03. Profile Analytics
Tracking Numbers on a Grand Scale
In this section, the speaker discusses how to track various metrics on TikTok using the Creator Tools and Analytics feature in the settings.
Accessing Analytics through Creator Tools
- To track metrics on TikTok, go to your settings and select "Creator Tools."
- Inside Creator Tools, click on the "Analytics" tab.
Overview of Metrics
- You can view data for the last seven days or the last 28 days.
- Analyze which of your posts are performing the best.
- Older videos may suddenly gain popularity due to engagement from users.
- Monitor changes in your follower count and growth rate.
- Gender breakdown of video viewers can be important for targeting specific audiences or working with partners.
- Check overall territories where your content is popular.
- Follower activity varies throughout the day but remains consistently active.
Understanding Follower Activity
This section focuses on understanding follower activity and its relevance in creating content strategies.
Importance of Follower Activity
- Knowing when followers are most active can help optimize posting times.
- However, TikTok users are active at all times throughout the day.
Personal Experience with Follower Activity
- The speaker noticed that their followers were most active after 10 pm based on personal observations during live streams.
Multiple Live Streams and Viewer Engagement
- People check into TikTok multiple times a day, resulting in consistent viewer engagement.
- The speaker had viewers joining multiple live streams throughout the day.
Analytics for Live Streams
This section highlights new analytics features available for live streams on TikTok.
Live Stream Analytics
- New analytics provide information about total viewership and duration of live streams.
- Monetization opportunities are now available through the Live Creator Fund.
The transcript provided does not contain any non-English content.