Image and Branding 3 Using Your Image In Everything

Practice Putting Your Branding in the Image

In this section, we learn about how to transition branding from being on paper to real life. We also learn that it is important to continue making choices that back up your brand.

Matching Branding with Content

• An advanced artist knows they need to match their branding with the actual content they are releasing to their audience.

• Once you know what your brand is, you have to use it. It's not something that you can just decide and then forget about.

Walking the Walk and Talking the Talk

• You have to walk the walk and talk the talk, not just one or the other. If you're doing a photoshoot, it should match your branding. If you're shooting a music video, it should tell a story that makes sense with your brand's story.

• Releasing new music? The lyrics should reflect the brand you've chosen to put out in association with yourself. If they don't, people will not believe your brand and it will be difficult to gain fans at all.

Creating a Steadfast Image

• Your image is a mechanism and your career is this machine and this mechanism right so if there's all this stuff that's going in one direction and then there's like these random weird other things thrown in there, the human mind just doesn't like that it's not organized it's not clean it's not correct so like even if your image is a crazy person everything has to be lined up to be crazy so there's no evidence no little things here or there like stick out and they're like oh that's not real oh it's all fake right like it's not worth me its not worth my attention like we need to make sure that your image is a steadfast thing and that all these things support it so it's like you're building a freaking house here that light you need to get the floorboards in and you need to make sure that like everything's strong so you can keep building up higher and higher and higher.

Planning an Artist's Release

In this section, the speaker discusses how every aspect of an artist's release is planned, from visuals to vibe and color.

Creating a Cohesive Vibe

• Every artist creates new and interesting things as they go through their career, but not all at once.

• Artists need to find a vibe, create that vibe, and execute it with music choices, title choices, lyrics, posts, visuals, photos, videos and lyric videos.

• Interviews are also important in talking about the things that are unique to the artist.

Becoming a Marketable Product

• By creating a cohesive vibe for an artist's release, it becomes easier for people to latch on and fall in love with them.

• The goal is to make artists into valuable products by working hard and being creative within the options available.

• It's important not to let ego get in the way of success.

Putting in Effort

• Half-assing will be noticed by everyone so it's important to put in effort.

• Taking time and energy now will increase chances of getting in front of a label later.