Yo Emprendo | Sesión 3 – Construyendo la empresa juvenil

Introduction to Youth Entrepreneurship

Overview of the Program

• "Yo Emprendo por Guate" is the largest school entrepreneurship program in Guatemala, aimed at stimulating young people's entrepreneurial spirit and equipping them with skills for success.

• Students form small teams to create their own youth companies, learning to develop products or services and manage a business with real capital.

Practical Experience

• The top eight teams will compete in a final event, with the winning team representing Guatemala at the Company of the Year (CEO) regional competition for student entrepreneurs in Latin America.

• The initiative is organized by Junior Achievement Guatemala and supported by various organizations, emphasizing investment in youth as a means to secure Guatemala's future.

Building a Business: The López Family Example

Identifying Opportunities

• The López siblings identified a need in their neighborhood where pet owners lacked time to walk their dogs, leading them to brainstorm a business idea around dog walking.

Execution of Ideas

• They created a list of potential clients based on local pet ownership and proposed offering dog walking services for five quetzals per half-hour walk, including treats.

Expanding Services

• In addition to dog walking, they offered daytime care for pets at 50 quetzales and overnight stays at 150 quetzales, significantly increasing their revenue.

Key Steps in Starting an Enterprise

Planning Your Business

• Participants are encouraged to think about their business ideas seriously and consider entering competitions that can lead to international exposure through Junior Achievement or Empresarios Juveniles.

Establishing Foundations

• Important topics include forming teams of 7–10 members, establishing roles within the team, and applying for competitions while defining what each member will contribute.

Structuring Your Team

Roles and Responsibilities

• Each team must define roles such as production operations, marketing & sales strategies using modern tools like AI for design work.

Financial Management

• A finance department should track income and expenses while ensuring all members understand financial responsibilities within the company structure.

Legal Considerations

Setting Up Legally

• If businesses plan on continuing beyond initial projects, they must register with relevant authorities like SAT (Tax Administration Superintendency).

Preparing for Competition

Final Preparations

• Participants are urged to finalize product ideas and establish leadership structures before competing. They should also seek mentorship from experienced individuals in business.

Branding Essentials

Creating Identity

• Teams need to define names, logos, and slogans that resonate with target audiences. Names should be appealing while logos must convey brand identity effectively.

Importance of Slogans

• Slogans serve as memorable phrases that encapsulate what businesses stand for; they should be short yet impactful. Examples from participants illustrate creativity in branding efforts.

Exploring Capitalization Models for Business

Understanding Shareholder Contributions

• Discusses the importance of determining a capitalization model, including potential contributions from multiple shareholders.

• Suggests that individuals can approach others to invest in their business by offering shares and promising returns on investment.

Engaging with Potential Investors

• Highlights the strategy of negotiating with adults by presenting share values and expected returns, similar to entrepreneurial pitches seen on television.

• Expresses gratitude towards educational institutions supporting Junior Achievement, emphasizing their role in fostering youth entrepreneurship.

Acknowledging Support Systems

Appreciation for Educators

• Thanks teachers and directors for their commitment to motivating students and facilitating entrepreneurial opportunities.

• Encourages students to express gratitude through social media, showcasing appreciation for educators' support during Junior Achievement sessions.

Developing Power Skills in Entrepreneurship

Key Skills Being Taught

• Introduces essential skills such as creativity, innovation, critical thinking, and effective communication necessary for successful entrepreneurship.

• Emphasizes the significance of branding elements like logos and slogans in attracting customers.

Selling Techniques

• Discusses how to create interest in products through engaging descriptions that resonate with potential buyers.

• Illustrates selling strategies that evoke curiosity and desire among consumers.

Capybara Tasks: Practical Steps for Entrepreneurs

Weekly Assignments Overview

• Outlines tasks including budget tracking, shareholder records, material purchases for product testing, and developing company policies.

• Highlights the creative task of designing a logo and slogan based on lessons learned during the week.

The Importance of Consistent Effort

Success Through Repetition

• Shares a motivational quote about success being achieved through consistent small efforts over time.

Transitioning to Financial Literacy

Introduction to Financial Management

• Shifts focus to financial literacy topics emphasizing long-term financial planning rather than short-term gains.

Long-Term Financial Planning

Understanding Money Management

• Stresses the need for organizing finances effectively while considering future emergencies or family needs.

(t=3403s] The Value of Money

Changing Perspectives on Wealth

• speaks about common misconceptions regarding money being scarce or negative; emphasizes its role in providing freedom and peace.

Dreaming Big with Financial Goals

Setting Aspirations

• Encourages students to envision ambitious dreams requiring financial resources while outlining practical steps toward achieving them.

Funding Education Through Scholarships

Opportunities Available

• Mentions scholarships as viable options for funding education abroad based on academic performance or athletic abilities.

Saving Strategies

Building Towards Future Goals

• Advises students on saving small amounts regularly (e.g., Q100/month), illustrating how this accumulates over time towards larger goals.

Goal Setting Exercise

Personal Reflection

• Prompts participants to write down personal dreams along with required funds and timelines needed to achieve them.

From Dreams To Action

Specificity In Planning

• Urges participants not just to dream but also set specific actionable goals tied directly into financial plans.

Benefits Of Financial Goals

Decision Making & Budgeting

• Explains how having clear financial goals aids better decision-making regarding spending versus saving choices.

Realistic Travel Plans

Budgeting For Experiences

• Discusses budgeting realistically when planning trips or experiences instead of viewing them as unattainable luxuries.

Types Of Goals: Short-Term vs Long-Term

Categorizing Aspirations

• Differentiates between short-term (less than one year), medium-term (one-five years), and long-term (over five years).

summarizing Learning Outcomes

Sharing Insights

-suggest participants share what they learned today along with actionable steps they plan moving forward within their teams.