De garçonete a 200k/mês como Copy Chief - Pandacast Ep. 186: Amanda Khayat

Introduction to the Pancast

Overview of the Episode

• The speaker discusses the ineffectiveness of simply copying and pasting validated content, emphasizing that mimicking competitors leads to losses in advertising auctions.

• Despite creating over 110 variations in marketing strategies, they found no success with traditional methods like changing hooks or avatars.

Podcast Launch

• The host introduces the episode, encouraging listeners on Spotify to save it and leave a five-star rating.

• The guest is introduced as Amanda Caiate, a prominent copywriter in Latin America who has generated significant revenue through her work.

Amanda Caiate's Journey

Early Life and Background

• Amanda shares her background, revealing she was born in France to a French father and Brazilian mother.

• She recounts her family's financial struggles during her early years but later enjoyed a comfortable life due to her father's successful business.

Challenges Faced

• In 2014, Amanda's family faced a crisis when her sister was diagnosed with a brain tumor. They explored various treatments before finding success with alternative therapies.

• After selling their business in Monaco for a fresh start, they moved back to Brazil where Amanda had to adapt quickly without knowing Portuguese.

Struggles and Turning Point

Financial Hardships

• The family experienced financial decline after moving back to Brazil, leading them into poverty during the pandemic.

• Amanda describes walking long distances for school and wearing worn-out clothes while feeling frustrated by their situation.

Discovery of Marketing

• Motivated by her circumstances, Amanda began studying personal development at age 15 and discovered digital marketing through dropshipping videos.

This structured markdown file captures key insights from the transcript while providing timestamps for easy reference.

Journey to Success: Overcoming Challenges in Digital Marketing

Initial Struggles and Learning Phase

• The speaker spent 2023 studying digital marketing but faced significant challenges due to lack of resources, having only a mobile phone and no money.

• After extensive podcast listening, the speaker discovered Derick Carneiro's podcast discussing selling VSL for R$ 50,000, which inspired them to pursue copywriting.

• On their first day as a freelancer, the speaker earned R$ 1,000, a substantial amount compared to their previous daily earnings of R$ 30 as a waitress.

Decision to Leave School

• The speaker decided to drop out of school after realizing the potential income from freelancing; this decision shocked their mother.

• Despite initial setbacks in December where they only made R$ 50, the speaker remained focused on improving their skills by cutting off distractions like Netflix and socializing.

Progressing in Copywriting

• The speaker began working as a Junior Copywriter and was responsible for creating multiple ads daily using just their iPhone 8 while managing difficult working conditions.

• They maintained a strong mindset against victimization despite facing technical limitations with their device and continued to produce results.

Achievements and Growth

• Within four months, the speaker generated impressive revenue through copywriting efforts, leading them to invest in better equipment for work.

• After one year in the market, they achieved significant financial success by selling VSL at high prices similar to those discussed by Derick Carneiro.

Launching Educational Initiatives

• In early February of this year, the speaker launched an educational project called "Mentor Comissão 6D," marking a pivotal moment in their career aimed at sharing learned processes with others.

• Their reputation improved significantly as they began charging higher fees for services based on proven results and client testimonials.

Current Status and Future Plans

• As of December now, the speaker transitioned from freelance work into a more stable role within an operation called Pareto while still managing a team of copywriters.

• They reflect on how knowledge gained over time has led to increased revenue generation compared to earlier periods.

Growth in Revenue: The Journey from Millions to Over 100 Million

Key Differences in Advertising Strategy

• The speaker reflects on a significant increase in revenue, noting a shift from generating less than 20 million to over 100 million within months.

• A crucial factor for this growth is the development of a unique advertising process that diverges from traditional market practices.

• The speaker emphasizes the importance of creativity and replicability in their advertising method, which has led to substantial results.

• They highlight a deeper understanding of advertisement quality and psychology, suggesting that many underestimate the complexity involved in crafting effective ads.

• The speaker expresses intent to delve into their strategic approach further, indicating it as pivotal for achieving above-average results.

Learning and Development Process

• Inquiry into the speaker's learning journey reveals they studied beyond just copywriting (COPS), exploring human psychology and decision-making processes.

• They advocate for adopting an apprentice mindset, valuing long-term knowledge acquisition over short-term financial gain.

• The speaker shares experiences working with mentors and other successful copywriters, emphasizing humility and continuous learning as key components of their growth.

• They recount investing in education early on despite financial constraints, illustrating commitment to personal development through mentorship opportunities.

• This dedication allowed them to transition from being a junior copywriter to achieving significant success at a young age.

Navigating Personal Challenges

• At age 15, the speaker faced challenges explaining their career path to family members who were skeptical about their unconventional work routine.

• They initially kept their activities secretive due to concerns about parental objections regarding spending excessive time on mobile devices.

Journey to Digital Success

Initial Struggles and Family Dynamics

• The speaker began sharing their digital endeavors with their mother, cautiously revealing progress only after achieving results. They feared her reaction but felt compelled to prove that earning money online was possible.

• After generating R$ 1,000 in a single day, the speaker presented this achievement to their mother as evidence of potential success in the digital space. This amount was significant for their family at the time.

• The father supported the decision to leave school, recognizing an entrepreneurial mindset in his child. He encouraged taking responsibility for any failures that might arise from this choice.

• Initially resistant, the mother gradually accepted the speaker's commitment to working online as they demonstrated quick results, although she remained concerned about social isolation and lack of traditional life experiences.

• The pressure from family expectations became a motivating factor for rapid success; it transformed perceived negativity into a driving force for proving capabilities through tangible results.

Achieving Milestones and Social Proof

• A pivotal moment occurred when the speaker received R$ 10,000 in February 2024, leading to an emotional celebration with their mother—highlighting how financial success can validate one's efforts and change perceptions.

• The importance of social proof is emphasized; having successful students validates the effectiveness of teaching methods and enhances credibility within the community. This shift occurs once tangible results are achieved.

Guidance for Aspiring Digital Entrepreneurs

Key Strategies for Entry into Digital Marketing

• Newcomers should not expect high initial earnings but must be bold in seeking opportunities; being proactive is essential for breaking into competitive fields like digital marketing or copywriting.

• Networking plays a crucial role; engaging with accessible professionals can lead to mentorship opportunities and valuable insights that accelerate learning and career growth. Examples include reaching out directly via social media platforms like Instagram.

Action-Oriented Approach

• Immediate action is critical; waiting until feeling fully prepared often leads to missed opportunities—quick engagement yields faster results and builds confidence through early successes.

• Joining networking groups can provide access to job openings; actively participating by introducing oneself can lead to unexpected job offers or collaborations that may not be publicly advertised. An example includes a student who secured multiple jobs by leveraging group interactions effectively.

Post Content on Instagram

Importance of Social Media Presence

• Posting content on Instagram is crucial for visibility and establishing a disciplined image. The speaker mentions a student, Bárbara, who successfully showcased her dedication through social media.

• Highlighting potential and commitment is essential; aspiring individuals should demonstrate their desire to succeed and be seen as valuable candidates in the job market.

Networking Strategies

• Engaging with operations by sending valuable content directly via DMs can enhance visibility. The speaker suggests creating documents or insights that could benefit others in the industry.

• Being memorable is key; when someone thinks of a junior copywriter (COP Júnior), you want them to immediately think of you, indicating strong personal branding.

Differentiation Through Complexity

• To stand out, one must tackle more complex tasks like analyzing creative work on platforms like YouTube. This not only showcases expertise but also contributes educational value to the community.

Market Sophistication in Copywriting

Evolving Market Dynamics

• The speaker discusses how the copywriting market becomes sophisticated quickly, requiring higher investment and skill levels to achieve sales success.

Key Factors for Success

• Generating results through effective advertising methods is foundational. Without results, credibility diminishes regardless of skills or knowledge.

Mindset Shifts for Higher Earnings

Overcoming Fear and Embracing Value

• Many talented individuals hesitate to position themselves confidently due to fear. The speaker emphasizes that mindset plays a significant role in achieving higher earnings.

• Transitioning from receiving standard salaries to charging premium rates requires courage and self-belief in one's worth.

Breaking Market Norms

• The speaker recounts their journey from earning a typical salary to confidently charging high fees based on proven results, challenging conventional pricing norms within the industry.

Overcoming Fear and Embracing Growth

The Initial Challenge of Pricing

• The speaker recounts a moment of fear when deciding to charge R$ 100,000 for their services, influenced by a friend's encouragement.

• They emphasize the importance of overcoming insecurity and having a strong self-image to make bold decisions in business.

Shifting Mindset Towards Value

• The speaker reflects on not limiting oneself to average salaries (R$ 20,000), advocating for believing in one's potential to earn more.

• They share that fear has been present in every significant decision they've made, highlighting its role as an indicator for necessary action.

Impacting Lives Through Courage

• The speaker discusses how confronting their fears led to personal growth and the ability to impact others' lives positively.

• They suggest that fear can be a good motivator, encouraging individuals to take actions they might otherwise avoid.

Building Confidence Through Action

• Each time the speaker faced their fears—like leaving school or launching projects—they felt an increase in self-worth and confidence.

• They believe that overcoming fears contributes significantly to one's self-image and perceived deservingness of success.

Methodology Behind Success

• The speaker hints at sharing an exclusive method responsible for generating over R$ 120 million in results within six months.

• They stress the importance of mindset when writing advertisements, suggesting that each ad should be treated with utmost care as if it were worth millions.

How to Write Effective Ads

Importance of Mindset in Ad Writing

• Emphasizes the need for a strong mindset when writing ads, aiming for perfection to avoid complaints during reviews.

• Critiques the common practice of hastily copying and pasting content without proper review, advocating for dedicating significant energy to each ad.

Organizing Your Writing Process

• Highlights the importance of organization in creative work, suggesting that writing should not be done when mentally fatigued.

• Recommends writing in the morning when mental clarity is optimal and using timers (like Pomodoro technique) to maintain focus on each ad.

Steps in Ad Creation

• Stresses the necessity of focusing solely on one ad at a time without distractions, enhancing quality through dedicated effort.

• Points out that many people do not invest enough energy into their ads, leading to subpar results compared to those who approach it as a serious project.

The Four-Step Process for Writing Ads

• Introduces a structured four-step process: market research, big idea formulation, production, and communication.

Market Research

• Underlines that understanding your audience and market is crucial; effective ads stem from thorough research about what resonates with potential customers.

Analyzing Successful vs. Unsuccessful Ads

• Encourages analyzing both successful and unsuccessful ads to understand differences and improve future campaigns by identifying key factors like target audience and messaging.

Understanding Your Audience's Needs

• Discusses how knowing your audience’s pain points is essential; emphasizes researching comments on platforms like YouTube or using tools like ChatGPT for insights.

Case Study: Targeting Caregivers Instead of Patients

• Shares an example where shifting focus from patients suffering memory loss to caregivers resulted in more effective advertising strategies.

Insights on Effective Audience Engagement

Importance of Research in Understanding Audience

• The speaker emphasizes the significance of conducting thorough research to understand audience language and preferences, which leads to more effective communication.

• They discovered that audiences use various terms for "tinnitus," such as hissing, clicking, and buzzing, highlighting the need to speak their language for better engagement.

• Identifying the right avatars is crucial; using relatable figures from the audience's demographic can enhance connection and relatability in marketing efforts.

• The speaker stresses having a comprehensive understanding of the target audience's habits, likes, dislikes, and consumption patterns to tailor content effectively.

• They advocate for creating content that feels native rather than overtly promotional, suggesting that subtlety can lead to better audience reception.

Crafting Relatable Content

• Engaging with familiar concepts or daily routines can capture attention more effectively than disruptive ideas; familiarity breeds comfort and interest.

• The speaker notes that leveraging common experiences allows marketers to connect with leads by referencing what they already consume regularly.

• By focusing on specific benefits relevant to older demographics (e.g., walking or gardening), marketers can differentiate their messaging from competitors who use generic promises.

• Tailoring messages based on deeper insights into daily life helps create powerful visualizations for potential customers regarding product benefits.

• Conducting extensive research enables marketers to uncover unique angles and niches that others may overlook due to lack of depth in their analysis.

Targeting Caregivers and Broader Applications

• The discussion highlights how targeting caregivers with tailored messages about improving health outcomes for those they care for can resonate deeply with this audience segment.

• This approach also applies broadly across various niches; understanding emotional triggers related to health issues can enhance marketing effectiveness across different demographics.

• The speaker questions whether these strategies are universally applicable or if they vary by region, indicating a need for localized understanding in global markets.

Cultural Adaptation in Marketing Strategies

Importance of Cultural Relevance

• The speaker discusses the necessity of adapting marketing creatives to fit cultural contexts, suggesting that while not always essential, it can enhance effectiveness.

• A significant shift in results is noted, with a jump from generating $13 million to $100 million in six months due to improved understanding of target demographics.

• Emphasizes the importance of knowing your audience; for instance, targeting weight loss ads towards women over 40 rather than younger demographics leads to more effective communication.

Target Audience Insights

• Highlights how understanding who is affected by issues like Alzheimer’s can change messaging strategies; focusing on family members instead of patients can make campaigns more relatable.

• Suggests looking beyond common market practices and exploring unique angles that resonate with specific audiences, leading to innovative advertising approaches.

Expanding Offerings Beyond Initial Products

• Discusses the potential for offering additional products related to primary offerings (e.g., addressing skin elasticity alongside weight loss), which can increase sales throughout the marketing funnel.

• Notes that many women may have health concerns such as high blood pressure; addressing these objections directly in advertisements can differentiate a product from competitors.

Addressing Objections Effectively

• Points out that marketers often focus on initial objections but neglect secondary ones; gathering feedback from customer support interactions can reveal these deeper concerns.

• Encourages using insights gained from customer comments and feedback loops to refine offers and creative strategies post-campaign launch.

Analyzing Campaign Performance

• Recommends analyzing performance data after initial testing phases (e.g., 14 days), allowing marketers to identify which creatives resonated best with audiences.

• Stresses the value of monitoring social media comments and customer feedback as a source for improving future campaigns and avoiding saturation in messaging.

Process of Selling and Content Production

Exploring the Role of AI in Content Creation

• The discussion begins with a question about the high production costs associated with cinematic content.

• The speaker suggests that testing with AI could be beneficial, but questions whether it's better to adapt existing content or start fresh.

Understanding the Concept of "Big Idea"

• The next topic is the "big idea," which varies in definition among copywriters; it can refer to angles or core concepts.

• The speaker emphasizes the importance of understanding audience emotions when defining a big idea, particularly contrasting fear versus desire based on context (e.g., diabetes vs. weight loss).

Crafting Angles for Marketing Messages

• Different angles can be used to present a product, such as focusing on fear or making promises related to benefits.

• An analogy involving water is introduced, illustrating how various messaging strategies can convey the same underlying message differently.

Testing and Packaging Ideas

• Once an angle is defined, multiple variations should be tested across different advertisements to find what resonates best with audiences.

• The concept of "big idea" also involves creating narratives around characters and contexts that make messages relatable and memorable.

Importance of Avatar in Advertising

• The avatar represents a way to validate marketing claims; using relatable characters enhances credibility.

• Examples are provided where avatars demonstrate transformations (e.g., weight loss), reinforcing the effectiveness of advertising messages through visual storytelling.

Understanding the Role of Big Ideas in Advertising

The Concept of "Big Idea" in Advertising

• The "Big Idea" serves as a psychological anchor for advertisements, combining visual and auditory elements to convey emotional states effectively. For instance, using a doctor avatar in a medical setting enhances credibility.

• A strong "Big Idea" differentiates an advertisement by presenting messages in engaging and believable ways. Production elements complement this idea, enhancing its impact through relatable avatars.

• Utilizing credible figures related to the product (like a celebrity's makeup artist instead of the celebrity themselves) strengthens the message's authenticity and relatability.

Creative Formats and Their Impact

• Indirect storytelling formats can significantly influence audience engagement. For example, sharing experiences through third-party perspectives (like podcast snippets) can create intrigue.

• Research plays a crucial role in identifying effective production strategies. By analyzing existing successful ads, one can discover new avatar possibilities that resonate with audiences.

Avatar Selection and Audience Connection

• Changing avatars while maintaining core messaging can refresh content appeal. For example, portraying a busy mother instead of just any home cook can enhance relatability among target demographics.

• Innovative avatar choices based on research allow advertisers to stand out by tapping into familiar cultural references that competitors may overlook.

Music's Influence on Advertisement Effectiveness

• Identifying viral music trends within target demographics is essential for ad success. Using popular songs associated with specific niches can enhance viewer connection and recall.

• The combination of well-chosen avatars, formats, headlines, and music creates a cohesive advertising strategy that resonates with audiences across various platforms.

Understanding Effective Copywriting Strategies

The Importance of Communication in Copywriting

• The speaker emphasizes that communication is a crucial yet often poorly executed aspect of copywriting, despite being widely discussed in the market.

• Acknowledges that many successful ads in niches like weight loss tend to use similar copy, leading to a lack of originality and innovation.

• Critiques the common practice of merely copying existing successful ads without understanding their underlying structure or message.

Analyzing and Innovating Copy

• The speaker shares their approach to dissecting validated copies, focusing on how each phrase impacts the audience's perception and response.

• Provides an example from working with content creator Hana Franklin, highlighting the importance of using fresh language instead of overused terms like "viral."

Crafting Unique Messaging

• Discusses how rephrasing familiar concepts can maintain effectiveness while avoiding saturation; for instance, replacing "viral" with new expressions that convey the same idea.

• Stresses the need for creativity in presenting ideas differently to engage audiences effectively.

Generating Curiosity Through New Phrasing

• Explains how transforming common phrases into unique narratives can enhance engagement; for example, telling a story about enjoying pizza after a long time instead of just stating facts.

Final Thoughts on Effective Copy Creation

• Concludes by reiterating the necessity of thorough research and innovative thinking when crafting copy to ensure it resonates with leads while maintaining originality.

• Offers practical examples from current market trends to illustrate effective strategies for creating compelling copy that stands out.

Insights on Effective Communication and Learning from Mistakes

The Importance of Tailored Communication

• Discusses the need for different communication styles to avoid misunderstandings, emphasizing personal branding elements like "bigia" and avatars.

• Highlights the significance of visual examples in helping others not only understand but also imagine concepts being explained.

Learning from Errors

• Reflects on the value of mistakes, stating that certain errors are crucial for learning and growth.

• Identifies confusion stemming from trying to apply knowledge without a clear structure, leading to gaps in understanding.

Structuring Knowledge

• Stresses the importance of documenting processes to identify flaws that may not be apparent when kept solely in one's mind.

• Shares a practical approach where writing down processes helps clarify thoughts and improve execution.

The Role of Briefing in Copywriting

• Introduces a structured briefing process before writing ads, which includes defining key elements such as research and production aspects.

• Emphasizes that many copywriters lack clarity on what to write due to an absence of a well-defined process.

Continuous Improvement through Analysis and Teaching

• Notes the necessity of analyzing data from tests rather than simply moving forward after failures; emphasizes learning from what didn’t work.

• Advocates for teaching as a means to enhance one’s own understanding, suggesting that exposure through teaching leads to greater market intelligence.

Establishing Defined Processes

• Recaps common pitfalls such as failing to establish defined processes or neglecting teaching opportunities, which hinder growth.

• Questions whether foundational principles can be applied across various niches or if specific knowledge is required for effective application.

Insights on Effective Advertising Strategies

The Importance of Mindset in Ad Creation

• Emphasizes the necessity of a positive mindset when creating advertisements, stating that entering the market with incorrect beliefs can hinder success.

• Highlights that the most successful ads were created with a focused intention to produce high-quality content, regardless of the physical environment.

• Discusses how adopting a mindset geared towards excellence can change the energy and effort put into ad creation, leading to better outcomes.

Adapting to Market Changes

• Points out that traditional methods like copying validated ads no longer work effectively due to recent platform updates (referred to as "Andrômeda").

• Warns against merely swapping elements in existing ads without innovating, as this approach leads to long-term self-sabotage in advertising efforts.

Evolving Ad Strategies Post-Andrômeda Update

• Describes how their ad writing process has adapted following changes from Andrômeda, focusing on increased variation in advertisements.

• Shares insights on creating numerous variations of successful ads but notes that simply changing formats or hooks without new ideas is ineffective.

Collaborative Ideation for New Ads

• Explains a collaborative approach where team members brainstorm around validated angles for new advertisements, enhancing creativity and effectiveness.

• Discusses using different narratives and characters in ads to convey messages more dynamically and engagingly, moving beyond standard representations.

Innovative Communication Techniques

• Suggests exploring various ways to communicate core messages by altering perspectives and introducing diverse characters or scenarios within advertisements.

• Encourages thinking outside conventional frameworks by incorporating testimonials or stories from different stakeholders related to the product being advertised.

Emotional Marketing Strategies

The Power of Emotional Appeal

• Discusses the effectiveness of using emotional narratives in marketing, such as gifting chocolates to mothers who have lost weight, highlighting simplicity in messaging.

Copywriting Techniques

• Emphasizes the importance of validated copy and adjusting perspectives in advertisements. Changing the narrator from a wife to a husband significantly improved ad performance.

Video Production Styles

• Questions whether organic video production or high-quality cinematic production is more effective for sales, suggesting that it varies by niche.

Niche-Specific Production

• Notes that different niches require tailored approaches; for example, upbeat music and dynamic editing work well for weight loss ads, while serious topics like diabetes may need slower pacing and somber tones.

Research Tools for Audience Insights

Utilizing AI for Market Research

• Mentions using GPT technology to understand audience pain points and desires by simulating conversations with target demographics.

Expanding Beyond Niches

• Highlights the importance of researching broader interests of target audiences beyond just their specific health concerns, including lifestyle preferences and media consumption habits.

Leveraging Social Media Feedback

Extracting Insights from Comments

• Shares an example of a poignant comment from TikTok about Alzheimer’s patients retaining spiritual memories, which can inspire impactful advertising angles.

Learning from Successes and Failures

• Stresses analyzing both successful and unsuccessful ads to refine strategies. Observations on Alzheimer's reveal deeper emotional connections that can be explored in marketing campaigns.

Future Trends in Copywriting

Evolving Role of Copywriters

• Predicts that copywriters who fail to think critically or innovate will become obsolete as the market evolves rapidly.

New Communication Strategies and the Future of Copywriting

The Challenge of Modern Copywriting

• The speaker discusses the difficulty in adapting to new communication methods, emphasizing that many may resort to simply rephrasing existing content rather than creating original ideas.

• There is a belief that copywriters who do not innovate or think beyond basic tasks will become obsolete as the industry evolves.

Importance of Unique Insights

• Success in copywriting will increasingly depend on the ability to present unique examples and analogies that resonate with audiences, addressing pain points previously overlooked.

• Understanding the audience's mindset is crucial; effective communication requires tapping into shared concerns and common adversaries that truly matter to them.

Staying Relevant in a Competitive Landscape

• Those who can generate fresh ideas and validated psychological insights will thrive, while those unable to adapt risk falling behind in their careers.

Introduction of Panda Quest Dynamics

• The host introduces a new segment called "Panda Quest," where guests select cards representing different themes for discussion, aiming for deep insights akin to being compensated for their expertise.

Personal Reflections on Fear and Growth

• Amanda shares her fear of losing loved ones and financial stability, stemming from past experiences which have shaped her cautious approach towards spending.

• A suggestion is made about focusing on increasing income rather than merely saving money, highlighting a mindset shift necessary for personal growth.

Tips on Organic Traffic Strategies

• Amanda emphasizes researching audience behavior through organic traffic analysis, suggesting that understanding what content resonates with your target demographic can enhance engagement strategies.

Insights on Organic Traffic and Audience Engagement

Utilizing Organic Traffic for Content Inspiration

• The speaker discusses leveraging organic traffic to gather inspiration for various content formats, such as Q&A sessions, recipes, and presentations.

• Emphasizes the importance of selecting the right platform based on the target audience's presence; for instance, Facebook may be more suitable than TikTok for certain demographics.

Finding Your Target Audience

• Suggests creating a dedicated Facebook profile to interact with relevant content and discover effective video ideas that resonate with your target audience.

• Highlights the significance of having a well-defined avatar (target persona) to streamline content creation and enhance engagement.

Researching Audience Needs

• Recommends engaging in Facebook groups or pages where potential leads discuss their challenges, allowing for easier information gathering without extensive surveys.

• Stresses the necessity of understanding your lead's perspective when crafting copy; writing should reflect their thoughts and feelings to ensure relatability.

Crafting Effective Copy

• Warns against common pitfalls in copywriting, such as failing to revise ads from the lead's viewpoint. A compelling hook is crucial for capturing attention.

• Encourages writers to immerse themselves in their audience’s mindset—understanding how they think and what they consume can significantly improve copy effectiveness.

Considerations for Caregivers

• Discusses targeting caregivers as an important demographic; understanding their motivations can help tailor creative ideas effectively.

Best Practices in Google Ads

• Transitioning into Google Ads discussions, emphasizes that being provocative isn't always beneficial; ads must connect meaningfully with viewers rather than offend them.

Overcoming Ad Approval Challenges

• Shares insights about a blacklist created during challenging ad approval periods which outlines sensitive words and images that should be avoided in ads across platforms like Google Ads.

• Offers practical advice on using this blacklist by providing alternatives for sensitive terms, thus facilitating smoother ad approvals.

Podcast Discussion on Personal Growth and Support

The Importance of Community and Support

• The speaker discusses the challenges faced in promoting their podcast to reach new audiences interested in digital marketing, highlighting the shared struggle within their community.

• Acknowledgment of family support is emphasized, particularly mentioning the role of the speaker's mother and sisters in celebrating achievements together.

• The speaker expresses gratitude towards their team members who contribute daily to their success, underscoring the importance of collaboration.

Gratitude and Life Principles

• The speaker shares a philosophy centered around gratitude, stating that life revolves around relationships with loved ones rather than material gains.

• They reflect on personal pride derived from being able to provide for family members, illustrating how financial success translates into emotional fulfillment.

Overcoming Fear and Taking Action

• A powerful message is conveyed about the injustice of not taking action when one has the means to do so; this includes a call to recognize one's potential impact on others' lives.

• The speaker emphasizes that fear should not hinder progress; they share a personal anecdote about supporting family members financially as motivation for overcoming obstacles.

Embracing Challenges for Growth

• A metaphor is introduced comparing fear to a cave where treasures lie; it suggests that facing fears leads to personal growth and achievement.

• The discussion highlights that everyone has an ideal version of themselves which can be reached through perseverance and continuous learning despite fears.

Mindset Shift Towards Success

• The idea that one's desired self already exists but requires specific decisions to manifest is presented, encouraging listeners to take actionable steps toward their goals.

• The speaker reassures listeners that feelings of doubt are common among successful individuals, advocating for persistence despite insecurities.

Differentiating Values in Business Relationships

• A distinction is made between valuing people versus material possessions in business contexts; this perspective sets the speaker apart from many others in their field.

Insights from Amanda Caiate on Consciousness and Social Media

Introduction to Amanda's Instagram

• Amanda shares her Instagram handle, emphasizing its accessibility for followers.

• The host expresses gratitude towards Amanda for her insights and contributions, highlighting the importance of social media in connecting with audiences.

Age and Consciousness

• The host praises Amanda's elevated level of consciousness, noting that psychological age can differ significantly from physical age.

• This distinction is important as it sets a benchmark for future discussions and guests, aiming to extract deeper content.

Engagement with the Audience

• The host encourages audience interaction by asking them to comment on their favorite insights from the episode.

• Acknowledges that a significant portion of their audience listens while commuting, which highlights the podcast's reach and impact.

Call to Action for Viewers

• Listeners are urged to engage further by liking, subscribing, and sharing the podcast with friends who aspire for change.

• The host emphasizes the opportunity for listeners to participate more actively in future episodes if they help boost ratings.

Conclusion

• The conversation wraps up with thanks directed at both Amanda and the audience, reinforcing community engagement through shared learning experiences.