emprendedor 2
Introduction to the Business
Overview of the Business
- The interviewee, Paco, runs a dermatological pharmacy that also includes clinical services.
- The business is named "Miroslab by Miros Derma," located in Guadalajara, Jalisco. They are active on social media under the name Miroslap.
Online Presence
- Paco confirms they have an online store at miroslab.store and emphasizes the effort put into enhancing user experience on their website.
Journey of Entrepreneurship
Starting the Business
- Paco began his entrepreneurial journey 2.5 years ago with his brother after leaving university to pursue this venture.
Motivation for Entrepreneurship
- He chose entrepreneurship over traditional employment due to increased competition and changing economic conditions compared to previous generations.
- Paco highlights that financial stability today is harder to achieve with a regular salary, motivating him to seek alternative income sources.
Challenges Faced in Entrepreneurship
Competitive Landscape
- He notes that today's market is hypercompetitive across all niches, requiring innovative thinking and risk-taking to stand out.
Key Obstacles
- The three main obstacles he identifies include:
- Taxes: Frustration with local tax regulations (SAT).
- Employee Support: Lack of belief from employees in the business vision.
- Motivation: Struggling with maintaining motivation over time; discipline is crucial.
Rewards of Being an Entrepreneur
Personal Satisfaction
- Despite challenges, Paco finds joy in building relationships with clients and providing valuable products/services.
Family Involvement
- Working alongside family members brings him satisfaction as they share both successes and challenges together.
Personal Attributes and Skills
Characteristics as an Entrepreneur
- Paco describes himself as creative, tenacious, logical, sociable, and capable of making friends easily—qualities he believes are essential for success in business.
Skills Supporting His Journey
- He emphasizes communication skills as vital for entrepreneurship, suggesting that forming connections can significantly impact business success.
Understanding the Importance of People in Business
The Role of People in Business
- In any business, the core focus is on people. Understanding how to interact with individuals is crucial for achieving desired outcomes and facilitating successful transactions.
- Learning about different types of people and their behaviors is essential for creating win-win situations in business dealings.
- Effective communication, particularly assertive communication, is highlighted as a key factor for success in business interactions.
Final Thoughts
- The speaker encourages everyone to believe that anything is possible, emphasizing a positive mindset towards challenges and opportunities.