Turning ChatGPT Into An SEO Research MACHINE (RIP SURFER SEO)

Introduction and Purpose of the Video

The speaker introduces the video and explains that they will be sharing an SOP (Standard Operating Procedure) for creating high-quality content using Chat GPT. They also mention that Chat GPT can now be used as a mini keyword research tool.

Using Chat GPT for Content Creation and Keyword Research

• The new version of Chat GPT, called Chat GPT Plus UI, allows users to check the search engine result page (SERP) for useful information related to ranking.

• It analyzes the top five competitors' strategies for a given keyword and provides insights to use in creating articles.

• The script is specifically designed for Shopify websites but can be modified for other platforms like WordPress or Commerce websites.

• Users need to input their URLs into the script to generate product images, titles, and URLs.

• This video focuses on both competitor research and content creation using Chat GPT.

Competitor Research and Article Outline

The speaker demonstrates how Chat GPT creates a table with information about websites ranking on the first page of Google or Bing. They explain that this table includes word count, topics discussed by competitors, and suggested blog post titles. Additionally, they mention the option to create a comparison table using product information.

Creating Competitor Research Table

• After completing competitor research, users can request the generation of a competitor research table by providing the prompt "give me the competitor research table."

• The generated table includes details about each website's word count, topics covered, and suggested blog post title.

Creating Comparison Table (Optional)

• Users have the option to create a comparison table based on product information obtained from competitor research.

• By requesting "create a comparison table for these products," users can include as much information as possible, such as product images and clickable links.

• This feature is specifically useful for e-commerce websites.

Article Outline and Custom Instructions

The speaker explains how Chat GPT can generate an article outline using the SEO information gathered from competitor research. They also mention the inclusion of internal links and provide custom instructions to enhance the output.

Generating Article Outline

• Users can feed Chat GPT with internal links and other relevant information to create a well-structured article outline.

• The previously obtained SEO information, product details, and brand information are utilized in this process.

Custom Instructions

• The speaker advises users to include custom instructions at the beginning of their SOP to guide Chat GPT's behavior.

• These instructions reinforce what Chat GPT should do and enhance its performance when using the front end of the Chat GPT UI.

Writing Content for Collections (Shopify)

The speaker demonstrates how to write content for collections on Shopify websites using Chat GPT. They explain that users can easily obtain their collections by using a Chrome extension called "Sitemap to Clipboard."

Writing Content for Collections

• Users need to copy the entire prompt provided in the video, make necessary changes according to their requirements (e.g., writing content for specific target audience), and paste it into Chat GPT.

• By following these steps, users can generate content tailored specifically for their collections on Shopify websites.

Timestamps may not be available for every bullet point due to limitations in associating them with specific parts of the transcript.

Writing the First Part of the Article

In this section, the speaker discusses the process of writing the first part of an article and provides tips for optimizing it for Google ranking.

Preparing the Article

• Start by writing only the first part of the outlined article.

• Use a basic prompt that has been used successfully in the past.

• Modify and change the prompt to make it more effective for ranking on Google.

Creating a Comparison Table

• Copy an existing piece of content and paste it into markdown to html.com.

• Obtain a raw HTML version of a comparison table, which will be used later for transferring to Shopify.

• Make necessary changes in the prompt, such as providing information about your business and changing certain elements like website links and keywords.

Formatting and Finalizing

• Ensure that all required changes have been made in the article.

• Use appropriate heading tags (h3 or h4) for different sections.

• Remove unnecessary elements like disclaimers if they are not relevant.

• Place the comparison table in a suitable location within the article.

Completing and Publishing the Article

This section focuses on finalizing and publishing the completed article, including checking word count, transferring to Shopify, adding images, and creating a featured image.

Checking Word Count

• Open docs.new to check how many words are in the completed article.

• Note down word count for reference.

Transferring to Shopify

• Copy raw HTML from markdown to html.com.

• Create a new blog post on Shopify using show HTML option.

• Paste raw HTML into editor field after selecting show editor option.

Adding Title and Featured Image

• Use title generated by Chad GPT or modify it as desired.

• Add an appropriate featured image related to the article.

• Check formatting and make any necessary adjustments.

Reviewing the Published Article

• Verify that the table and images are displayed correctly.

• Ensure that all formatting errors, if any, are fixed.

• Observe the final result of the published article.

The transcript does not provide information on rankings or monitoring.