Delhi DI 10 Rachna Dwivedi Dettol Icy cool user 03 09 2026,video

Introduction to Consumer Research

Overview of Ayush's Role

• Ayush introduces himself as part of a research company focused on understanding consumer preferences and product usage.

• Emphasizes that there are no right or wrong answers in consumer feedback; the focus is on personal opinions and feelings.

Personal Background

• Ayush shares details about his family, mentioning he has four members including his husband and two children.

• He describes his daily routine, which includes getting up early for family responsibilities like preparing breakfast and lunch.

Daily Life Insights

Family Interactions

• Discusses spending time with friends and managing household duties while caring for his daughter.

• Mentions evening walks with friends after completing daily chores.

Product Usage Discussion

• Begins discussing various products used at home, such as shower gels, face washes, and specific brands like L'Oreal shampoo.

Social Media Engagement

Platforms Used

• Lists social media platforms he uses: Instagram, YouTube, WhatsApp, Snapchat; highlights their importance in sharing moments with family and friends.

Purpose of Use

• Explains how Instagram serves as an update platform for friends and family activities compared to Facebook.

Content Consumption Habits

YouTube Preferences

• Describes watching cooking videos on YouTube along with comparison videos related to household items.

Brand Awareness

• Mentions familiarity with brands like Synthol from advertisements; reflects on past experiences using these products during childhood.

Soap Selection Criteria

Reasons for Choosing Products

• Shares that he chose Dettol soap due to its antibacterial properties (99% germ kill), emphasizing safety in all seasons.

Sensory Experience

• Discusses the refreshing sensation provided by the soap when used in warm water.

Product Satisfaction

Overall Impressions

• Expresses satisfaction with Dettol soap’s effectiveness against germs while also appreciating its pleasant color and fragrance.

Frequency of Use

• Indicates that he uses the soap twice daily due to its effectiveness in maintaining hygiene for himself and his children.

Family Preferences

Trust in Brands

• Highlights trust built over time with certain brands based on consistent quality; mentions how this influences purchasing decisions within the family.

Cooling Sensation Products

Preference for Dermicool

• Discusses liking Dermicool powder for its long-lasting cooling effect during hot weather conditions.

Conclusion on Product Choices

• Concludes by reiterating the importance of product effectiveness based on personal experience and brand reputation.

Weather and Shopping Insights

Discussion on Weather Variability

• The speaker emphasizes the unpredictability of weather, mentioning that it can change drastically from day to day, affecting plans and moods.

• They note that different types of weather evoke different feelings, suggesting a connection between mood and atmospheric conditions.

• A specific mention is made about the transition in weather patterns as seasons change, particularly highlighting March as a turning point for warmer days.

• The speaker reflects on personal experiences with seasonal changes, indicating that October tends to be hotter than expected.

• There’s a discussion about shopping habits influenced by weather conditions, particularly regarding grocery shopping.

Grocery Shopping Experiences

• The speaker shares their approach to online shopping, emphasizing the importance of reading reviews before making purchases.

• They discuss product effectiveness, specifically mentioning a cold sensation associated with certain products they use during warm weather.

• Packaging aesthetics are highlighted; the blue color of a product is likened to an icy pool which adds appeal.

• Pricing strategies are discussed; they compare prices between hypermarkets and online platforms for better deals on groceries.

• The speaker expresses concerns over product sizes and pricing dynamics when purchasing larger quantities.

Product Effectiveness and Sensation

• An observation is made about how excessive water usage can lead to dryness when using certain soaps or products.

• They describe the cooling sensation provided by specific products after application, comparing it to refreshing feelings experienced in hot environments.

• The gradual increase in cooling effect is noted as one applies soap or similar products during bathing routines.

• A distinction is made between mild versus strong cooling sensations based on how much water is used during application.

• The duration of cooling effects from various soaps is discussed, noting differences in longevity among brands.

Fragrance Preferences and Germ Protection

• Two soap brands are compared based on their effectiveness against germs while providing lasting freshness.

• There's an emphasis on trying out products before forming opinions about their effectiveness; practical experience matters more than assumptions.

• The importance of fragrance in soaps is debated; preferences lean towards mild scents rather than overpowering ones.

• Menthol's presence in fragrances contributes to a fresh feeling but should not be too strong or overwhelming.

• Discussions around gender-neutral fragrances suggest that effective cleaning products should appeal broadly without being overly feminine or masculine.

Importance of Germ Protection

• The necessity for germ protection in soaps has become increasingly important post-COVID; cleanliness habits have evolved significantly.

• Suggestions for enhancing soap fragrances include adding floral notes while maintaining mildness for broader appeal.

• Emphasis on ensuring all household cleaning products provide adequate germ protection due to increased awareness of hygiene standards.

• Concerns regarding pollution and bacteria exposure highlight the need for effective cleaning solutions at home.

• Regular handwashing practices are reinforced as essential habits developed through awareness of germs and cleanliness needs.

Discussion on Product Ranking

Germ Protection, Cooling, and Fragrance

• The ranking of products is based on three criteria: germ protection, cooling effect, and fragrance. The first rank indicates the most used product.

• Germ protection is emphasized as a crucial factor, with cooling being secondary. There are uncertainties regarding the effectiveness during warm conditions.

• The discussion includes various users of the Datol IC school product and highlights that it can be used by everyone. Germ protection remains a priority over cooling.

Product Features and Advertising

Dermy Cool Product Insights

• A mention of the Dermy Cool product suggests it has both powder and liquid forms designed for cooling effects in warm weather.

• An advertisement for Dermy Cool is discussed; its cold sensation is memorable to users due to its unique branding.

User Experience with Products

Benefits in Warm Conditions

• Users express their experiences with ice-cooled soap during heat, noting its refreshing qualities despite high temperatures.

• There’s a comparison between different products regarding their effectiveness in providing a cooling sensation.

Brand Trust and Effectiveness

Comparison Between Brands

• Users discuss their trust levels in different brands like Dermy Cool versus Dettol, emphasizing personal experiences rather than brand reputation alone.

• Feedback from users indicates that while they trust certain brands for germ protection, they also appreciate the cooling effects offered by others.

Overall Ratings and Recommendations

Final Thoughts on Product Efficacy

• Participants rate products on a scale from 1 to 5 based on their experiences with effectiveness against heat and germ protection.

• Users express willingness to continue using effective products that provide long-lasting cooling sensations.