Facebook Ads Pixel Hack | Jorge Vieira
Boosting Facebook Ads Results with a Pixel Hack
In this video, the speaker shares a quick pixel hack that can be used to boost results with Facebook ads. The hack involves resetting the learning phase of the pixel to spend longer periods in the learning phase, giving cheaper CPMs and better audiences.
Resetting the Learning Phase
- The learning phase is a period of boosted distribution during which Facebook runs your ad for a lower cost to try and find your perfect audience.
- Resetting the learning phase often ensures that you spend longer periods of time in the learning phase, giving you cheaper CPMs and better audiences.
- If you ran your learning face to an audience that was not good, your pixel will perform sub-optimally compared to what it could do if it went through a good learning phase. This trick will restart your pixels' learning phase, giving you another chance to make sure that your initial testing audience is optimal.
Creating a New Pixel
- To create a new pixel, go into your Shopify admin and disconnect your current pixel from the Facebook sales channel.
- Create a new pixel manually through Business Manager by heading over to data sources and then pixels on the left-hand side of your menu. Click add and connect website activity using your pixel.
- Once created, set up the new pixel by adding code using partner integration and selecting Shopify. Refresh Shopify admin screen so that new pixel appears as an option. Connect for new pixel created on Business Manager.
Verifying Connection
- Verify your connection by heading over to Events Manager and using automatic advanced matching. Turn on all parameters.
Setting up Events for a New Pixel
In this section, the speaker explains how to set up events for a new pixel.
Setting Up Events
- To set up events, go to "Aggregated Events Measurement" on the overview screen.
- Select your domain and then set up your events by order of priority: purchase, add payment info, checkout, add to cart, view content and search (if applicable).
Using Your New Pixel in Ads Manager
In this section, the speaker explains how to use your new pixel in Ads Manager.
Accessing Your Ad Set
- Go to Ads Manager and select your campaign.
- Click on your ad set.
Selecting Your New Pixel
- Click on the box provided and select your new pixel.
- This quick pixel trick will give you better distribution and allow you to fix a bad initial learning phase.
Conclusion
The speaker concludes by summarizing that once you have completed all of these steps, you will have a new pixel ready to be used in Ads Manager.