How I Automated Negative Keywords in Google Ads (With Claude)

Automating Negative Keywords with AI

Introduction to the Challenge of Negative Keywords

• Finding and managing negative keywords is often seen as a tedious task in digital marketing.

• The speaker emphasizes the potential of AI, particularly using Claude, to automate this process effectively.

Step 1: Basic Automation Using Google Ads and Claude

• Users can access their Google Ads account, navigate to campaigns, and download search terms for analysis.

• By uploading a CSV file into Claude and requesting it to find negative keywords based on specific goals (e.g., ROAS), users can receive automated insights.

• This method is simple but may not be efficient for those managing multiple accounts due to manual review requirements.

Step 2: Utilizing Skills in Claude for Enhanced Efficiency

• The concept of "skills" in Claude is introduced as a way to create standard operating procedures (SOP) for automating negative keyword management.

• A specific skill developed at Grow My Ads allows users to generate comprehensive reports on negative keywords by grouping them into themes and exporting results into Google Sheets.

• This approach reduces repetitive explanations needed for each client since the skill can run with minimal input from the user after initial setup.

Step 3: Advanced Automation with Claude Code

• For more complex automation, integrating Claude Code with an API connection to Google Ads allows direct data retrieval without needing CSV files.

• Users can command Claude Code to run analyses directly on their accounts, streamlining the process significantly compared to previous methods.

• Although this requires some technical knowledge or following tutorials, it offers substantial time savings once set up correctly.

Future Developments and Tools

• The speaker mentions ongoing development of proprietary tools at Grow My Ads that will incorporate these skills into user-friendly software solutions aimed at automating workflows further.

• While these tools are not yet publicly available, they aim to enhance efficiency in managing negative keywords through advanced functionalities beyond what current systems offer.

Conclusion and Invitation

• The speaker encourages viewers interested in learning more about these automation techniques or accessing developed skills to join their school group where resources will be shared regularly.