Cómo hacer MARKETING DIGITAL con IA (10 EXPERTOS gratis)

How to Access 10 Specialists for Free?

Introduction to the Campaign Building Process

• The speaker introduces a method to access 10 specialists without meetings, waits, or invoices, promising a free solution.

• The campaign will be applicable across various fields such as development, design, and finance.

• Emphasis on using artificial intelligence in a novel way through tools like Antigravity and Gemini 3.

Step-by-Step Campaign Creation

• The process consists of 10 steps that activate different specialists to create an optimized sales page from scratch.

• Common mistake: starting to write without context. Importance of understanding product details before writing.

Activating the Product Strategist

• The first specialist activated is the product strategist who requires basic information about the product and its market.

• This step generates detailed customer profiles, competitive analysis, emotional triggers for campaigns, and anticipated objections.

Crafting Compelling Copy with the Copywriter

• The second specialist is a copywriter tasked with creating all text for the main webpage based on provided guidelines.

• Focus on what needs to be communicated rather than how; results include impactful headlines and actionable buttons.

Editing for Sales Effectiveness

• The third specialist focuses on editing texts to enhance their effectiveness by applying specific criteria for improvement.

• Example of improved messaging shows how specificity (e.g., monetary values) can enhance psychological impact on potential customers.

Optimizing Conversion Rates

• The fourth specialist analyzes the webpage layout and suggests strategic placements for testimonials and calls-to-action.

• Recommendations are tailored with psychological justifications aimed at filtering ideal customers while maintaining engagement.

Hostinger's Special Offers and Website Creation Tools

Hostinger's Pricing Plans

• Hostinger offers a special welcome deal for creating websites, with the Premium plan priced at €2.24 per month.

• The Business plan allows users to create up to 50 e-commerce projects for only €2.96 per month.

• A 10% discount is available for channel sponsors, applied automatically when selecting a plan through the provided link.

AI-Powered Website Creation

• Users can create entire websites using artificial intelligence by simply specifying their needs, resulting in a complete site within seconds.

• The AI generates all necessary components including homepage, products, reviews, and contact pages with an intuitive builder interface.

Strategies for Capturing Interested Customers

Strategic Pop-Up Windows

• Three types of strategic pop-up windows are proposed: one for exit intent, one after half the page is read, and another after 45 seconds of browsing.

• The exit pop-up suggests potential financial loss if they leave; the scroll pop-up displays a real testimonial to build trust; and the timed pop-up offers an extended trial period for hesitant visitors.

Implementation Rules

• Specific rules include showing each window no more than once every seven days and not displaying multiple windows simultaneously.

Creating a Money Loss Calculator

Free Tool Development

• A calculator is designed to help freelancers understand how much money they lose monthly due to unbilled hours.

• It includes calculations based on unregistered tasks multiplied by hourly rates over four weeks plus administrative costs.

Marketing Strategy

• Keywords like "freelance money loss" are suggested for Google optimization along with social sharing options pre-filled with engaging text.

Automated Email Sequences

Email Campaign Structure

• An automated email sequence consists of seven emails that guide users from receiving calculator results to final reminders featuring testimonials.

• Each email is structured with effective subject lines, preview texts, and calls-to-action aimed at educating before selling.

Psychological Triggers

• The sequence incorporates psychological triggers tailored to different stages of user engagement while maintaining optimal timing between emails.

User Activation Strategies

Onboarding Process Design

• The onboarding process aims to ensure new users recognize the tool's value quickly through clear initial steps and follow-up communications.

User Journey Mapping

• Key actions include registering time entries leading to generating valid PDF invoices without complexity.

Testing Strategies for Optimization

Experimentation Framework

• A three-month testing plan will be implemented using A/B testing methods (Testa B), comparing two versions of elements such as headlines or pricing display formats.

Creating a Marketing Campaign with AI

Testing Hypotheses in Marketing

• The discussion begins with the testing of two headline versions: Version A states, "Stop giving away your work," while Version B states, "Stop giving away €300 a month." This aims to validate the hypothesis that using a specific monetary figure makes people feel they are losing something tangible.

• Emphasis is placed on structured testing rather than random trials; each test has its own hypotheses regarding what will be measured and how success will be determined.

Building a Functional Website

• Introduction of the web designer specialist who utilizes Antropic's capabilities with the Cloud Opus 4.5 Thinking model to create an actual webpage based on previous discussions.

• The process involves integrating all prior contributions from nine specialists into one cohesive webpage, including context, edited texts, optimization improvements, pop-ups, and calculators.

Features of the Created Webpage

• Key features highlighted include an ideal audience filter phrase, a prominent €300 figure in the headline, visible product information before scrolling, testimonials, and an operational calculator for users to input their rates and tasks.

• The calculator automatically computes annual losses based on user inputs such as unrecorded weekly tasks and administrative hours. It also includes pre-configured pop-ups and success stories.

Setting Up Your Own Project

• Instructions are provided for accessing skills used during the session via a GitHub repository link. Users are guided to download files necessary for creating their project with Antigravity.

• Steps include extracting downloaded files into a designated project folder and ensuring that skills are organized within a specifically named folder (".agent") for recognition by Antigravity.

Leveraging AI Beyond Marketing

• The speaker emphasizes that today's exercise demonstrates using AI differently—assigning specialized roles rather than merely asking questions. Each skill acts like an expert ready to execute tasks when activated.

• Potential applications extend beyond marketing; examples include development skills for coding, design skills for visual systems creation, analytical skills for financial reports, or content creation skills for YouTube scripts. The only limit is one's imagination in finding suitable skills.