3 How To Make Money Setting Selling
How to Make Money Setting and Selling
Overview of the Sales Process
- Caleb introduces the video, outlining its focus on the sales process, including roles such as DM Setter, Phone Setter, and Closer.
- The concept of a "funnel" is introduced, describing how individuals transition from being mere viewers to potential customers through various stages.
- Two methods for attracting potential customers are discussed: paid ads (organic media) and unpaid organic reach (e.g., social media posts).
- The opt-in process is explained as a critical step where potential customers exchange their information for an offer, indicating intent.
- The role of the Phone Setter is highlighted as crucial in moving leads from initial interest to qualification and booking meetings.
Understanding DM Setters
- A DM Setter's role involves direct messaging across platforms like Instagram or Facebook to engage leads towards a call or close.
- Leads are defined as potential customers who have shown enough interest by providing contact information; not all DMs result in qualified leads.
- The distinction between DM Setters and Phone Setters is made; DM Setters often deal with less committed individuals compared to those who have opted in.
- Various terms for Phone Setters are mentioned (e.g., SDR, triage caller), emphasizing that they perform similar functions regardless of title.
- Being a Phone Setter requires more skill than being a DM Setter due to direct interaction with people over the phone.
Earnings Potential
- While DM Setting can be easier due to text-based communication, it demands high consistency and output for success.
- An example is given of a successful DM Setter who earned $7.5k-$8k monthly through consistent effort in setting appointments.
- In contrast, Phone Setters can potentially earn higher amounts (up to $30k/month), though this level of income is rare.
Role of Closers
- The final part of the sales process involves Closers whose primary function is converting potential customers into paying clients.
- Closers are described as vital assets within any business since every company relies on salespeople for revenue generation.
Sales Mastery: Understanding the Role of Closers
The Potential of Closers
- The top 1% of closers can earn around $2.4 million annually, translating to approximately $200,000 monthly in personal income.
- Not all closers will reach this earning potential; however, higher earnings are achievable with dedication and skill development.
Sales Process Insights
- The sale process is extensive; the actual sale begins only after a customer makes a purchase.
- Being a closer is just one small part of the overall business process; significant work occurs post-sale.
Finding Positions in Sales
- To secure roles as DM Setter, Phone Setter, or Closer, candidates must undergo testing to demonstrate their skills.
- Direct placement opportunities may arise from within the program's network or through businesses owned by the trainers.
Learning and Skill Development
- Finding your own position can be quicker and more tailored than direct placements; students often discover unique opportunities that fit their needs.
- Prioritize learning essential skills for each role before seeking positions; focus enhances learning speed.
Common Mistakes in Sales
- A frequent mistake is insufficient output; taking more action leads to better results than merely relying on skill alone.
- Many fail to utilize available coaching resources effectively, which can hinder progress and prolong learning curves.
Commitment and Focus in Sales Training
- Mixing different training programs can dilute effectiveness; commitment to one school of thought is crucial for success.
- Skipping roles undermines foundational knowledge—each role builds upon the previous one, enhancing overall competency.
Action Steps for Aspiring Sales Professionals
- Reflect on common mistakes made in sales and identify three core roles along with their functions (DM Setter, Phone Setter, Closer).