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Creating Research Report Linkable Assets That Journalists Actually Share
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Creating Research Report Linkable Assets That Journalists Actually Share

Creating Linkable Research Report Assets

Introduction to Linkable Assets

  • The discussion focuses on creating research report linkable assets that can generate numerous quality backlinks with minimal effort.
  • An example is provided: the "21 SEO experiments" article from SEO Sherpa, which utilizes external experiments and has garnered 213 backlinks from 113 unique domains.

Niche Targeting vs. Spray and Pray Approach

  • A key lesson in business and marketing is emphasized: a niche-targeted approach is more effective than a broad, unfocused strategy.
  • An illustrative scenario involves a journalist discussing dog behavior problems as human lifestyle issues, highlighting the importance of relevant content.

Utilizing AI for Research

  • The speaker suggests using ChatGPT in agent mode to gather supporting studies or reports related to specific topics, enhancing content credibility.
  • It's crucial to provide compelling reasons for others to share your content; this was effectively done in the aforementioned SEO article.

Writing Style and Engagement

  • Writing in a unique voice rather than sounding like AI increases the likelihood of shares; authenticity matters.
  • When citing individuals or companies, using a tone of reverence can encourage them to share your work.

Crafting Unique Content Hooks

  • To enhance engagement, create shocking aggregate statistics that serve as hooks for your articles (e.g., "89% of dog behavior problems are human lifestyle issues").
  • Ensure all cited sources are accurate and complete; this builds trust with readers and potential sharers.

Pitching to Journalists Effectively

  • After crafting your article, pitch it directly to journalists interested in similar topics; targeting the right audience is essential for virality.
  • Use ChatGPT again to identify additional journalists who align with your topic perspective for broader outreach.

Importance of Targeted Outreach

  • The speaker shares personal experiences about receiving irrelevant pitches that lack depth or specificity regarding their interests.
  • Highlighting the difference between targeted versus generic outreach emphasizes how tailored communication leads to better engagement.

SEO Content Strategies and Link Building

Effective Request Handling for SEO Insights

  • The speaker discusses the importance of targeted requests on social media, emphasizing that specific pitches about SEO experiments are more likely to be shared.
  • Sharing articles like "21 SEO Experiments" from reputable sources is highlighted as a common practice, showcasing the value of well-researched content.

Risks of AI-Scaled Content

  • The speaker warns against using AI-generated content linked to important Google Search Console properties, citing recent failures in scaled AI content sites as cautionary examples.
  • Creating unique research reports is deemed essential; however, many fail due to lack of original perspectives or proper acknowledgment of referenced entities.

Crafting Shareable Research Reports

  • To enhance shareability, the speaker suggests presenting data compellingly (e.g., percentages in headlines), targeting journalists who have shown interest in similar topics.
  • Successful execution leads to high-quality backlinks from reputable publications, boosting topical authority and overall visibility.

Additional Resources and Course Offerings

  • The speaker promotes their SEO course "Compact Keywords," which includes extensive link-building strategies and keyword research techniques aimed at driving user engagement and conversions.
  • Acknowledgment of audience support across platforms like YouTube, Spotify, and Apple Podcasts concludes this episode's insights on digital marketing practices.
Video description

E952: I break down how to create research report linkable assets that journalists want to share - without needing proprietary data, expensive surveys, or massive resources. This approach has produced dozens, and in some cases hundreds, of high-quality backlinks by using existing studies, a clear point of view, and very targeted outreach. The work itself is not complicated. Most people fail because they take the wrong approach. What this covers: - What a “research report linkable asset” is and why it works - How articles like SEO Sherpa’s 21 SEO Experiments article earned over 200 backlinks using other people’s data - Why niche targeting consistently outperforms mass outreach - How to use ChatGPT agent mode to find studies, reports, and before/after data responsibly - How to turn multiple studies into a single, compelling research narrative - Why writing in a real human voice matters more than people think - How tone and respect influence whether someone shares your content - A simple way to aggregate findings into a strong headline hook - How to rate and structure studies so the article feels original - The difference between pitching the wrong journalist and the right one - How to find journalists who already agree with the perspective you’re presenting - Why most link building emails get ignored or deleted - Examples of pitches that fail vs pitches that get shared - How this strategy builds links, topical authority, and long-term trust at the same time Who this is for - SEOs and marketers who want links from real publications - Founders and site owners who don’t have original research data - Anyone tired of generic link building tactics that don’t work - People who want to earn links by being useful, not annoying Key takeaway You don’t need original data to earn high-quality links. You need a clear perspective, solid sourcing, respect for the people you cite, and outreach that is actually targeted. When those pieces line up, the results compound. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Creating Research Report Linkable Assets 00:35 The Power of a Niche Targeted Approach 01:18 Using ChatGPT for Research 01:49 Crafting Shareable Content 03:30 Targeted Outreach Strategies 05:08 The Importance of a Unique Perspective 07:51 Wrapping The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #linkbuilding #linkableassets