The Exact Pitch Deck I've Used To Raise Millions From Investors (#436)

Master Class on Pitch Decks

In this video, Sean shares his expertise on pitching and provides a template for creating pitch decks. He emphasizes the importance of having a clear one-liner that explains what your business does and highlights the need to establish credibility early in the pitch.

Creating a Title Slide

• The title slide should include a clear one-liner that explains what your business does.

• Add a subtitle that includes the outcome and special sauce of your business.

• Use an example from Suni, who helps people fix their insomnia with skills instead of pills.

Establishing Credibility

• Investors want to know if you have something they want or if you are worth listening to.

• If you have accomplishments, use them to establish credibility early in the pitch.

• Use an example from Suni's co-founder, Matthew Walker, who wrote "Why We Sleep," which is a New York Times bestseller with over X million copies sold.

Presenting Your Business Model

• Explain how your business works and how it generates revenue.

• Use an example from Suni's subscription-based model for their app that helps people fix their insomnia.

Highlighting Your Market Opportunity

• Investors want to know if there is a large enough market for your product or service.

• Use data and statistics to show the size of your market opportunity.

• Use an example from Suni's research on the number of people suffering from insomnia in the US.

Explaining Your Competitive Advantage

• Explain why your product or service is better than competitors'.

• Use an example from Suni's unique approach to fixing insomnia with skills instead of pills.

Sharing Your Team's Expertise

• Investors want to know if your team has the necessary expertise to execute on your plan.

• Highlight each team member's relevant experience and qualifications.

• Use an example from Suni's AI research scientist who was responsible for a $500 million+ project.

Conclusion

• Use the pitch deck template provided to create a clear and concise pitch.

• Establish credibility early in the pitch by highlighting accomplishments.

• Use data and statistics to show the size of your market opportunity.

• Explain why your product or service is better than competitors'.

• Highlight each team member's relevant experience and qualifications.

Introduction

In this section, the speaker discusses the importance of creating a compelling storyline for a presentation.

Creating a Compelling Storyline

• A recognizable image or headline should be used to grab attention.

• The storyline should be compelling and hook the audience.

• The problem that most customers face should be highlighted with either data or personal stories.

Identifying the Problem

In this section, the speaker explains how to identify and present the problem that your product solves.

Presenting the Problem

• Most customers have a specific problem that needs solving.

• Use data or personal stories to highlight the extent of the problem.

• Explain how current solutions are inadequate.

Presenting Your Solution

In this section, the speaker explains how to present your solution in an effective manner.

Introducing Your Solution

• Use an attention-grabbing headline to introduce your solution.

• Include an image of your product.

• Reinforce why your solution is better than current options.

Stating Your Dream

In this section, the speaker explains how to state your dream for your company's future growth.

Stating Your Dream

• Explain what you hope to achieve with your company in terms of growth and impact.

• Highlight any successful companies in similar industries as examples.

Why Use Headspace and Calm?

In this section, the speaker explains why they use Headspace and Calm.

Anchoring to Something Familiar

• Using Headspace and Calm anchors into something people understand.

• Building an Esports app that is like Little League Baseball for Fortnite makes it sound bigger.

• More people play Fortnite than baseball, making it a bigger business.

Clinical Results with Habit-Based App Therapy

In this section, the speaker discusses how habit-based app therapy can provide clinically verified results.

Recognizing the Problem

• People with illnesses are tired of taking pills for every problem.

• Habit-based app therapy can provide clinically verified results.

The Big Vision

• The problem recognized is significant.

• Y is much bigger than X (50 times bigger).

• Many people have this problem.

Evidence That It's Working

In this section, the speaker talks about providing evidence that their product works.

Impressive Chart

• As an investor, they want to know if it will work.

• The easiest way to answer that question is by showing an impressive chart.

• A hero chart shows how well the product is working or going to work.

Pitching a Good Business

• No pitch can fix a terrible business; you should be pitching a good business.

• Show evidence that your product works or will work.

Highlighting Your Differentiator

In this section, the speaker highlights how their approach differs from others in their industry.

Core Differentiator

• Explain your differentiator by highlighting what others do versus what you do differently.

• Don't just explain features; highlight core differences in approach.

Product Strategy, Business Model, or Growth Strategy

• Highlight your product strategy, business model, or growth strategy.

• Show how you are different from others in the industry.

Zooming Out

In this section, the speaker talks about instilling confidence by showing that their product is part of a bigger trend.

Part of a Bigger Trend

• Instill confidence by showing that your product is part of a bigger trend.

• Show how your product fits into a larger movement.

• Use examples like Peloton to show how other companies have done this successfully.

Why Now?

This section discusses why an idea would work today but not three, five, or ten years ago.

Regulatory Inflection Point

• Five years ago, regulation did not allow for digital therapy with licensed doctors.

• Due to COVID-19, the world has experienced telemedicine and is now more comfortable with it.

Credibility and Expertise

• Reinforce credibility and expertise to make a persuasive case.

Unit Economics

• Show that you have thought through the unit economics of your business.

• For example, show how much it costs to produce a product or service and what the net profit is at the end of it.

• Show how long it takes to break even on acquiring users.

Milestones

• Explain what milestones will be hit if given money.

• For example, acquire 5,000 paying customers by allowing people in from the waitlist, hiring three more coaches, and rolling out a company plan that lets corporations buy this for their employees.

Pot Sweetener

• End with good news such as securing a partnership with NIH who will give $500k in this round without dilution.

How to Get a Pitch Deck

In this section, Sean Puri provides information on how to get a pitch deck.

Getting the Pitch Deck

• To get the pitch deck, go to seanpuri.com/deck and download it.

• The pitch deck is battle-tested, but you need good content to put inside it.

• If your business is not very good, focus on making it better before worrying about the pitch deck.

Conclusion

In this section, Sean Puri concludes his master class and encourages viewers to try out the pitch deck.

Final Thoughts

• If you liked the master class, let Sean know. He has more of these classes available.

• Try out the pitch deck and let Sean know how it goes.