ChatGPT vs Bard... & what it means for Google Ads

Introduction

The speaker introduces the topic of chat GPT and its impact on Google. They address concerns about chat GPT's potential to destroy Google's business model.

Chat GPT vs. Google

• Google has launched a rival to chat GPT called "bad," but it was a major fail.

• Chat GPT is still in its early days, and people are overreacting to its potential impact on Google.

• Many companies, including Google, have been investing in AI technology for years.

• Bard, not chat GPT, is currently in pole position in the AI War due to clear differences and strengths.

The Hype Around Chat GPT

• Many YouTube channels are cashing in on the hype around chat GPT without providing accurate information.

• The speaker is not an expert on AI but has taken an interest due to its potential impact on PPC advertising.

Consensus on Chat GPT and Bard

• Both chat GPT and Bard are impressive tools that will affect our everyday lives.

• Both tools are prone to giving wrong information, but Bard has an advantage because it gathers up-to-date information from the internet.

Differences Between Chat GPT and Bard

The speaker discusses the key differences between chat GPT and Bard.

Data and Information Used by Each Tool

• Chat GPT only has information up until 2021, while Bard gathers widely available internet data for up-to-date information.

Conclusion

The speaker concludes by emphasizing that while AI technology will have a significant impact on the future of advertising, it is still in its early days and should not be overhyped.

Introduction

The speaker introduces the topic of OpenAI's new language model, GPT-3, and how it compares to Google's AI chatbot, Lambda. They also discuss the need for a real competitor to Google in the search industry.

Key Points

• The speaker discusses the importance of providing information in short chunks that can easily be read while also giving extra citations for fact-checking.

• The speaker talks about how Google has become lazy in some core areas, specifically customer support, due to their 93-95% market share in search.

• The speaker expresses their desire for a real competitor to rise up and take away some of Google's market share, which will force greater levels of service and help small businesses compete with larger companies.

Blake Lemon - AI Expert

The speaker introduces Blake Lemon as an AI expert who was tasked by Google to push Lambda as far as it can go with a focus on removing any biases specifically around gender race or religion.

Key Points

• Blake Lemon is introduced as an AI expert who was tasked by Google to push Lambda as far as it can go with a focus on removing any biases specifically around gender race or religion.

• The speaker mentions that out of all the statements they've read from people who approach GPT and pro-Google's Bard, Blake Lemon's statement is probably the most pertinent.

Personal View on GPT-3 vs. Google

The speaker shares their personal view on GPT-3 vs. Google and how they believe a real competitor to Google would benefit the industry.

Key Points

• The speaker expresses their love for Google ads and how it has radically changed their life, but also mentions that they've wanted Google to have a real competitor for a long time.

• The speaker talks about how even with large ad spends, it's really hard to get any significant and fast support from Google ads.

• The speaker discusses the power of technology in helping normal people compete with larger companies, citing their own experience with using platforms like Google to successfully market a small boutique villa resort in Bali.

Where Will This All End?

The speaker gives their prediction on where the industry will go based on what they've looked into and heard from different people.

Key Points

• The speaker admits that this marketplace is moving so fast that it's a big risk to give any sort of prediction, but based on what they've looked into and heard from different people, they believe that Microsoft's combined forces with OpenAI could take some market share away from Google.

Chat GPT vs Google Ads: Will Chat GPT Kill Google?

This section discusses the impact of chat GPT on the PPC industry and whether it will kill Google.

The Role of Chat GPT and Google's Bud

• Chat GPT is used by businesses to perform early customer service interactions on a website and help with content marketing campaigns.

• Google's Bud will be more successful integrating into search, but that integration won't only go into Google's current search. It'll also reach out and step into other Google tools including Gmail, Google Calendar, and its host of tools for business owners.

The Future of Paid Ads

• Paid ads are always going to be there, but they'll probably look different and function differently.

• Both chat GPT and Bud are conversational so they can give you information on any questions you ask. However, if you're wanting to see important bits of information before making a purchase like product reviews or customer reviews, you're going to want to perform a search with those relevant event links.

• Bard will have an advantage because it'll be able to embed all of those Google reviews and different sites directly into the response.

Changes in the PPC Industry

• Since 2015, Google ads has been moving away from an actual keyword-based engine towards an intent-based one.

• Bing search ads are still very much search intent-based but haven't been able to break into that market share.

Conclusion

• Chat GPT will change the landscape of PPC paid ads but won't kill Google.

• Chat GPT may force both companies like Google and Microsoft to offer a greater level of customer support, especially to smaller customers.

The Importance of Google Ads for Business Owners

In this section, Aaron Young from Define Digital Academy discusses the importance of Google ads for business owners who want to safeguard and profitably scale their online businesses.

Google Ads as a Core Marketing Strategy

• Google ads will continue to be a requirement for any business owner who wants to safeguard and profitably scale their online business.

• Whether you're running an e-commerce or physical business that generates leads online, Google ads will still be a core marketing strategy for you and your business.

Learn More About Using Google Ads

• If you want to learn more about how you can use Google ads personally to grow your business or your clients' businesses, watch the video provided by Aaron Young.

Conclusion

• Aaron Young is a 15,000-hour Google ads master from Define Digital Academy. He encourages viewers to subscribe and turn on notifications so they can always see when he releases new videos on Google ads.