Introduction

In this section, the speaker introduces themselves and discusses their excitement about bringing generative AI into search.

Speaker's Introduction

• The speaker has been working in Search for many years.

• They are excited about the potential of bringing generative AI into Search.

New Integrated Search Results Page

In this section, the speaker explains how the new integrated search results page works.

How it Works

• The new integrated search results page does the heavy lifting for you.

• It provides an AI-powered snapshot that quickly gives you the lay of the land on a topic.

• Links are included in the snapshot to allow users to dig deeper and explore more details.

• Users can click to expand their view and see how information is corroborated.

Google's Ranking and Safety Systems

In this section, the speaker discusses how Google's ranking and safety systems have been fine-tuned over decades.

Key Points

• This new experience builds on Google's ranking and safety systems that have been fine-tuned for decades.

• Search will continue to be your jumping-off point to what makes the web so special: its diverse range of content from publishers to creators, businesses, and even people like you and me.

• Recommendations from experts like National Park Service can be found through Search.

• Authentic firsthand experiences like Mom Trotter blog can also be found through Search.

Generative AI Capabilities

In this section, the speaker talks about how generative AI capabilities make searching simpler.

Key Points

• These new generative AI capabilities will make searching simpler.

• The new experience is especially helpful when you need to make sense of something complex with multiple angles to explore.

• The AI-powered snapshot provides important considerations and products that fit the bill.

• Google's shopping graph is the world's most comprehensive data set of constantly changing products, sellers, brands, reviews, and inventory out there with over 35 billion listings.

• Ads can be especially helpful to connect people with useful information and help businesses get discovered online.

Conversational Mode

In this section, the speaker discusses how conversational mode works.

Key Points

• The new conversational mode allows users to ask follow-up questions or select a suggested next step.

• Google Search understands your full intent even when you're in conversational mode.

• It's an integrated experience so you can simply scroll to see other search results.

How to Use Google Search for Shopping and Learning

In this section, the speaker demonstrates how to use Google search to find information on topics you may not have thought to ask about before. They also show how to use it for shopping.

Using Google Search for Learning

• The speaker shares a personal example of using Google search to teach their daughter about whale songs.

• They demonstrate how the snapshot feature organizes web results and distills insights from across the web.

• The speaker shows how they can expand their search by asking follow-up questions and checking out web results.

• The LLMs (Language Model Models) are organizing information in real-time, making the process faster over time.

Using Google Search for Shopping

• The speaker suggests using Google search for finding deals on products or learning more about them.

• They demonstrate searching for plush whales under $40 as a birthday gift idea.

• The LLMs organize product options based on user preferences.

Introduction to Generative AI in Search

In this section, the speaker introduces generative AI in Search and invites users to join the waitlist for Labs.

What is Generative AI in Search?

• Generative AI is an experiment that uses machine learning models to generate natural language responses based on user queries.

• This new experience will be available in Labs along with other experiments rolling out soon.

Future of AI in Search

• The speaker teases future developments in AI-powered search technology.

• Audience applause.