used to connect with your audience.

• Motifs are themes that you want to talk about that can be connected back to your business in some way.

• These motifs can be used in your feed on Instagram or other social media platforms to connect with your audience.

• Slice of Life moments can also be shared to give people a glimpse into your personality.

Connecting Back to Your Niche

• Find connections between the things you love and what you do really well.

• Share fun, mundane things that may lead people to connect with you.

The Importance of Storytelling on Social Media

In this section, the speaker talks about the importance of storytelling on social media and how it can help convert followers into customers.

Authenticity in Social Media Marketing

• People don't log onto social media looking for something to buy, so it's important for businesses to use authenticity in their marketing strategies.

• The Story Stripped Down process helps businesses know which stories they should share and how they should share them.

Having Stories at the Ready

• Always have a story at the ready by using tools like the notes app on your phone.

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