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What is SERHANT.? The First Real Estate Company Designed For The Marketplace Of Tomorrow.
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What is SERHANT.? The First Real Estate Company Designed For The Marketplace Of Tomorrow.

What is Sirhan?

Introduction to Sirhan

  • Ryan Serhant introduces himself and addresses common questions about his role in helping others at home.
  • He explains that the world does not need another real estate brokerage but rather an "unbrokerage" that utilizes imagination, insights, and technology to disrupt a flawed model.

Community and Training

  • Sirhan is described as a global community of top agents supported by a proprietary sales training platform.
  • The emphasis on education enables agents to operate effectively across various locations due to the extensive network available at Sirhan.

Innovative Ecosystem

  • A mobile-first ecosystem has been developed, allowing agents to work from anywhere while building their personal brands alongside the Sirhan brand.
  • The company promotes constant innovation and challenges traditional practices through its award-winning in-house production team.

Empowering Agents with Technology

Limitless Potential

  • Sirhan empowers its agents to sell diverse properties ranging from studios to waterfront estates, emphasizing versatility in offerings.

Advanced Tools for Success

  • An integration engine paired with an AI-enhanced productivity suite allows for faster and more efficient sales processes.
  • The focus is on providing forward-thinking tools for forward-looking individuals, enabling agents to grow their businesses through innovative media and marketing strategies.

Marketing Strategies at Sirhan

Branding and Exposure

  • ID Lab, the in-house creative agency, enhances property branding and visibility, ensuring listings reach a wider audience than competitors.

Premium Services for High Net Worth Clients

  • The Private Client division, known as Sirhant Signature, offers premium services tailored for high net worth clients, elevating their listings significantly.

Media Network Initiatives

Original Programming

  • Sirhan operates its own media network called Listed which streams original programming featuring its agents globally.
Video description

What is SERHANT.? Two years in, here's the answer. Check out our website: https://www.serhant.com/ The world didn’t need another real estate brokerage. It needed something different. Something more. It needed an unbrokerage with the imagination and insight to upend a broken model. An unbrokerage that empowers instead of extinguishes the unique potential in each of us. An unbrokerage that understands the potential of technology and building lasting connections. An unbrokerage that makes no apologies for making the old guard uncomfortable.As a company born in the chaos of a global pandemic, where others saw stumbling blocks, we saw stepping stones. Built on the success of being the #1 ranked sales team in New York City, SERHANT. is the first unbrokerage of its kind. We see opportunity and promise where others do not, and we wake up each morning with a simple imperative: Be limitless. Empowering our agents, clients, partners, and staff with novel media, technology, and educational tools: SERHANT. Studios: Film-quality content and media production. SERHANT.ID Lab: In-house branding and marketing services. SERHANT. ADX: Unparalleled listing exposure through our tech-powered innovation platform. SERHANT. Ventures: Agent resources and solutions that inspire, connect, and inform. We know that potential is in everything and everyone. But to spot what’s hidden in plain sight, latent, or undiscovered—in a person, property, or even an entire industry—we need to look at the world differently. And seizing that potential takes something more. At SERHANT., we rely on creativity, camaraderie, grit, and optimism. We have a healthy disregard for the status quo, and, above all, we are relentless in the pursuit of what’s possible. Writer/Director: Jack Ruhl Producer/Editor/1st AD: Jacqueline Xerri Cinematographer: Cody Boone Gaffer: Marc Labbate Key Grip: Leo Alvaerez 1st AC: Corey Palmer 2nd AC: Isaac Levi G/E: Carlito Palmer Production Design: Nikki Arya UPM: Natalie Torn 2nd AD: Olivia Graham Script Supervisor: Haley Miller On Set Sound Mixer: Tommy Duerr Colorist: Ryan Urzi VFX: Cody Stoltz, Luke Popadics, Ryan Laux BTS: Charlee Moss Executive Producers: Adrian Vazquez, Cody D’Ambrosio, Jason Puma, Ryan Serhant