15.11.2022. Номинация 1. Первая национальная премия в области корпоративного спорта

Introduction to the First National Corporate Sports Award

Overview of the Event

• The event is hosted by Nikolai Pisarev on the digital platform insport 365, marking the start of project defenses for the First National Corporate Sports Award.

• This competition aims to identify organizations and employees who have achieved outstanding results in corporate sports over the past year.

• The event will feature project defenses across 13 nominations over two days, culminating in a large online conference on November 17.

Organizers and Partners

• The Association for the Development of Corporate Sports is a key organizer, promoting corporate sports across Russia and uniting various organizations under its umbrella.

• Intel Sport, an agency specializing in corporate events, has organized over a thousand marketing and sports events in its 15 years of operation.

Project Defense Format

Structure of Presentations

• Each nominee will present their project within a strict time limit of seven minutes followed by a Q&A session from the jury.

• A public voting mechanism will be available via Telegram for viewers to support their favorite projects.

Nominee Presentation: Moscow Metro's "Movement into Sport"

Key Insights from Victoria Potokina's Presentation

• Victoria Potokina discusses how Moscow Metro promotes health among its employees through various sports initiatives since 1935.

• The organization emphasizes employee health as crucial for service quality and safety; they monitor health standards across numerous job roles.

Challenges and Innovations

• During the pandemic, mental health issues arose among employees, prompting a shift towards regular engagement in physical activities rather than sporadic events.

• They developed a four-tier system to engage employees at different levels of interest in sports, encouraging participation through community-building efforts.

Community Engagement Strategies

Building Participation

• Ambassadors within the organization lead community initiatives; these are not necessarily professional athletes but passionate individuals who inspire others.

Goals and Achievements

• The initiative aims to make sports accessible at all levels while fostering team spirit among colleagues through shared activities.

Nominee Presentation: Production Gymnastics Project

Overview by Nelly Davydova

• Nelly Davydova introduces her project aimed at promoting healthy lifestyles through production gymnastics initiated in early 2021 with government support.

Implementation Strategy

• The program includes tailored video lessons for various job categories, ensuring accessibility regardless of work environment or physical demands.

Results and Impact

Outreach Successes

• As a result of effective promotion strategies, over 500 organizations have engaged with this initiative across 77 regions in Russia.

Future Plans

• There are plans to enhance participant retention rates through ongoing communication and feedback mechanisms as well as potential rewards systems.

This structured summary captures key moments from each presentation while providing timestamps for easy reference.

Introduction to the Health Initiative

Overview of the Project

• The team expresses gratitude for the opportunity to participate in a nomination, highlighting their commitment to health initiatives within the "Perekrestok" retail chain.

• Emphasis is placed on promoting a healthy lifestyle (ZOH) among customers and actively participating in corporate competitions.

The Champions Run Event

Event Planning and Execution

• A comprehensive event called "Champions Run" was organized, which included a two-month preparatory phase involving employees and partners.

• The final run attracted 500 participants, showcasing the scale of engagement from both staff and customers.

Training Sessions and Collaborations

Online Training Initiatives

• Over 3,000 individuals participated in online training sessions leading up to the event, demonstrating widespread interest.

• Collaboration with Alive Running School allowed free access to running training and nutritional advice for employees and customers.

Video Presentation of the Event

Visual Highlights

• A video presentation was shown to illustrate the successful execution of the final day of events, emphasizing participant enthusiasm.

Audience Engagement Strategies

Registration and Participation

• Participants registered through a dedicated landing page that provided access to professional training schedules tailored for different fitness levels.

• Incentives included opportunities to win prizes from Perekrestok based on participation in training sessions.

Promotion Through Influencers

Marketing Efforts

• The initiative featured collaborations with well-known athletes like figure skater Elizaveta Tuktamysheva, enhancing visibility through influencer marketing.

Internal Communication Strategies

Promoting Healthy Living

• Active communication strategies were employed within stores using email newsletters and push notifications about upcoming events.

Final Race Details

Event Day Insights

• The main event took place on August 28 at Tushino Park with over 500 participants including more than 100 employees from Perekrestok.

Media Coverage

Publicity Achievements

• Significant media coverage resulted in over 17 publications reaching an audience of more than five million people nationwide.

Results Summary

Impact Assessment

• More than one million people engaged with content shared by influencers related to this health initiative, indicating strong public interest.

Future Plans Discussion

Upcoming Initiatives

• Plans are underway for future events focusing on mass participation across various regions while continuing partnerships with local organizations.

Questions from Jury Members

Feedback Session

• Jury members raised questions regarding potential future activities beyond running events, seeking clarity on broader engagement strategies.