Телеграм с нуля - выбор тематики. БАЗА день второй показывает Матвей Северянин.
Introduction and Technical Glitch
The speaker introduces himself as Matvey Severyanin, a Telegram channel expert. He encounters technical difficulties at the beginning of the broadcast.
Speaker Introduction and Technical Issue
- The speaker identifies himself as Matvey Severyanin, assisting with Telegram channels. -
- Despite starting the broadcast a few minutes earlier, he faces technical glitches. -
- Viewers are asked to mention their city if they can see and hear him clearly. -
Discussion on Creating a Telegram Channel
Matvey delves into guiding viewers on creating a Telegram channel from scratch.
Creating a Telegram Channel
- Matvey assists viewers in setting up a Telegram channel from the beginning. -
- Emphasizes starting from day one using the link provided in the description for initial tasks. -
Importance of Homework and Personal Experience
Matvey stresses the significance of completing assignments and shares personal anecdotes.
Significance of Assignments and Personal Anecdotes
- Acknowledges that many individuals may not have completed previous assignments. -
- Shares personal experiences about his online journey since age 14, highlighting achievements like book writing and subscriber counts. -
Encouragement for Personal Growth
Matvey motivates viewers to realize their potential for growth and success.
Encouraging Personal Growth
- Encourages viewers to explore personal growth opportunities, referencing his book on transforming time into money available online or in print. -
Engagement with Audience Locations
Matvey interacts with viewers from various cities where he has held events or has offices.
Interaction with Viewers
New Section
The speaker discusses utilizing psychology-related content for online posts and demonstrates how to schedule posts on Telegram.
Psychology-Related Content and Post Scheduling
- The speaker humorously mentions searching the internet for jokes about psychologists without reading them.
- Demonstrates embedding stories in Telegram posts and scheduling them for later publication.
- Explains the concept of delayed posting, highlighting its convenience for scheduling content to be published at a later time.
New Section
The discussion transitions to exploring additional features available on Telegram for creating engaging posts.
Utilizing Telegram Features
- Discusses sending images from both phones and computers via Telegram channels, emphasizing the platform's versatility.
- Highlights the ease of hiding content under spoilers as a useful feature for engaging with audiences.
New Section
The speaker delves into strategies for effective post scheduling and engagement with followers.
Post Scheduling Strategies
- Introduces the concept of hidden messages within posts as a creative engagement tool.
- Emphasizes the importance of establishing a consistent posting schedule and provides insights into optimizing post timing.
New Section
Addressing audience interaction and support within the Telegram channel.
Audience Interaction
- Encourages audience participation through likes on YouTube videos, highlighting their impact on content creators.
Understanding Content Creation Strategies
In this section, the speaker discusses content creation strategies for a channel, emphasizing the importance of consistency and timing in posting content.
Importance of Consistency and Timing
- Consistent Posting: Advises on making two posts daily at specific times to maintain engagement.
- Timing Strategy: Recommends scheduling posts at strategic times to optimize reach and engagement.
- Timing Precision: Emphasizes the significance of precise timing to avoid potential issues with post visibility.
- Avoiding Mistakes: Warns against erratic posting schedules that may lead to confusion or missed opportunities.
- Automation Benefits: Highlights the advantages of automating post scheduling for efficiency and consistency.
Optimizing Advertisement Placement
This segment delves into the effective placement of advertisements within content to maximize revenue generation.
Advertisement Placement Strategies
- Subtle Advertising: Discusses incorporating ads seamlessly within content for enhanced viewer reception.
- Text Formatting Tips: Provides guidance on utilizing text formatting options like spoilers for engaging content presentation.
- Stable Ad Slots: Advocates for fixed advertisement slots at specific times daily for consistent revenue streams.
Selecting Channel Themes
The speaker explores the process of selecting themes for channels, highlighting the importance of thematic relevance and audience engagement.
Theme Selection Insights
- Diversification Options: Mentions the possibility of managing multiple channels or engaging in channel trading activities.
New Section
In this section, the speaker discusses their earnings and expenses related to advertising on Telegram channels.
Earnings and Expenses
- The speaker earned 142,500 rubles in a month. However, they spent 19,780 rubles on advertising. -
- Variability in daily earnings due to different factors like the number of ads posted per day and their costs. -
- Detailed explanations provided during lectures about the speaker's project involving one of the largest sales exchanges for Telegram channels. -
New Section
This part focuses on the significance of content creation and various roles within Telegram channels.
Content Creation and Roles
- Importance of content creators who publish posts and generate engaging content for channels. -
- Different levels of content creation from copying to writing original texts discussed by the speaker. -
- Exploring the idea of creating a channel where users submit advertisements without active involvement from the channel owner. -
New Section
Here, the discussion revolves around minimizing expenses through innovative channel themes and user-generated content.
Minimizing Expenses
- Strategy suggestion: Create a channel where users post ads independently with minimal intervention from the owner except for verification. -
- Emphasizing that the only significant expense is advertising in such a user-driven channel model. -
New Section
This segment introduces creative approaches to selecting channel themes through audience engagement.
Audience Engagement for Channel Themes
- Encouraging audience participation by proposing a "Fate's Hand" method to select channel themes based on random choices or personal interests. -
Understanding Audience Analysis on Telegram
In this segment, the speaker discusses the analysis of Telegram audiences, focusing on identifying potential bot accounts through specific characteristics.
Analyzing Account Registrations
- 56% of women see symbols in account names.
- Encourages examining accounts registered in 2021 and 2022 for authenticity.
- Raises questions about distinguishing between human users and bots based on data analysis.
Identifying Bot Accounts Through Audience Analysis
The discussion shifts to exploring the presence of Arabic accounts and cheap bots within audience demographics.
Detecting Arabic Accounts
- Not always possible to spot Arabic accounts.
- Hypothetical scenario: Analyzing audience from a specific region like Novosibirsk for unusual patterns.
- Contemplation on the plausibility of numerous individuals from Novosibirsk having Arabic usernames.
Significance of User Characteristics in Audience Analysis
Delving into user attributes as indicators in differentiating genuine users from bots within Telegram communities.
User Attribute Analysis
- Emphasizes rarity of old bot accounts compared to human users.
- Majority of Telegram users joined in 2020; implications if they were bots.
- Consideration of subscription patterns and channel affiliations as key metrics for analysis.
Utilizing Analytics Tools for Audience Insights
Advocating the use of analytics tools for comprehensive audience understanding and strategic decision-making on Telegram platforms.
Importance of Analytics
- Stresses the significance of analytics tools for informed decision-making.
- Recommends utilizing services like Yandex Wordstat for audience research and content strategy development.
Leveraging Data for Content Strategy Development
Exploring strategies to leverage data insights for content creation and channel growth within the Telegram ecosystem.
Content Strategy Development
- Introduces Yandex Wordstat as a tool for keyword research and content ideation.
Understanding Advertising Strategies
The discussion revolves around analyzing advertising strategies on a particular channel, focusing on the timing and frequency of advertisements.
Analyzing Advertisement Timing
- The channel features multiple advertisements throughout the day, with specific times for ad releases.
- Detailed examination of advertisement schedules reveals insights into potential revenue generation.
- Calculations based on reach estimate potential earnings from advertisements on the channel.
Optimizing Content Creation
Tips are provided for sourcing content and enhancing engagement through user-generated content.
Leveraging Foreign Content
- Sourcing content from international platforms is recommended for diverse and engaging material.
- Emphasizing the importance of originality in content creation to avoid legal issues or plagiarism concerns.
Enhancing Engagement Through User-Created Content
Exploring the impact of user-generated content on audience engagement and platform growth.
Factors Influencing Engagement
- Quality of advertising channels influences audience response and engagement levels.
- Consideration of current events and news relevance in content creation to optimize audience interaction.
Strategies for User-Created Content Success
Discussing strategies for creating successful user-generated content to boost platform visibility.
User-Generated Content Tactics
- Encouraging experimentation with different themes and formats to enhance creativity.
New Section
In this section, the speaker discusses the concept of user-generated content on a website and the freedom users have in creating and sharing their content.
User-Generated Content
- The entire website is built on the premise that users can publish whatever they want.
- Users can engage directly with the content creator by submitting homework for review.
- Encouragement for users to participate in activities like weight loss challenges or sharing personal stories.
- Personal consultations offered as a way to engage with viewers on a deeper level.
- Suggestion to explore various thematic content ideas to keep viewers interested.
New Section
This section delves into the power of storytelling and how it can captivate an audience, leading to increased engagement and interest.
Power of Storytelling
- Stories have a profound impact on engaging audiences across different platforms.
- Encouragement to incorporate unique and interesting stories into content creation.
- Highlighting the importance of compelling narratives throughout history in captivating audiences.
- Stories can range from humorous to relatable, resonating with viewers on a personal level.
- Emphasizing that even simple content ideas can be successful if executed well.
New Section
This section explores the potential profitability of diverse content types and strategies for monetization within online platforms.
Monetization Strategies
- Discussion on how unique, engaging, and unconventional content may lead to easier monetization opportunities.
- Example of advertising revenue generation through sponsored posts or promotions within specific niches.
- Exploring avenues such as restaurant reviews for potential advertising revenue streams.
- Speculation on advertising costs based on regional targeting and audience reach.
New Section
In this section, the speaker discusses creating a channel for individuals aged 44 and above, focusing on specific themes and content suitable for Telegram channels.
Creating a Channel for Specific Audience
- The speaker expresses interest in creating a channel tailored to individuals who are 44 years old and above.
- Emphasizes the importance of concise content due to Telegram's post limitations.
- Highlights that Telegram is not ideal for lengthy texts but suggests engaging topics like marketplace, knitting, psychology, and travel for a female audience.
- Mentions the popularity of self-improvement and travel channels in Telegram.
- Recommends focusing on female-oriented content, self-improvement, economics, finance, while encouraging experimentation with different themes.
New Section
This segment covers homework assignments related to creating a Telegram channel and emphasizes the importance of active participation from viewers.
Homework Assignment and Viewer Engagement
- Urges viewers to complete homework tasks promptly by indicating their commitment in the chat.
- Stresses the significance of posting engaging content in newly created channels to attract viewers' attention.
- Advises mutual subscriptions among channels as a strategy to gain initial followers organically.
- Encourages sharing one's channel link in comments for review during live sessions.
- Teases upcoming lectures on saving money on advertising through Yandex services and discussing professions in Telegram.
New Section
This part focuses on additional opportunities for learning through recorded lectures and potential support through book purchases.
Recorded Lectures and Book Promotion
- Offers recorded lectures covering various topics such as earning money online through Yandex services or exploring professions within Telegram.
- Invites viewers to attend live lectures or watch recordings based on personal preferences.
- Promotes a motivational book available for purchase at an affordable price with positive reviews.
New Section
The speaker provides guidance on completing assignments effectively while offering flexibility in engagement options.
Completing Assignments and Engagement Options
- Encourages participants to engage actively by following assignment instructions thoroughly.
- Allows creators to choose between public or private channel settings based on personal preference.