Cómo Crecer tu Marca Personal en 2026

How to Grow Your Personal Brand on Social Media in 2026

The Journey of Content Creation

• Many content creators experience initial excitement when posting videos, but often face disappointment when their content doesn't perform as expected.

• A common struggle is the fluctuation in video performance, leading creators to question their abilities and the impact of algorithms on their success.

Key Insights from Experience

• Success on social media isn't about creating a single viral video; it's about establishing consistent habits that lead to sustainable growth and income.

• Regularly reviewing statistics is crucial. Analyze video performance not just in the first week but over several months to identify "evergreen" content that continues to attract views.

Learning from Analytics

• An example shared involves a collaboration video that initially ranked poorly but later gained significant traction due to its evergreen nature.

• Consistent monitoring of YouTube Studio can reveal trends and insights across multiple videos, helping creators understand what works over time.

Understanding Self-Worth in Content Creation

• Creators should avoid measuring their self-worth based on individual video performance; social media success is cyclical and requires persistence.

• It's important not to equate low view counts with failure or high counts with ultimate success; both scenarios are part of the journey.

Resilience and Adaptation

• The speaker shares personal experiences of struggling with content formats but emphasizes the importance of perseverance and experimentation until finding a successful style.

• Encouragement is given for those feeling frustrated, reminding them that resilience is key to achieving long-term success in social media.

Crafting Engaging Content

• The concept of a "hook" is vital for capturing audience attention—this includes effective titles and thumbnails for YouTube, as well as engaging openings for Reels and TikTok videos.

• A successful example involved rebranding a video's title based on viewer interest, demonstrating how strategic thinking can lead to virality.

Creating Viral Content on Social Media

The Importance of Capturing the Moment

• The speaker shares a personal experience of filming a video with his partner during their vacation in Milan and Lake Como, highlighting the beauty of the sunset as an ideal moment for creating viral content.

• He emphasizes the significance of crafting engaging first seconds in videos to maximize viewer connection, opting for a natural setup instead of using a tripod.

Engaging Your Audience

• The speaker discusses how relatable content can resonate with couples, encouraging them to film their romantic moments cinematically rather than relying on high-tech equipment.

• He stresses the importance of having a strong hook at the beginning of videos to capture attention effectively.

Staying Motivated

• A key habit mentioned is writing down personal goals and inspirations for starting content creation, which helps maintain motivation during challenging times.

• The speaker advises against generic responses when reflecting on motivations; instead, he encourages identifying specific creators who inspire one's journey.

Documenting Ideas Instantly

• He highlights the necessity of jotting down ideas immediately as they come to mind, using tools like mobile notes or dedicated apps for organization.

• A memorable quote shared is that "the head is for creating ideas, not retaining them," underscoring the need for quick documentation.

Replicating Successful Formats

• The speaker reassures creators that it’s acceptable to repeat successful video formats without feeling guilty; this strategy can lead to greater engagement and virality.

• He provides examples from his own channel where similar formats led to increased viewership and success across multiple videos.

Learning from Analytics

• By analyzing past successes, such as viral videos with similar titles or themes, creators can refine their approach and replicate effective strategies.

• The speaker mentions how understanding audience preferences through metrics can guide future content creation efforts.

Adapting Strategies Across Platforms

• Finally, he illustrates how successful hooks used in one platform (like Instagram reels) can be adapted creatively while maintaining authenticity.

Harley and AI: A $60,000 Contest Announcement

Introduction to the Contest

• The speaker shares an exciting opportunity for followers, announcing a contest with a prize of $60,000 sponsored by Harley.

• Harley is participating in the Super Bowl with a commercial created in just five days using the Arly AI tool kit, showcasing the power of artificial intelligence in marketing.

Contest Details

• Participants are encouraged to create their own ads for the Super Bowl using only AI from Arlist and share them on social media before February 18th.

• The most creative submission will win the $60,000 prize, motivating viewers to engage with this innovative challenge.

Documenting Your Journey: Key Insights

Importance of Personal Documentation

• The speaker emphasizes documenting personal growth and experiences as part of content creation, highlighting that this video serves as an example.

• With over 100,000 subscribers achieved within a year, the speaker aims to share valuable lessons learned throughout this journey.

Positioning Yourself Authentically

• Instead of presenting oneself as an all-knowing expert, it's more relatable to position as someone who is learning and sharing their process.

• By sharing personal experiences (e.g., learning editing skills), creators can reduce pressure and validate their insights through real-life examples.

Conclusion

• The speaker encourages others to leverage these learnings for social media success by being authentic and transparent about their journeys.