As 5 TENDÊNCIAS que vão te deixar RICO no MARKETING DIGITAL em 2023

Digital Marketing Opportunities for 2023

Overview of Product Trends

• The video discusses products that sold exceptionally well in 2022 and are expected to perform even better in 2023, alongside those that saw a decline.

• It highlights both well-known and obscure products, emphasizing the surprising success of items previously underestimated.

Importance of Engagement

• The speaker stresses the significance of audience engagement, particularly valuing likes on content as a form of appreciation and support.

Saturation in Course Sales

• A notable decline in course sales is attributed to market saturation, particularly with courses focused on selling other courses.

• The prevalence of pyramid schemes disguised as legitimate courses has led to distrust among potential buyers, causing a decrease in overall course sales.

Impact of Piracy on Book Sales

• The book market is also predicted to shrink due to rampant piracy, which undermines authors' efforts and discourages investment in new releases.

• An example from the U.S. illustrates how some authors have begun distributing their books for free to combat piracy effectively.

Shifts Towards Free Offerings

• The speaker plans to release upcoming books and courses for free, aiming to build goodwill and trust within the community while adapting to changing market dynamics.

Emerging Trends: Dropshipping

Rise of Dropshipping

• Dropshipping is identified as a key trend set for growth in 2023 due to its low entry barriers for new entrepreneurs.

Viral Success on Social Media

• Content related to dropshipping consistently goes viral across platforms like TikTok, indicating strong interest among younger audiences seeking entrepreneurial opportunities.

Accessibility for New Entrepreneurs

• The model allows individuals aged 14–17 years old to start businesses without upfront costs or inventory management challenges.

Market Viability

• Major companies like Amazon exemplify the profitability of online product sales; dropshipping remains an untapped opportunity rather than a saturated market.

Personal Experience with Dropshipping

• The speaker shares personal success stories from dropshipping ventures, demonstrating significant earnings compared to other business models.

Sales Trends in Dropshipping and Service Industries

Overview of Sales Performance

• In 2021, the speaker reported significant sales growth in their dropshipping business, with November sales at R$51,000 and December at R$400,000. January saw a spike to R$1 million.

• The speaker noted that they achieved a total of 700 million paid orders, highlighting the importance of customer retention with 327 recurring clients contributing to an estimated R$150,000 in revenue without additional effort.

• Another store mentioned is "brype," which also shows a positive sales trend despite having more complex operations involving affiliates and managers.

Monthly Sales Trends

• The sales graph indicates consistent growth from May through September, suggesting a strong upward trend for physical product sales online via dropshipping.

• The speaker emphasizes that there is an increasing demand for online physical product sales without needing inventory.

Service Industry Insights

• There is a growing demand for service provision; however, the speaker notes difficulty filling programming positions despite offering competitive salaries (R$15,000 - R$20,000).

• A shortage of qualified professionals in various fields such as video editing and traffic management is highlighted as fewer individuals pursue qualifications.

Demand for Digital Services

• New businesses entering the digital space require specific services like copywriting and traffic management to succeed.

• Video makers are increasingly sought after due to rising content quality demands; salary increases are anticipated in this field.

Software as a Service (SaaS)

• Companies are shifting towards SaaS solutions to reduce costs while enhancing profitability by replacing manual labor with software automation.

• The speaker shares personal experience using SaaS tools that improved operational efficiency and profit margins significantly over time.

Future Trends: Live Deliveries and Brand Creation

• Live deliveries or mentorship sessions are emerging trends within marketing strategies aimed at selling physical products effectively.

• The speaker plans to conduct a masterclass on creating successful brands from scratch on December 19th, emphasizing practical steps without requiring prior content creation or courses.

Importance of Exclusive Learning Opportunities

Unique Content and Access

• The lesson being discussed is unique and not available on platforms like YouTube or Instagram; access requires an invitation.

• To participate in the free class, individuals must click a link to join a WhatsApp group and reserve their spot.

Shift Towards Live Mentorship

• There is a growing demand for live mentorship that provides immediate support, allowing participants to ask questions and receive real-time answers.

• Young entrepreneurs (ages 14-17) who have succeeded in dropshipping are increasingly offering mentorship programs, which are becoming highly profitable.

Trends in Digital Education

Rise of Recurring Courses

• The popularity of recurring courses is increasing, with examples like community-driven classes that provide daily updates and new content.

• These courses adapt to the evolving digital market, offering specialized training in various fields such as traffic management and copywriting.

Accessibility of Knowledge

• The digital landscape is constantly changing, necessitating ongoing education through updated courses that reflect current trends and job opportunities.

• Individuals can now learn essential skills without significant financial investment; many resources are available for free online.

Challenges and Opportunities in Digital Marketing

Evolving Landscape of Selling Courses

• It has become more challenging to sell traditional courses due to increased competition; genuine value delivery is now crucial for success.

• Despite challenges, there are abundant opportunities for newcomers to start from scratch using free resources available online.