Claude Code just replaced your ad agency - here's how
Introduction to Claude Ads
Overview of Claude Ads
- Claude Ads is a comprehensive tool for auditing and optimizing paid advertising across multiple platforms, including Google Ads, Meta, YouTube, LinkedIn, TikTok, and Microsoft ads.
- The tool features over 190 audit checks and industry-specific templates to enhance ad performance.
Installation and Setup
Easy Installation Process
- Users can easily install Claude Ads by copying a command into their terminal.
- After installation, users launch the skill in various IDEs like Cursor or Anti-gravity Warp.
Creating an Ad Campaign
Step-by-Step Ad Planning
- Users can initiate an ad plan by specifying their business type; options include SaaS, e-commerce, or local B2B.
- The primary advertising goal must be selected (e.g., brand awareness), along with a monthly budget range.
Interactive Questioning Process
Gathering Information for Strategy
- The system prompts users with questions about current ad campaigns and budget allocation to tailor the strategy effectively.
- It reads relevant files such as budget allocation and conversion tracking to inform its recommendations.
Crafting the Advertising Strategy
Tailored Recommendations Based on Input
- Based on user responses, Claude Ads generates a focused strategy considering factors like budget constraints and platform suitability.
- For example, it suggests using Meta (Facebook/Instagram) for brand awareness due to lower costs compared to other platforms.
Ad Creation Insights
Understanding User Needs
- The tool analyzes the user's website content to craft realistic ad strategies tailored specifically for their product offerings.
- It emphasizes the importance of understanding user needs when creating effective advertising plans.
Flexibility in Advertising Options
Customization Capabilities
- Users have the flexibility to focus on specific platforms (e.g., only YouTube or Google Ads).
- Additional functionalities allow users to generate PDFs or connect directly with Google Analytics for enhanced tracking.
Crafting Effective Ads with AI
The Importance of Prompt Engineering
- Understanding how to effectively prompt AI tools is crucial for generating optimal advertising strategies. Anyone familiar with messaging apps can learn this skill over time.
Overview of the Advertising Strategy
- A detailed strategy overview was created focusing on platforms like Facebook and Instagram, with a budget set at $1,000 per month. This budget influences the recommended advertising channels.
Expected Results from the Campaign
- With a $1,000 monthly budget, expected outcomes include:
- 70,000 to 80,000 impressions.
- Approximately 11,000 video views.
- Around 200 to 400 website visits.
- Cost per reach estimated between $25 and $33.
Generating Reports in Markdown and PDF Formats
- The process includes creating a markdown file for easy editing; however, users can opt for a well-designed PDF report if they prefer not to work with markdown directly. This flexibility caters to different user preferences.
Analyzing Competitors and Crafting Reports
- The generated report includes an executive summary that analyzes competitors within the market landscape. It emphasizes research as part of developing effective ad strategies rather than relying solely on generic prompts.
Ad Strategy Insights
Splitting Ad Budgets Effectively
- The speaker discusses the allocation of a $1,000 ad budget between Google Search and YouTube, suggesting a 60/40 split based on recommendations from Claude Code.
- Claude's expertise is highlighted as being derived from extensive research, indicating that his recommendations are grounded in data rather than personal opinion.
Foundation of Claude's Knowledge
- The agent skill utilized for ad planning is built upon insights gathered from over 2,500 websites focused on best advertising practices.
- The information is presented in markdown format, which aligns with Claude's preference for structured documentation.
- This example illustrates just one aspect of how ads can be planned using Claude Ads, hinting at broader capabilities beyond what was discussed.