Phrase CEO Georg Ell on Building a Global Platform for Scalable Localization
Introduction to Frase and Localization Technology
Overview of Frase's Business Value
- Gorg L, CEO of Frase, discusses the company's reputation as a world leader in localization technology.
- Emphasizes the importance of their language technology platform and its recognition in the Slater report.
- Highlights three key business values: revenue growth, time to market, and customer engagement.
Ecosystem Collaboration
- Describes Frase's approach to building an open ecosystem rather than a closed system.
- Mentions that partners can build technologies and services on top of Frase’s platform.
- Compares Frase to Microsoft Azure, indicating its role as a foundational platform for other technologies.
Collaboration with Partners
Key Partnerships and Innovations
- Discusses collaboration with language solutions integrator Aclaro and CMS Sanity for client Braze.
- Introduces the concept of a "quadratic" partnership model involving four components: customer (Braze), technology partner (Sanity), services partner (Aclaro), and Frase as the platform.
- Notes that localization is increasingly viewed as a revenue driver at Braze rather than merely a cost center.
Investment Trends in the Language Industry
Insights on Industry Investments
- Gorg mentions his limited personal investment activity but stays engaged with investors in the language industry.
- Predicts consolidation within the industry along with opportunities for mergers and acquisitions (M&A).
- Observes renewed investor interest in the language sector after several years of decline.
Future Directions for Frase
Upcoming Product Releases
- Announces quarterly product releases, with the next one scheduled for June 11th.
- Continues focus on hyper automation to enhance content processing efficiency without human intervention.
Announcement of New Developments
Key Themes and Exciting News
- The speaker emphasizes the importance of cohesiveness in their platform, hinting at a well-integrated approach to upcoming developments.
- A surprise announcement is teased, described as "wholly new" and fitting perfectly into the overarching theme of the report.
- The speaker expresses excitement about this new development, indicating it will be significant for their audience.
- There is an anticipation for further details regarding the news, suggesting that it will be impactful and relevant to stakeholders.
- Gratitude is expressed towards the audience for their engagement, reinforcing a positive connection with listeners.