Família se destaca na criação focada no bem-estar das aves. | L&I Vida no Campo - 19/01/2024

Introduction to the Ros family's poultry farming journey

The Ros family has been involved in poultry farming since the 1960s, starting with egg-laying chickens and later transitioning to broiler chickens. They have recently focused on a specialized production method that prioritizes the welfare of the birds.

The Ros Family's Background in Poultry Farming

• Started in the 1960s with egg-laying chickens and later expanded to broiler chickens.

• Four years ago, they shifted their focus to a specialized production method that emphasizes bird welfare.

Interview with Dona Neusa and Silmara

An interview with Dona Neusa and her daughter Silmara, who are actively involved in running the poultry farm.

Life on the Canarin Farm

• Dona Neusa, Silmara, and their family live on a beautiful farm in Amparo, São Paulo.

• The farm has evolved over time, from being abandoned to now being well-organized.

• The family started with small chicken coops and gradually modernized their facilities.

• They currently have two large poultry houses capable of housing around 30,000 birds each.

Evolution of Canarin Farm and Family Involvement

Dona Neusa shares how she came to live on the Canarin Farm and how their involvement in poultry farming developed over time.

Family Legacy and Transition into Poultry Farming

• Dona Neusa moved to Canarin Farm in 1986 after marrying her husband.

• Initially focused on raising egg-laying chickens but later expanded into broiler chicken production.

• They also engaged in agricultural activities such as coffee and corn cultivation for local sales.

Transition to Green Chicken Production

The Ros family's transition from traditional broiler chicken farming to green chicken production.

Partnership with Seara (formerly Pena Branca)

• Around 20 years ago, the family established a partnership with Seara (previously known as Pena Branca), which is now part of JBS.

• Initially, they started with small chicken coops housing around 8,300 birds each.

• Over time, they modernized their facilities and increased their capacity to approximately 30,000 birds per poultry house.

Challenges in Starting Chicken Farming

Dona Neusa discusses the challenges they faced when starting their poultry farming journey.

Initial Difficulties

• Lack of knowledge and resources posed significant challenges at the beginning.

• Limited access to modern equipment and technology.

• They had to manually monitor gas lamps during the night to ensure they didn't go out.

These notes provide a comprehensive summary of the transcript while incorporating timestamps for easy reference.

Visiting Dona Neusa's Farm

In this section, we meet Dona Neusa and learn about her farm in Amparo, Brazil. She started with poultry farming in the 1980s and later expanded to include other crops. Dona Neusa emphasizes the importance of her family's support and the partnership with integrators.

Starting in Poultry Farming

• Dona Neusa has been on the farm since 1986 when it was owned by her parents.

• Initially, they focused on egg-laying hens and later added broiler chickens.

• The eggs and chickens were sold locally in Amparo.

Partnership with Integrators

• Over the past 20 years, Dona Neusa has had support from various technical experts and integrators.

• Their guidance and assistance have been crucial for her success in poultry farming.

• Dona Neusa mentions Silmara as one of the dedicated individuals who have helped them achieve good results.

Focus on Animal Welfare

In this section, Dona Neusa discusses their approach to animal welfare on the farm. They prioritize providing a comfortable environment for their chickens by implementing enrichment measures.

Enrichment Measures

• They focus on animal welfare by allowing chickens to engage in natural behaviors.

• The farm provides environmental enrichment such as perches for chickens to climb on.

• They also use sisal ropes as part of their enrichment program.

Positive Results

• Implementing these measures has resulted in improved quality and satisfied customers.

• The farm received recognition from Superagro for their efforts.

Women Empowerment in Agriculture

In this section, Dona Neusa talks about women's involvement in agriculture and how it has contributed to their success. She highlights that being a woman in the industry has not posed any challenges for her.

Women's Role on the Farm

• Dona Neusa mentions that most of the workers on their farm are women.

• She believes that women bring a special touch and care to their work, which enhances the overall results.

• Dona Neusa emphasizes that being a woman in agriculture has not presented any difficulties for her.

Conclusion

In this section, Dona Neusa concludes by expressing her happiness and gratitude for her family's support and the success they have achieved in poultry farming. She also acknowledges the importance of partnerships with integrators and technical experts.

Gratitude and Success

• Dona Neusa expresses her gratitude towards her family, especially her parents, for passing down their knowledge and supporting her.

• She appreciates the assistance provided by integrators and technical experts over the years.

• Dona Neusa is proud of what they have accomplished as a family in poultry farming.

The transcript provided was in Portuguese. The summary notes have been written in English based on the content of the transcript.

Trabalho em parceria e troca de ideias

A discussion about the importance of working in partnership and exchanging ideas to achieve good results.

Parceria e troca de ideias

• Trabalhar em parceria é fundamental para produzir bons resultados.

• Sempre há abertura para conversar, sentar junto e trocar ideias.

• A oportunidade de trabalhar em equipe permite alcançar melhores resultados.

O gosto pelo campo desde criança

The speaker reflects on how being born and raised in the countryside helped her build a successful career in agriculture.

Gosto pelo campo desde criança

• Ter nascido no campo facilitou a construção da história no setor agrícola.

• Desde criança, desenvolveu o gosto pelas atividades do campo.

• A alegria e o prazer em lidar com as coisas desde pequena foram fundamentais para sua trajetória profissional.

Rotina na avicultura e qualidade de vida

The speaker discusses her daily routine in poultry farming and how it has improved her quality of life.

Rotina na avicultura e qualidade de vida

• A rotina começa cedo nos aviários, cuidando dos pintinhos e verificando a água.

• Observar o crescimento dos lotes de frangos traz satisfação pessoal.

• Trabalhar em família proporciona uma melhor qualidade de vida.

• Poder contar com os pais e transmitir esse conhecimento para a próxima geração é gratificante.

Tradição familiar na avicultura

The speaker talks about the family tradition in poultry farming and how she embraced it.

Tradição familiar na avicultura

• A tradição na avicultura vem desde o avô e foi passada para a mãe.

• A irmã não seguiu o caminho da avicultura, mas a palestrante encontrou sua paixão nessa área.

• Receber conhecimento da mãe e dar continuidade ao negócio foi uma experiência gratificante.

Sonhos e evolução na agricultura

The speaker shares her dreams for the future of the farm and her desire to continue evolving in agriculture.

Sonhos e evolução na agricultura

• O objetivo é sempre evoluir e fazer o melhor para melhorar.

• Os sonhos incluem ter uma boa casa, reformar a granja antiga e passar para uma estrutura melhor.

• A realização pessoal vem do orgulho de construir algo com trabalho árduo.

Mudanças no campo ao longo dos anos

The speaker reflects on how farming has changed over the years, from manual labor to automation.

Mudanças no campo ao longo dos anos

• Antigamente, tudo era feito manualmente, mas hoje em dia há automação.

• Administrar as atividades se tornou mais importante do que realizar tarefas braçais.

Agradecimentos finais e despedida

The speaker expresses gratitude for the visit and concludes the conversation with a farewell.

Agradecimentos finais e despedida

• Agradece a visita da equipe e destaca o carinho com que foram recebidos.

• Expressa gratidão pela oportunidade de compartilhar sua história.

• Deseja que a família continue prosperando na avicultura.

• Troca de presentes como forma de agradecimento.

Finalização com música

The video ends with music playing in the background.

Finalização com música

• A música encerra o vídeo.