Introduction

The host, Anka, welcomes viewers to the webinar on AI and social media strategy. She introduces herself and her colleague Andrea who will be helping with chat-related issues. The webinar is recorded for those unable to attend the full session.

• Anka welcomes viewers to the webinar on AI and social media strategy.

• Andrea will be assisting with chat-related issues.

• The webinar is recorded for those unable to attend the full session.

Agenda Overview

Anka shares the agenda for the day's sessions, which includes four 30-minute sessions from Smart Sites, ClickUp, Aweber, and Socialb. Kimber Heinz from Smart Sites will discuss how AI can improve social media strategy.

• Four 30-minute sessions are scheduled throughout the day.

• Kimber Heinz from Smart Sites will discuss how AI can improve social media strategy.

Session 1 - Kimber Heinz from Smart Sites

Kimber Heinz discusses how AI can help improve social media strategy by analyzing data and providing insights into audience behavior.

• Kimber Heinz discusses how AI can help improve social media strategy.

• AI can analyze data and provide insights into audience behavior.

Q&A Session

Viewers have an opportunity to ask questions of Kimber Heinz about using AI in social media strategy.

• Viewers have an opportunity to ask questions of Kimber Heinz about using AI in social media strategy.

Using AI for Social Media Strategy, Topics, and Captions

In this section, the speaker discusses how to use AI for creating social media strategy, topics, and captions. The speaker emphasizes that AI can help entrepreneurs and business owners save time and improve customer service on social media.

Creating Strategies

• A three-month strategy is recommended as all strategies should be audited quarterly at minimum.

• Tailor your strategy to your individual goals and your client or business industry.

• Customize your strategy by platform (e.g., Facebook, Instagram).

• Use AI-generated prompts as a starting point or for research only.

Understanding Engaging Posts

• Use chat GPT or Bard to brainstorm engaging content topics based on examples, details, products, or services.

• Always put a human aspect into the Brand's tone of voice and goals.

Topic Creation

• Use AI to create a list of topics from one source (e.g., website).

• Copy-paste text over from sources; PDFs cannot be uploaded yet.

• Chat GPT is primarily used in this process.

Captions Creation

• Use AI-generated prompts as a starting point for caption creation.

• Always put a human aspect into the Brand's tone of voice and goals.

Introduction to AI Writing Tools

The speaker discusses the use of AI writing tools and how they are improving. She emphasizes that these tools are not perfect and require human editing for accuracy.

Using AI for Spelling and Grammar Checking

• The speaker recommends using AI for spelling and grammar checking, but notes that it is only as good as the data it feeds from.

• She also recommends running everything through an AI checker to ensure it won't be detected as plagiarism by Google or other sources.

Creating Topics with AI

• The speaker advises being specific when using prompts to create topics, such as specifying the platform (e.g. Twitter).

• While web links can be used as a source, copying and pasting information into the tool can also help generate topics.

• Using generalized keywords and prompts can assist in creating large topic lists.

Creating Captions with AI

• Bulk creation of captions is recommended for efficiency.

• Specific prompts should be used depending on the needs or platform, such as creating Twitter captions about why a business should utilize social media.

• Editing by humans is still necessary for accuracy.

Tips for Using AI Writing Tools Effectively

The speaker provides tips on how to effectively use AI writing tools.

Understanding Your Audience

• Knowing your audience is important when using these tools, as different platforms have different requirements and expectations.

• The speaker recommends using a conversational tone for social media posts.

Using Specific Prompts

• Specific prompts should be used to ensure accuracy and relevance.

• The speaker advises against using too many prompts at once, as it can lead to confusion and inaccurate results.

Editing and Reviewing

• Human editing is necessary for accuracy, as AI tools are not perfect.

• Reviewing the content before publishing is important to ensure it aligns with your brand's voice and message.

Conclusion

The speaker concludes by summarizing the key points discussed in the video.

Key Takeaways

• AI writing tools can be useful for spelling and grammar checking, creating topics, and generating captions.

• Specific prompts should be used for accuracy, and human editing is necessary.

• Understanding your audience and reviewing content before publishing are important factors to consider.

Using AI for Social Media Content Strategy

The speaker discusses how to use AI for social media content strategy, including generating posts and information regarding upcoming events and sales. They also provide tips on using hashtags and emojis to save time.

Using AI for Caption and Topic Creation

• Smart Sites heavily uses Chat GPT as their starting point for creativity when they need other ideas.

• Keep in mind that a lot of AI can be dated, so Chat GPT only goes over information up to 2021.

• Google's AI Bard pulls directly from Google searches and the whole internet, making it a great option for recent and relevant information.

Generating Hashtag Lists with AI

• Give AI the industry service or website and ask for relevant hashtags.

• Create groups of hashtags for individual services.

• Always double-check hashtag use either in-platform or with a research tool like Display Purposes.

Improving Customer Service with Chatbots

The speaker discusses how chatbots can improve customer service by providing instant answers to questions, helping with light decision-making, guiding customers through processes, and sending customers to live humans or contact forms when needed.

Utilizing Chatbots

• Smart Sites has had a chatbot on their website for at least two years.

• Chatbots can help strengthen customer service by providing instant answers to questions.

• Chatbots can send customers to live humans or contact forms when needed.

• Use chatbots lightly and always include call-to-actions and chatbot responses to drive more traffic to your website, lead forms, and keep clients engaged.

Challenges in AI

This section discusses the challenges of using AI, including its imperfection, the need for a human element, data privacy and ethics concerns, adaptability to changing trends and technology, potential impact on customer experience and employee concerns about AI bias.

Imperfection of AI

• AI is not perfect and will never be.

• Chat GPT can mimic specific writing styles but always check for accuracy and edit for originality.

• Always double-check information given by AI for accuracy.

Data Privacy and Ethics

• Compliance with software privacy policies is crucial when using AI that relies heavily on data.

• Use AI responsibly for creativity, writing blocks, strategizing misinformation.

• Always be original in your content.

Adaptability

• Choose an updated or regularly adapting tool to keep up with fast-changing social media trends, user needs, interests and technology.

Impact on Customer Experience

• Be aware of the fine line between giving consumers a better experience and frustrating them.

• Pay attention to user feedback to know where that fine line lays within your business.

Employee Concerns

• Reassure employees that proper use of AI should help not hurt or threaten their jobs.

Bias

• Keep in mind that some results produced by algorithms may be biased based on training data by the creator or whatever is available to it to search.

• Always utilize AI with best practices to avoid bias and outdated information.

Research Analytics and AI Checkers

In this section, Kimber discusses research analytics of account performance, threats faced, easy wins, and how to get low-friction fruit. She also offers a chat GPT prompt guide for those who are just getting started with it.

AI Checkers

• Kimber recommends Display Purposes as the AI Checker tool used at Smart Sites.

• Kimber will provide a list of paid and free AI Checkers via email.

Character Limits

• Kimber suggests being specific when giving character limits to avoid issues.

• If experiencing issues with character limits on Chat GPT, start a new chat thread or try Bard.

Limitations of AI

• Chat GPT cannot replicate human experience or feelings well.

• Sometimes what is funny to humans may not be funny to AI.

Casual vs Professional Messages

In this section, Kimber discusses how Chat GPT can sometimes produce overly professional messages or casual messages that are too informal.

Finding the Right Wording

• To find the right wording for casual messages, try using prompts like "write this in a friendly tone" or "rewrite this caption for Twitter."

Using Descriptive Words in AI Chatbots

In this section, Kimber discusses the importance of using descriptive words and adjectives that are not funny or laid back when creating AI chatbots. She recommends using writing samples to ensure a friendly and informal tone without sounding like a used car salesman.

Tips for Creating Effective AI Chatbots

• Use descriptive words and adjectives that are not funny or laid back to create an appropriate tone.

• Provide writing samples to ensure a friendly and informal tone without sounding like a used car salesman.

• Human interaction is necessary for editing as AI can sometimes sound corny or inappropriate.

How AI Will Shape the Future of Social Media Marketing

Chris Cunningham, head of influencer marketing at ClickUp, discusses how AI is becoming increasingly prevalent in social media marketing and how it can help businesses deliver the right message to the right person at the right time.

The Role of AI in Social Media Marketing

• AI is becoming increasingly prevalent in social media marketing across all platforms.

• With the use of AI, businesses can deliver personalized messages to their target audience on social media platforms without manual intervention.

• ClickUp is a cloud-based productivity and project management tool designed to help individuals and teams organize their work better with over 40 million impressions per month.

The Benefits of Using AI in Social Media Marketing

• By leveraging data from social media platforms, businesses can gain insights into customer behavior patterns that can be used to improve their marketing strategies.

• With the use of machine learning algorithms, businesses can automate repetitive tasks such as content creation, scheduling, and analysis.

• AI can help businesses optimize their social media marketing campaigns by identifying the best times to post content and the most effective types of content to use.

Using AI for Marketing

In this section, the speaker talks about how they built 165 marketing prompts as a resource and put it in a click of Doc. They also discuss how AI is everywhere and can be used to create value without being spammy.

Building Marketing Prompts with AI

• The speaker built 165 marketing prompts as a resource.

• The prompts were put in a click of Doc to gain traction.

• Kimber also has valuable prompts that people should check out.

AI Everywhere

• AI is becoming more prevalent in everyday life.

• Many accounts on Twitter are created by AI to help people.

• People can use AI to pull information on various topics.

How to Use AI for Social Media

In this section, the speaker breaks down all the different parts of social media where AI can be helpful. They provide real tactics, explain what it means for you, and give tools to try them out.

Personalization with AI

• Personalization is important in social media.

• While AI may not be very personal, it can still provide data and subsets that help personalize content.

Predictive Analytics with AI

• Predictive analytics is something that humans can do but so can AI.

• With predictive analytics, you can guess many different things.

Chatbots and Customer Service with AI

• Chatbots and customer service are areas where using AI can be beneficial.

• Kimber spoke about this earlier in the video.

Influencer Marketing with AI

• Influencer marketing is an area where the speaker has experience working with influencers or thought leaders.

• You can use AI to find those people as well.

Social Listening and Sentiment Analysis with AI

• Social listening and sentiment analysis are important areas where using AI can be helpful.

• Audience analysis and segmenting are also important.

Optimizing Ads with AI

• Using AI to optimize ads can be scary but also very helpful.

• It doesn't eliminate any jobs but saves time and makes you better at your job.

Personalization and Predictive Analytics Powered by AI

In this section, the speaker discusses how to use AI for personalization and predictive analytics. The speaker mentions tools such as Dynamic Yield, Optimizely, and OneSpot that can help analyze data from social media and predict consumer behavior.

Using Dynamic Yield

• Dynamic Yield is a tool that shows all touchpoints people have on social media.

• It helps understand what's working well to create more tailored content.

• It can be used to find different ways to make content and ask for content using AI.

Using Optimizely

• Optimizely is known for A/B testing but it can also analyze user interaction with your platform.

• It helps understand what features are being used the most so you know what content to create.

Using OneSpot

• OneSpot individualizes the experience across all channels to dive deeper with customers.

Predictive Analytics Powered by AI

• Predictive analytics powered by AI enables businesses to be proactive in their marketing efforts.

• It aligns strategies with future customer needs and preferences.

• Analyzing data from social media helps identify top engaging posts and predict consumer behavior and trends.

The Importance of Teaching Over Selling

In this section, the speaker emphasizes the importance of teaching people instead of selling to them. He suggests that people want to learn and make their own decisions, and businesses should focus on providing valuable insights.

Key Points:

• Businesses should focus on teaching people as much as possible instead of trying to sell to them.

• People want to learn and make their own decisions.

• Cutting down on sales pitches can help build trust with customers.

• AI tools like IBM Watson, Salesforce Einstein, SAS, and advanced analytics can help predict consumer behavior and provide valuable insights.

Chatbots for Customer Service

In this section, the speaker discusses the benefits of using chatbots for customer service. He explains how chatbots can provide instant round-the-clock customer service and enhance customer support and engagement.

Key Points:

• Chatbots powered by AI can provide instant round-the-clock customer service.

• Chatbots can answer frequently asked questions and resolve queries.

• Mobile Monkey is a recommended tool for creating chatbots.

• Facebook Messenger is a popular platform for using chatbots.

Chatbots and Influencer Marketing

In this section, the speaker talks about chatbots and influencer marketing. They discuss different tools that can be used for chatbot development and how AI can be used to identify potential influencers.

Chatbots

• Chatfuel is a tool that specializes in Facebook Messenger chatbot design and launch.

• ManyChat is another tool that can be used to answer inquiries and automate sales.

• AI can be used to find influencers by analyzing their engagement, reach, authenticity of followers, etc.

• Tools like HYPR and Affluence help in finding the right influencers for your brand.

Influencer Marketing

• The speaker emphasizes the importance of finding thought leaders who people are learning from on social media.

• The speaker suggests breaking down niches to find relevant influencers for your brand.

• Tools like HYPR, Affluence, and Tracker help in identifying potential influencers as well as tracking their performance metrics.

Social Listening and Sentiment Analysis

• Sentiment analysis involves monitoring brand mentions on social media platforms using AI to interpret the sentiment behind these interactions.

• Social listening tools like Sediment help monitor discussions about your brand on various platforms such as Twitter or Reddit.

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Social Media Tools for Consolidation

In this section, the speaker discusses social media tools that can help consolidate data and improve content creation.

Brand Watch vs. Sprout Social

• Brand Watch is a direct platform for social media analysis.

• Sprout Social offers social listening and analysis.

• Use tools like ClickUp to consolidate data.

Talk Walker

• Talk Walker is a new tool that analyzes user behavior in 187 languages.

• It can pull data from websites, blogs, and forums.

AI for Audience Analysis and Segmentation

• AI analyzes social media user behavior and preferences to segment audiences.

• This allows for more targeted content creation and improved ROI.

• Use different tools to understand what type of content works best for each audience segment.

Audience Tool

• The Audience tool uses AI to identify, understand, and target specific audience segments.

• Use it to analyze past performance and optimize future content creation.

• Tools like Sprout Social or Netbase can also be used for this purpose.

Ad Optimization with AI

In this section, the speaker discusses how AI can enhance social media advertising efforts by predicting ad performance, suggesting improvements, automating bid processes, optimizing posting times, suggesting improvements for ad copy, etc.

What is Ad Optimization?

• Ad optimization enhances social media advertising efforts by predicting ad performance.

• It suggests improvements and automates bid processes.

Benefits of Ad Optimization

• More effective ads

• Better use of budget

• Improved ROI

How to Use Ad Optimization

• Analyze past performances to determine what type of content works best.

• Optimize posting times based on engagement metrics.

• Suggest improvements for ad copy.

AI and Ad Spend

In this section, the speaker talks about how AI can help guide ad spend. They also express their passion for AI and offer to answer any questions.

Passion for AI

• The speaker is passionate about AI and has drawn over 30-40k followers on Twitter by posting about it.

• They love helping people with AI.

Using AI for Ad Spend

• The speaker believes that AI can help guide ad spend.

• They hope that their presentation was helpful in explaining how to use AI for ad spend.

Questions from the Audience

• One audience member asks where the photos of the people generated by the AI come from. The speaker explains that they are not stealing anyone's images and uses a website called "thispersondoesnotexist.com" to generate them.

• Another audience member asks about predictive tools and whether they are mainly for enterprises. The speaker explains that while they are mainly used by enterprises, smaller companies should still try to keep up with trends and consider themselves future enterprises.

• A third audience member asks if the tools being discussed offer AI integrations or if data needs to be imported into an external tool. The answer is that it varies depending on the tool, but some do integrate while others require copying and pasting data.

• Finally, an audience member asks for clarification on who specializes in writing good prompts. The answer is Devin McPaul.

Introduction to AWeber

In this section, the speaker introduces Chris Vasquez from AWeber and discusses what AWeber does.

Introduction of Chris Vasquez

• Chris Vasquez is introduced as the Chief Product Officer at AWeber.

• His job involves creating tools that help entrepreneurs build businesses doing what they love.

What is AWeber?

• AWeber's mission is to deliver powerfully simple email marketing software for small businesses.

• The software does up to 90% of the job for you, allowing you to focus on adding your own personality to emails.

Introduction

In this section, the speaker introduces himself and explains that it is harder than ever to get to know your audience. He also talks about how AI can help with understanding your audience.

• The speaker introduces himself and mentions Kimber.

• It is important to know who your potential customers are and what they have in common.

• Platforms like Apple and regulations like GDPR are making it harder for us to access third-party data.

• AI can augment humans to supplement our ability to be creative.

Understanding Your Audience

In this section, the speaker talks about why it's important to understand your audience and how it has gotten harder. He also discusses the challenges of collecting first-party data.

• It's important to know who your potential customers are, where they congregate, how they speak, and what mediums they respond to.

• Regulations like GDPR are making it harder for us to access third-party data.

• Collecting first-party data is a separate problem because it's hard sometimes to figure out what your data means and how it connects.

• Surveys, analytics on product usage, reviews on review sites can be difficult to get everything in one place.

Filling Gaps in Knowledge of Your Audience

In this section, the speaker talks about filling gaps in knowledge of your audience using AI tools.

• The two problems we will discuss are understanding how all of the data fits together and filling gaps in knowledge of your audience that you don't have access to right now.

• AI is able to form connections between data faster and more accurately than humans are.

• AI has the ability to see patterns that are difficult for us to see especially in massive amounts of data.

• AI tools should be used for what they're good for and not trying to replace the things that humans are good at.

The Power of AI

In this section, the speaker talks about the power of AI and how it can augment humans.

• AI is able to form connections between data faster and more accurately than humans are.

• AI has the ability to see patterns that are difficult for us to see especially in massive amounts of data.

• People will always be better at experiencing the world, coming up with novel thoughts, and having conversations.

• AI tools should be used for what they're good for and not trying to replace the things that humans are good at.

AI Tools for Analyzing Audience Data

In this section, the speaker discusses how AI tools can be used to analyze audience data and provide insights that would be difficult to obtain manually.

Benefits of AI Tools for Analyzing Audience Data

• AI tools are able to identify patterns in audience data that might be difficult for humans to detect.

• These tools can take unstructured content like free response answers and categorize them systematically, making it easier to identify commonalities among responses.

• By pairing structured data about users with unstructured feedback, these tools can help businesses form connections between different types of information.

• Some AI tools can even help businesses create surveys by recommending questions and question types based on the type of information they want to gather.

Examples of AI Tools for Analyzing Audience Data

• Dovetail and Deep Talk are two platforms that consolidate feedback from review sites, surveys, and other sources. They use sentiment analysis and theme analysis to categorize free response content coming in.

• SurveyMonkey has a variety of AI tools, including analytics tools that help businesses identify commonalities among survey responses.

Pros of Using AI Tools for Analyzing Audience Data

• Businesses can be reasonably confident in the insights provided by these tools when analyzing existing data about their audience.

AI for Content Creation and Analysis

In this section, the speaker discusses the pros and cons of using AI for content creation and analysis.

Pros of Using AI

• AI is good at identifying patterns in data that may not be noticeable to a human.

• AI can help classify the types of content that your audience loves, which can be used to create more engaging content.

Cons of Using AI

• Requires significant information on your audience already, which may not be available if you are just starting a business or project.

• Results should be spot-checked to ensure accuracy.

Experimentation with AI

• Use AI to analyze copy of best performing content to understand its tone, style, personality, etc.

• Generate similar content using generative AI by aiming for a conversational, engaging tone with personal stories, humor, practical advice and easy-to-understand language.

Validation

• Validate results obtained from experimentation with ways such as A/B testing or user feedback.

AI Writing Tools

In this section, the speaker discusses various AI writing tools that can be used to improve writing.

AI Writing Tools

• Aweber's Writing Assistant is a free tool available in their free plans.

• Chat GPT and Bard are other AI writing tools that can be used.

• Jasper is a sophisticated AI writing tool with many features.

• Asking AI to describe the type of people who would benefit from a given creator or community works best when using tools with access to real-time data.

Asking AI Questions

In this section, the speaker talks about how to ask questions to an AI and get accurate responses.

Tips for Asking Questions

• Use tools that have access to real-time or close-to-real-time data like Google's Bard or Chat GPT with the browsing plugin enabled.

• Be specific when asking questions so that the AI doesn't get confused or start hallucinating.

• Include as much detail as possible about your audience when asking questions so that you get accurate responses.

• Don't stop at the first response; ask follow-up questions to get more valuable and interesting responses.

Using AI for Content Analysis

In this section, the speaker discusses how to use AI for content analysis.

Using AI for Content Analysis

• Copy and paste your most popular blog post, social media post, or video into Chat GPT or Aweber's Writing Assistant.

• Use the prompt "Describe the tone, style, and voice of this content" to analyze your content.

• Use AI-generated responses to gain insights into your content and improve it.

How to Use AI to Write Better Copy

In this video, Chris Vasquez talks about how to use AI to write better copy. He shares his experience with using chat GPT and Aweber's writing assistant.

Using AI to Improve Your Content

• Start by identifying similarities in your best content.

• Use readily available tools like Bard or Chat GPT to learn how to talk to AI.

• Anyword is a tool designed for identifying an audience and optimizing content.

• Follow-up questions are important when working with AI.

Writing Effective Prompts for Chat GPT

• Mega prompts can be useful but it's important not to expect perfect results on the first try.

• Provide as much detail as possible in the first prompt but be prepared to evaluate and improve upon the results.

• A mix of both long and short prompts can be effective.

Using Aweber's Writing Assistant

• Aweber's writing assistant will be released soon and can be accessed by hitting the slash key while creating a message.

• The writing assistant can do anything you ask it to do, including generating content summaries.

• Reach out to Chris Vasquez on Twitter or through Aweber's live chat for early access.

Learning Resources for Chat GPT

• Check out Chris Vasquez's massive list of prompts for inspiration.

• Twitter is a great resource for learning about chat GPT and its various applications.

• The best way to learn is by using it.

Q&A

• Tools like Bard and Chat GPT can be used to identify target markets and personas.

• Aweber's writing assistant can speed up the content creation process by generating summaries and more.

• Chris Vasquez offers a 30-day free trial of Aweber's plus plan with the code SB30.

Opportunities in AI

In this section, Chris talks about the opportunities in AI and encourages people to explore it.

Opportunities in AI

• No one knows everything about AI, so there is an opportunity for individuals to figure out something that nobody else knows.

• There is a lot of potential for making content creation frictionless with the help of AI.

Aweber's Features

In this section, Chris talks about why Aweber stands out among other CRM tools.

Why Aweber Stands Out

• Aweber's editor is designed to make writing messages easy. The company has put a lot of time and effort into it.

• Automation is important to Aweber, and they have built automation tooling that anyone can use to save themselves time.

• Aweber's support team is considered the best in the industry because they work directly with development teams every day. They also have people on their team who are talking to email index providers who are directly hands-on with email sending technology and can work to get issues fixed.

Conclusion and Introduction

In this section, Anka introduces herself and SocialBee before discussing how social media strategies can be improved using AI.

Introduction

• Anka introduces herself as a social media strategist at SocialBee who helps people make the most out of their social media strategy and marketing journey.

• SocialBee is a social media management tool that helps users schedule, create, and share content across different platforms from one place.

Improving Social Media Strategies with AI

• The main dilemma in today's world is whether to do more or better with social media. It is important to balance these two approaches.

• Anka discusses how AI can be used to gain insights for content strategy, build a posting calendar, and track performance to improve further.

How to Use AI for Content Creation

In this section, the speaker discusses how to use AI for content creation. The process involves determining your strengths, analyzing the structure and style of high-performing content, audience segmentation, staying updated on trends, planning your posting calendar, and performance tracking.

Determining Your Strengths

• Determine your strengths to improve your decision-making process.

• Analyze the structure, tone, and style of high-performing content.

• Make a list of best practices that you can incorporate into your content creation process.

• Use AI to direct AI to create content in your own style.

Audience Segmentation

• Understand your audience segments to tailor your posting schedule.

• Have a complete understanding of who your audience is.

• Use tools like Trend Hunter or Next Atlas to stay updated on industry trends.

Planning Your Posting Calendar

• Identify key pillars of content that you want to use.

• Leverage AI to determine types of content that you can use for a balanced mix.

• Specify needs in prompt and mention factors like time zones and peak activity for a fit-for-purpose calendar.

Performance Tracking

• Monitor how your content performs using metrics like engagement rates and click-through rates.

• Refine your content and posting strategy based on insights from performance tracking.

Using AI to Improve Your Content Strategy

In this video, the speaker discusses how to use AI to improve your content strategy. They provide tips on how to get the most out of AI tools and how to stay on top of the latest trends.

Tips for Using AI Tools

• Provide clear and specific instructions when using AI tools.

• Tweak your commands and prompts to improve generated content.

• Add a personal touch to improve content and make it specific to your needs.

• Provide feedback on results with AI tools so they can learn from experience.

Staying on Top of Trends with AI

• Use chat GBT or other AI tools like Bard to stay up-to-date with trends.

• The more people use an AI tool, the more accurate it becomes over time.

Understanding Content Pillars

• A good social media strategy should have a balanced mix of different types of content, known as "content pillars."

• Content pillars help keep audiences engaged by avoiding repetitive content.

Tweaking Prompts for Better Results

• Format information in stages: first draft is just about getting information down, then rephrase into a semi-formal tone that's friendly but not too professional or informal.

About SocialBee

• SocialBee is a company that provides marketing services for social media.

• Special offer: 50% off for three months on any plan with discount code "socialbee50x3".

SocialB Overview

In this section, the speaker provides an overview of SocialB and its services.

SocialB as a Tool and Half Agency

• SocialB is a tool that helps schedule content for social media and digital marketing.

• It also acts as a half agency where users can add services on top of the tool to get help with specific areas of their social media or digital marketing.

• Users can add a social media specialist service on top of their platform plan if they are overbooked and do not have the capacity to work on their social media.

Resources Available

• SocialB has elaborate webinars available on their YouTube channel that provide in-depth information about using SocialB.

• Users can book a call with SocialB for a complete walkthrough if needed.

Conclusion

In this section, the speaker concludes the webinar and thanks everyone for attending.

Thank You Message

• The speaker thanks everyone who joined the webinar, whether live or watching a recording.

• Attendees will receive a recording of the webinar.

• The speaker thanks Kimber at Smartsites, Chris from ClickUp, and Chris from Aweber for joining her in the session.

• The speaker believes it was an insightful session that provided attendees with much to digest.