7 STORYBRAND Website Examples (from a former StoryBrand Guide)
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This section explores what a solid guide section looks like, using Dr. Joe as an example.
Dr. Joe's Website
- Dr. Joe Simon is introduced as a physical therapy practitioner, investor, and mentor.
- He empathizes with people who want to start their own practice and struggled to make it work.
- Dr. Joe highlights his experience of making nine businesses profitable and generating $10 million in revenue annually.
Guide Section for Companies
- The guide section for companies should focus on empathy and authority.
- An example is given of a company called "Ready to Help" that emphasizes being drug-free.
Creating a Storybrand Plan
- A Storybrand plan should include step-by-step instructions.
- Including numbers in the steps helps the brain recognize patterns and releases dopamine.
- It is important to always include step one, step two, step three in the plan.
Action Steps and Onboarding
- The first step in the plan should be the action you want people to take.
- Onboarding can be identified as the hardest part of the process.
- Summarizing all the steps or focusing on key steps can be effective.
Success and Conclusion
- The final step of a plan should highlight what success looks like after completing all the steps.
- The order of presenting the guide (character) and product may vary depending on the context.
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This section continues discussing creating a Storybrand plan with examples from different sources.
Different Approaches to Plans
- There are different ways to create a plan within the Storybrand framework.
Examples from Other Sources
- Examples are given from other sources that demonstrate effective use of plans within their messaging strategies.
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This section explores the importance of making the first step of a plan clear and actionable.
Importance of the First Step
- The first step in a plan should be simple and easy to understand.
- It sets the tone for the rest of the process and helps users overcome any initial resistance.
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This section discusses defining success within a Storybrand plan.
Defining Success
- It is important to clearly define what success looks like after completing all the steps in a plan.
- This helps customers envision their desired outcome and motivates them to take action.
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This section concludes by discussing the order of presenting the guide (character) and product within a Storybrand framework.
Order of Presentation
- The guide (character) should typically be presented before introducing the product or service.
- However, there may be cases where presenting the product first can also be effective.
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The speaker discusses the importance of having a clear call to action and explains how it relates to the story brand framework.
Understanding the Call to Action
- A clear call to action is essential for guiding customers on what they need to do.
- In the story brand framework, there are specific sections that help define the call to action.
- The character's wants are established at the beginning of the story, while success is achieved at the end.
- Implementing these principles helps customers understand and connect with your brand.
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The speaker elaborates on the result section in the story brand framework and its connection to customer desires.
Result Section and Customer Desires
- The result section clearly communicates what customers should do.
- It is important to find out if customers have achieved what they wanted by the end of their journey.
- Success in this context reinforces customer desires and helps them see how your company can help them win.
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The speaker explains how applying storytelling principles can enhance customer understanding and engagement.
Applying Storytelling Principles
- By using a storytelling framework, you can effectively communicate with your customers.
- Customers connect with brands that address their wants and needs through storytelling.
- Success in this context serves as a reminder of what customers want, reinforcing their desires.
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The speaker emphasizes that success in business comes from helping customers achieve their goals.
Helping Customers Succeed
- When you help customers achieve what they want, they are more likely to buy from you again.
- Your company grows when you focus on making your customers successful.
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This section discusses the importance of the first section of a website, which should focus on what the customer wants. It highlights three key elements: clearly stating what you do, explaining how it makes their life better, and providing a clear call to action.
First Section: What Your Customer Wants
- The first section of a website should address what the customer wants.
- Three key elements to consider in this section are:
- Clearly stating what you do.
- Explaining how it makes their life better.
- Providing a clear call to action.
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This section examines how Colorado Mobile Drug Testing handles the problem section of their website. It emphasizes the importance of clearly displaying the problem they solve and providing examples that highlight the negative impact of drugs and alcohol on companies.
Problem Section: Colorado Mobile Drug Testing
- Colorado Mobile Drug Testing effectively displays the problem they solve on their website.
- Examples of how drugs and alcohol hurt companies are provided:
- Decreased productivity.
- Poor company image.
- Increased risk of injury and workplace lawsuits.
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This section showcases Dr. Joe Simon as an example of a solid guide section on his website. It explains how he establishes empathy and authority by sharing his own experience in starting and running successful physical therapy practices.
Guide Section: Dr. Joe Simon
- Dr. Joe Simon's website effectively establishes empathy and authority through his guide section.
- He shares his personal journey in starting his own practice and struggling initially, creating empathy with those facing similar challenges.
- He highlights his expertise by mentioning that he has made nine businesses profitable and generates $10 million in revenue annually.
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This section discusses the guide section for companies, using Colorado Mobile Drug Testing as an example. It demonstrates how a company can effectively communicate authority and expertise without focusing on an individual.
Guide Section: Colorado Mobile Drug Testing (Company Example)
- Colorado Mobile Drug Testing's guide section effectively communicates authority as a company.
- They emphasize their readiness to help clients become drug-free.
- The focus is on the company's expertise and services rather than an individual.
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This section introduces the concept of providing a plan in the website's structure. Zoe Facility Services is used as an example to illustrate this section.
Plan Section: Zoe Facility Services
- Zoe Facility Services will be examined as an example of providing a plan in the website structure.
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This section discusses the importance of prioritizing tasks and the negative consequences of not doing so.
Importance of Prioritization
- Prioritizing tasks releases dopamine.
- Not prioritizing leads to wasted time and inefficiency.
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This section highlights the negative outcomes that can occur if a lack of prioritization continues.
Negative Consequences
- Wasted time and effort.
- Coaxing positive results becomes difficult.
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This section emphasizes the positive results that can be achieved by prioritizing tasks.
Positive Results
- Improved pet health, including skin, coat, digestion, and excitement.
- Easier weight management and healthy urinary tract.
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This section contrasts the negative consequences with the positive results of prioritization.
Negative vs. Positive Results
- Negatives: Watching pets suffer due to neglecting their health needs.
- Positives: Promoting pet health through proper care and attention.
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This section further elaborates on the positive outcomes of prioritizing pet health.
Positive Results Continued
- Healthy skin and coat.
- Better digestion.
- Increased excitement during mealtime.
- Easy weight management.
- Maintaining a healthy urinary tract.
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This section introduces Business Made Simple University as another example of effective storytelling in marketing.
Story Brand's Approach
- Similar structure to Learner to Make a Product with failure, success, and call-to-action sections.
- Highlights the benefits of learning basics in leadership messaging, marketing, and emotional intelligence.
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This section continues discussing Business Made Simple University and its approach to storytelling.
Business Made Simple University
- Focuses on teaching the basics for business success.
- Offers a clear call-to-action for accessing the university's subscription.
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This section emphasizes the need for practical and effective online courses, contrasting them with bloated and ineffective alternatives.
Flooded Market of Online Courses
- Many self-help online courses lack practicality.
- Some platforms prioritize personality-driven hype over valuable content.
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This section highlights the failure of certain online courses that offer irrelevant or unnecessary skills.
Failure of Irrelevant Courses
- Example: Learning to play the banjo instead of focusing on business essentials.
- Frustration arises when courses don't address specific needs.
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This section introduces Business Made Simple University as a solution for learning essential business skills.
Success with Business Made Simple University
- Emphasizes teaching leadership messaging, marketing, and emotional intelligence basics.
- Enables businesses to thrive and grow through practical knowledge.
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This section presents the call-to-action or offer section of Story Brand's website, promoting Business Made Simple University.
Call-to-Action Section
- Highlights what is included in the university subscription.
- Encourages viewers to take action by accessing the program.
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This section concludes by summarizing how Story Brand effectively uses storytelling to connect with customers and drive business growth.
Connecting Through Storytelling
- When customers understand how a company helps them win, they are more likely to engage and make purchases.
- Implementing a storytelling framework can lead to increased customer connection and business growth.
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