3. La cultura gráfica del peronismo

Propaganda Techniques in Various Governments

Overview of Propaganda Use

• The emphasis on propaganda was not unique to Argentina; it was also evident in the Soviet Union, Nazi Germany, Fascist Italy, and the United States during the New Deal.

• These governments effectively utilized visual and audiovisual resources in both public and private spaces for their propaganda efforts.

Graphic Design and Political Cartoons

• Teams of illustrators were formed to create posters and graphic pieces, including political cartoons for state-run media.

• A variety of merchandise such as wallets, mate cups, ashtrays, and handkerchiefs circulated alongside these graphic materials.

Merchandising Practices

• This merchandising practice mirrored examples from other countries like Italy's game featuring Nazi iconography on mineral water labels.

• Items like Roosevelt-themed desk clocks and dolls depicted new female roles associated with the New Deal.

Historical Context of Argentine Propaganda

• The political merchandising was not merely an importation of foreign ideas but had strong roots in 19th-century Argentine practices.

• The direction of propaganda became one of the most active departments under Perón’s first presidency due to financial resources and centralized planning.

Evolution of Propaganda Strategies