CREACIÓN de VALOR en una EMPRESA | La cadena de valor ✅ Economía de la empresa 02#
Understanding Value Creation in Business
Introduction to Value Creation
- The video introduces the second chapter of a free course on business economics, focusing on how companies create value.
- It emphasizes that companies primarily create value through three main activities: production, marketing, and providing services.
Key Activities in Value Creation
1. Production
- Companies generate value by transforming raw materials into finished products using capital and labor, such as converting wood into furniture or wheat into flour.
2. Marketing
- Marketing involves bringing already produced goods closer to consumers without altering their form; for example, transporting clothes from manufacturers to retail stores adds value through accessibility.
3. Providing Services
- Companies also create value by satisfying needs through services like education or assistance; an example given is a language teacher helping students learn English.
The Concept of the Value Chain
Definition and Importance
- The value chain is defined as a set of processes carried out by various companies from raw material extraction to the final product reaching consumers.
Example: Pricing of an Apple
- An illustrative example discusses why an apple costs more in a city store than on a tree in an agricultural region, highlighting the role of different companies adding value at each stage.
Breakdown of Costs:
- Agricultural Company: Harvesting and processing increases the apple's price from €1 to €2.
- Transport Company: Moving apples to urban areas raises the cost further to €2.50.
- Wholesale Company: Storing fruit adds utility, increasing the price to €4.
- Retailer (Greengrocer): Final sale at €5 reflects all added values throughout the supply chain.
Conclusion