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How to Make ChatGPT 100x Better at Writing Your Website Content
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How to Make ChatGPT 100x Better at Writing Your Website Content

How to Make ChatGPT a Better Website Copywriter

Introduction to ChatGPT's Limitations

  • The speaker asserts that while ChatGPT can generate website content, it often produces generic and unconvincing copy that fails to convert visitors into clients.
  • They emphasize the importance of providing proper research and using specific prompting techniques to enhance ChatGPT's writing capabilities, likening its output to that of a professional copywriter.

Common Mistakes in ChatGPT Writing

  • The speaker identifies three critical mistakes made by ChatGPT when generating website content that can damage credibility and drive away potential customers.
  • A case study is introduced involving a landscaper who received no inquiries after using ChatGPT for his website copy, highlighting the need for effective communication.

Flaws in ChatGPT's Output

1. Average Quality Content

  • The first flaw is that ChatGPT tends to produce average content due to its training on diverse web pages, leading to forgettable copy.
  • Websites often fail at clearly communicating their services, which confuses visitors; this issue is exacerbated when AI-generated text complicates rather than clarifies.

2. Lack of Conversion Focus

  • The second flaw is that ChatGPT does not understand how to convert visitors into clients effectively; it lacks knowledge of persuasive storytelling techniques essential for engagement.

3. Credibility Issues

  • The third flaw involves the potential for fabricating information, such as false claims about experience or awards, which can severely undermine trust with potential clients.

Five-Step Research and Prompting System

Step 1: Business Data Dump

  • The first step involves creating a comprehensive document detailing everything about the business without worrying about organization or structure.
  • Key elements include listing services from most profitable to least profitable and identifying unique selling points compared to competitors.

Step 2: Client Inclusions and Understanding Needs

  • Document all client inclusions (e.g., support services), even minor details, as they contribute significantly to perceived value.
  • Finally, gather insights on ideal clients' demographics and pain points—understanding their needs will guide more effective messaging.

Understanding Customer Language for Effective Marketing

The Importance of Voice of Customer Research

  • Businesses often misalign their service descriptions with customer language, leading to potential sales loss. For example, using terms like "comprehensive IT support solutions" may not resonate with customers who express frustration over technical issues.
  • This disconnect can cause ideal clients to leave a website if they don't see their problems reflected in the content. Understanding how customers articulate their challenges is crucial for effective communication.
  • Utilizing ChatGBT's deep research mode allows businesses to gather authentic customer language from message boards and forums, ensuring that marketing materials reflect actual customer sentiments rather than assumptions.
  • It's essential to categorize the gathered data into pain points, symptoms, dream outcomes, and failed solutions. This helps in positioning the business as a solution provider that understands customer struggles.
  • Identifying recurring themes in customer feedback can significantly enhance website content by incorporating relevant quotes and addressing common objections through sections like FAQs or social proof.

Competitive Analysis for Website Optimization

  • Many businesses overlook critical website elements that drive conversions while cluttering pages with unnecessary information. Analyzing successful competitors can reveal what works effectively in the industry.
  • By examining top players' websites, businesses can adapt proven structures and strategies that have already been tested for effectiveness, saving time and resources on trial-and-error approaches.
  • Using ChatGBT's agent mode enables detailed analysis of competitor websites page by page. Documenting sections included and their order provides insights into best practices within the niche.
  • Special attention should be given to unique pages or features used by competitors (e.g., case studies), which could enhance one's own site’s functionality and appeal.
  • If competitors lack optimal web design despite success, leveraging established best practices from industry experience can provide a solid foundation for creating an effective website structure.

Creating a Custom GPT for Tailored Content Generation

  • To synthesize all research findings effectively, creating a custom GPT tailored specifically to your business needs is recommended. This specialized version retains knowledge about your business permanently.
  • Setting up this custom GPT involves uploading three key documents: your business data dump, voice of customer research document containing direct quotes from customers, and competitive intelligence research on successful strategies used by rivals.
  • Once trained, this custom GPT will generate website copy that resonates with target audiences by utilizing real customer language while following proven structures observed in competitor sites.
  • The generated content should address client pain points directly while emphasizing profitable services. Any necessary adjustments can be made easily through clear instructions provided during editing sessions with the AI tool.
  • This method streamlines the process of developing impactful website content that aligns closely with both market demands and consumer expectations.

How to Build a Client-Generating Website

Essential Pages for Service Business Websites

  • Every successful service business website requires five to six essential pages that include proven sections, ensuring clarity about the services offered and compelling reasons for potential clients to choose that business.
  • The combination of effective copywriting with a structured website layout can lead to higher conversion rates, transforming a standard site into one that generates clients automatically.

Master Class Introduction

  • A free master class titled "How to Build a Client Generating Website That Sells Your Services for You" has been created to guide individuals in implementing these strategies effectively.
Video description

🎬 Register for the FREE On-demand video masterclass training, "How to Build a Client-Generating Website that Sells Your Services for You" Just go to: https://wesmcdowell.com/utm/website01 Tried using ChatGPT to write your website but got bland, generic copy that doesn’t sound like you or convert? You’re not alone, but it’s not your fault. In this video, I walk you through the exact 5-step system I use to turn ChatGPT into a conversion-focused copywriter trained specifically on your business, your clients, and what actually works. If you want a website that finally sells your services for you. This is how you get there. 👉Prompt 1: "I want you to analyze my audience using my business data dump document for context. Then, go out and research real message boards, review sites, and forums where my ideal customers spend time. Your goal is to find the exact words they use to describe: Their problems and frustrations What they want most What they’ve already tried that didn’t work Write down their actual quotes — not summaries, not your interpretation — their real words. Then, organize everything into clear categories: Pain points Symptoms (how those problems show up day-to-day) Dream outcomes Failed solutions they’ve already tried How they make buying decisions Highlight any patterns or phrases that come up repeatedly. If multiple people say the same thing, call that out — that’s gold for messaging. Keep everything based on real research and direct quotes." 👉Prompt 2: "I want you to analyze the top companies in my [INSERT NICHE] niche nationwide — not just local competitors, but the biggest players who are dominating the industry. These businesses have already tested and optimized their websites, so I want to learn from what’s clearly working. Go through their websites page by page and organize your findings into a document. For each major page — Homepage, About, Services, and Contact — list: What sections they include The order those sections appear in Then, identify any unique pages or sections the top companies use that I might want to add to my own site. Examples could include case studies, process overviews, or industry-specific tools. Structure your report clearly by page type." 👉CustomGPT Instructions: "Using the provided business data, customer research, and competitor insights, write one website page at a time on request. Each page should follow proven conversion structures for service businesses and be divided into clearly labeled sections (e.g. Hero, Problem, Value Props, Proof, Process, Pricing/Packages, FAQ, CTA). Work real customer quotes and sentiments naturally into the copy to reflect their authentic voice — never as literal quotes. Write in an ultra-clear, conversational tone that’s simple, human, and friendly. Avoid jargon, corporate phrasing, clichés, and overused industry lines so the copy stands out. Use only verified details (no made-up claims or stats). Output only the final website copy — no explanations, notes, or commentary." 🤑 Need Website Hosting? Use my affiliate link to get the best current deal: https://wesmcdowell.com/hostinger