Capitulo de comercialización y trazabilidad
Música
The video starts with music playing.
Introduction and Discussion on Recent Activities
Recent Activities:
- Discusses recent fieldwork involving oyster projects and a new coral reef collector project.
- Talks about a busy week, including diving sessions for the coral collector project.
- Mentions challenges in transitioning from biological to commercial aspects in aquaculture.
Importance of Marketing and Traceability
Marketing and Traceability Discussion:
- Emphasizes the significance of marketing and traceability in aquaculture sales.
- Highlights the importance of understanding commercialization and traceability for selling products effectively.
Guest Introduction and Project Updates
Guest Introduction - Julio Estrella:
- Julio introduces himself, discussing projects related to marketing in Canada.
- Talks about adapting to the climate challenges in Quebec for their projects.
[Networking and Online Interactions]
Online Networking:
- Acknowledges online interactions with viewers before starting discussions.
- Viewers send greetings and questions related to aquaculture markets.
[Market Access Tools Development]
Market Access Tools:
Opening Remarks and Introduction
The speaker introduces the topic, emphasizing the importance of collaboration and expertise in the field of aquaculture.
Establishing a Framework for Collaboration
- The speaker welcomes questions and discussions to clarify any doubts regarding the topic.
- Emphasizes the need to integrate a diverse group of specialists and stakeholders to strengthen the field of aquaculture.
- Highlights the importance of real-time market insights and readiness of aquaculture producers to explore new market opportunities.
Personal Background and Motivation
The speaker shares personal experiences, professional background, and motivations related to aquaculture.
Professional Journey in Aquaculture
- Expresses gratitude for being part of the aquaculture sector for over 20 years.
- Stresses the significance of collective efforts in advancing aquaculture practices.
Challenges and Opportunities in Aquaculture
Discusses current challenges faced by the aquaculture industry and potential strategies for future development.
Adapting to Environmental Challenges
- Addresses global water scarcity issues impacting aquaculture production.
- Identifies limitations posed by changing water conditions but also highlights opportunities for innovative production strategies.
Professional Growth and Contributions
Details the speaker's educational background, early career influences, and contributions to the field of aquaculture.
Evolution in Aquatic Sciences
- Traces professional growth from biology studies to specialization in strategic foresight within aquatic sciences.
New Section
In this section, the speaker reflects on their involvement in the foundation of the health committee in Puebla and their experiences working within it.
Reflection on Committee Involvement
- Reflects on pride in being part of the health committee in Puebla.
- Mentions coordinating sanitation programs and administrative tasks within the committee.
- Discusses the importance of managing and linking organizations to sectors effectively.
Desarrollo de una Actividad Multiprofesional
The speaker discusses the benefits of a multiprofessional approach in aquaculture activities and how it has evolved over time to include various specialties beyond traditional roles.
Evolution of Aquaculture Professionals
- Aquaculture professionals initially focused on controlling knowledge and decisions, but this has evolved to encompass diverse specializations within the industry.
- To succeed in aquaculture, one must understand marketing, economics, logistics, veterinary aspects, among others.
- Success in aquaculture is not limited to biologists or aquaculture specialists but also includes individuals from various professions bringing different perspectives.
- Embracing diversity in professions and perspectives strengthens the aquaculture sector for future success.
Involvement with Educational Institutions
The speaker shares experiences working with educational institutions like the Technological University of the Sea in Tamaulipas and highlights the importance of preparing new professionals for sustaining the industry.
Educational Engagement
- Collaboration with educational institutions focuses on preparing new professionals who will sustain and advance the aquaculture industry.
- Interaction with young individuals brings fresh perspectives and innovative ideas to enhance production strategies.
- Involvement in social aspects at universities aims to strengthen activities and create employment opportunities for students from rural regions.
Global Competitiveness and Research Integration
The speaker emphasizes the need for global competitiveness in aquaculture by integrating research with practical production aspects.
Global Perspective
- Encouraging students to think globally prepares them to compete internationally rather than just locally.
- Strengthening ties between research and production enhances understanding of technological advancements for sustainable practices.
Desarrollo de la Acuacultura en México
The speaker discusses the challenges faced in developing aquaculture in Mexico, emphasizing the need for proper environmental conditions and certification processes.
Challenges Faced in Aquaculture Development
- Emphasizes the importance of starting with a strong foundation and addressing environmental concerns to justify aquaculture practices.
- Highlights the challenge of obtaining certifications due to environmental contamination issues, bureaucratic delays, and limited technical support.
- Identifies areas for improvement in certification processes to support producers effectively.
- Stresses the need for a scientific approach to demonstrate the impact of activities and provide solutions for decision-makers.
Experiences in Aquaculture Industry
The speaker reflects on the challenges faced by aquaculture producers across different regions in Mexico and emphasizes the importance of knowledge and suitable conditions for successful projects.
Challenges Faced by Producers
- Mentions overregulation as a common challenge affecting aquaculture projects nationwide.
- Shares an example from Puebla where trout production succeeded through dedicated efforts despite initial setbacks.
- Discusses how niche markets can drive regional economic transformations through successful aquaculture initiatives.
Professional Growth and Project Development
The speaker describes their professional journey, including experiences in rural development programs, project consulting, and skill enhancement.
Professional Journey
- Acknowledges mentorship received during rural development work that led to pursuing project management training.
- Highlights continuous involvement in consultancy projects to enhance skills and contribute to various initiatives.
- Discusses opportunities in commercialization strategies involving market analysis, team integration, and official engagement.
Market Differentiation and Environmental Awareness
The speaker addresses market differentiation challenges within agriculture sectors while emphasizing environmental consciousness among consumers.
Market Differentiation Challenges
- Notes consumer indifference towards distinguishing agricultural products based on production methods.
Desarrollo del Mercado y Nicho de Mercado
The speaker discusses the importance of market development and finding a niche market to ensure product competitiveness.
Market Development and Niche Identification
- Limited Resources: Emphasizes the finite resources in the country, highlighting the need to identify a niche market due to market limitations.
- Product Differentiation: Stresses the significance of differentiating products for aquaculture to maintain consumer appreciation and competitiveness.
- Product Identity: Proposes presenting the product's story to establish its identity in the market, enhancing consumer perception and value.
- Sustainability Strategy: Advocates for integrating successful experiences from different states into a national model for sustainable aquaculture activities.
Trazabilidad y Cooperativismo en la Acuicultura
The speaker addresses the importance of traceability and cooperative models in aquaculture for product differentiation and economic sustainability.
Traceability and Cooperative Models
- Traceability Significance: Highlights traceability as fundamental for product differentiation, emphasizing its role in adding value to products.
- Economic Impact: Discusses how implementing certifications can impact producers economically, leading some to adapt while others face challenges.
- Identity Generation: Emphasizes that traceability contributes to generating product identity through care, infrastructure, and knowledge investments by producers.
Cooperativismo en la Producción Acuícola
The discussion revolves around the potential benefits of cooperative models in aquaculture production.
Cooperative Models in Aquaculture
- Dynamic Actions: Advocates for dynamic and sector-specific actions within cooperatives tailored to regional needs for effective implementation.
- Regional Adaptation: Stresses the importance of adapting cooperative models regionally based on legal frameworks and operational bases that align with specific objectives.
New Section
The speaker discusses the challenges faced when trying to involve people in certain activities and emphasizes the importance of constructive criticism and focusing on positive actions rather than solely criticizing.
Involvement of People
- The speaker reflects on difficulties encountered when attempting to engage individuals in activities due to their reluctance.
- Emphasizes the need for constructive criticism rather than just pointing out flaws.
- Suggests that improvement comes from implementing scientific knowledge and consensus among those affected.
New Section
The speaker discusses the challenges of differentiating farmed tilapia from wild-caught tilapia and the importance of educating consumers about their product.
Challenges in Differentiation
- Farmed tilapia is often mistaken for wild-caught tilapia, highlighting a need for consumer education.
- Identifying the niche market and promoting the unique qualities of their product is crucial.
- Balancing cost and benefit through input from professionals is essential for product positioning.
- Integrating multidisciplinary teams can enhance industry knowledge and competitiveness.
New Section
The conversation shifts to acknowledging individuals contributing to the aquaculture sector and the importance of collaboration.
Acknowledging Contributions
- Recognition of Zaira Padrón's expertise in oyster certification in Tamaulipas.
- Highlighting efforts towards certification in Gulf areas, emphasizing collaboration with various regions.
- Mentioning Ricardo Basurto Zapata's role as an economist supporting aquaculture development.
New Section
The focus turns to providing training, technical assistance, and knowledge sharing to enhance aquaculture production.
Enhancing Production
- Offering training, technical support, and guidance to aquaculture producers for increased productivity.
- Emphasizing the significance of continuous learning and professional development for producers' success.
- Advocating for collaborative efforts between universities and industry professionals to promote growth.
New Section
The discussion delves into investing in personal development, knowledge sharing, and motivating producers within the aquaculture sector.
Personal Development & Motivation
- Encouraging investment in self-improvement as a catalyst for industry advancement.
- Recognizing the importance of self-investment before expecting external support or investment opportunities.
Meeting Insights and Networking
In this section, the speaker discusses the importance of networking within society for sharing experiences and finding solutions.
Importance of Society in Problem-Solving
- Networking within society allows individuals to seek help from others who may have faced similar challenges.
- Encourages producers to share their problems openly to find collective solutions.
Expert Support and Contact Sharing
The speaker emphasizes the value of seeking expert support and exchanging contact information for future collaboration.
Seeking Expertise and Contact Exchange
- Requesting email or phone number for further communication with experts.
- Emphasizing the ease of sharing contacts through messaging apps for future collaborations.
Acknowledgment of Potential in Huasteca Potosina Region
Discussion on the agricultural potential of the Huasteca Potosina region.
Agricultural Potential in Huasteca Potosina
- Highlighting the region's capacity for impressive agricultural production due to abundant natural resources.
- Acknowledging Alejandro Godoy's expertise in commercialization within the region.
Appreciation and Conclusion Remarks
Expressing gratitude and concluding remarks at the end of a session.
Gratitude and Closing Comments
- Appreciation for excellent moderation by Adriana.