Orígenes y evolución de la comunicación humana - Udla en Línea

Origins of Human Communication

Understanding the Evolution of Communication

• This week’s focus is on the origins and evolution of human communication, leading to mass communication. The relationship between human behavior and communication is crucial, as it allows for the sharing of social meanings.

• While technology often seems to drive societal development, it's essential to recognize that human communication has been a foundational element enabling technological advancements.

Historical Stages of Communication

• The text outlines various stages in the evolution of communication organized by Heras, starting with the era of signs and signals where basic sounds and gestures were used for rudimentary communication.

• In the second stage, known as the era of speech and language, humans developed longer messages through a system of shared signs that allowed for classification and abstraction.

The Advent of Writing

• The introduction of writing marked a significant advancement; it enabled humans to create records stored in libraries. This period saw the emergence of alphabets which provided insights into historical societies.

• Gutenberg's invention of the printing press in 1455 revolutionized information dissemination by allowing books and printed materials to reach larger audiences.

Rise of Mass Communication

• The mass media era began in the early 19th century with written press, telephone, and telegraph innovations. By the 20th century, cinema, radio, and television emerged as key components in daily life.

• Mass media became central to everyday experiences for individuals, serving both informational and entertainment purposes.

Impact on Society

• Throughout this course, we will explore how media shapes contemporary society. We will examine how ideas are generated and shared through high-rating programs that influence public perception.

• A notable case from Ecuador in 2016 highlighted controversies surrounding educational videos on HIV prevention that were criticized for perpetuating stereotypes among audiences.

Current Era: Computers