How to Use Social Media to Turn Dreams Into Reality | Tea With GaryVee

Introduction

In this section, the speaker introduces himself and explains that he is ready to answer questions from his community. He also mentions that he has people in the queue with questions from that platform.

Speaker Introduction

• The speaker introduces himself and welcomes people to ask him questions.

• He mentions that he put out a text on his community platform and has people in the queue with questions.

• The URL for the live stream is available on his profile.

Keeping Clients Calm

In this section, the speaker answers a question about how he keeps clients calm during uncertain times.

How to Keep Clients Calm

• Communication is key to keeping clients calm.

• Reminding clients that money isn't everything can help alleviate their fears.

• Building strong relationships with clients can help them feel more secure.

• Focusing on worst-case scenarios can help put things into perspective.

Coping Strategies for Small Business Owners

In this section, the speaker talks to a small business owner about coping strategies during difficult times.

Coping Strategies for Small Business Owners

• It's important to be practical and realistic during difficult times.

• Ask yourself what you can do to adapt your business model or cut expenses.

• Focus on quality of life or quality of family rather than just money.

• Be prepared to make tough decisions if necessary, such as letting employees go or finding another job yourself.

Dealing with Negativity

In this section, the speaker discusses how to deal with negativity during uncertain times.

Dealing with Negativity

• It's important not to dismiss negative news or social media entirely but also not let it consume you.

• Practicality is required when dealing with difficult situations like the current pandemic.

• It's important to ask yourself what you can do to adapt and move forward rather than just focusing on the negative.

Lessons on Money Management

In this section, Gary Vaynerchuk talks about the importance of over-communicating and keeping finances in check. He emphasizes that people should not overvalue money and should save for a rainy day.

Managing Finances

• Over-communicate to avoid misunderstandings.

• Do not overvalue money; it is good if you do not.

• People are not entitled to anything; consequences of poor financial decisions are necessary.

• Saving a little is always good.

Finding Clarity in Life

In this section, Gary Vaynerchuk advises Arly on how to find clarity in life. He asks him who carries the most volume in his head besides himself and encourages him to focus on what he likes.

Finding Clarity

• Moving home to help parents is admirable.

• It's important to remember that helping parents will never be regretted.

• Arly wants to focus more on himself now that he has helped his parents.

• Arly has been free to make up his own mind regarding his future career path.

• Gary asks Arly what he likes.

Introduction

In this section, Gary Vaynerchuk talks about his first book "Crush It" and how he believed that the internet was going to be big. He also discusses how people can become influencers through vlogging or blogging.

The Internet is About to Be Big

• Gary wrote a book called "Crush It" where he laid out his belief that the internet was going to be big.

• He thought that people could become influencers through vlogging or blogging.

Finding Your Passion

In this section, Gary talks about finding your passion and doing what you love. He uses his own interest in collecting sports cards as an example.

Doing What You Love

• Gary likes collecting sports cards because it's something he enjoys.

• The things that someone loves doing are often the things they will do best.

• Gary comes up with a business idea for a one-week ski school for people who want to learn how to ski or improve their skills.

Helping Others

In this section, Gary talks about the importance of helping others and how it can lead to success. He also discusses his ability to come up with ideas quickly.

Helping Others Leads to Success

• Gary suggests starting a business around fear where people can come together and help each other overcome their fears.

• His ability to come up with ideas quickly has helped him in his career.

• Making videos on Instagram and YouTube can be successful if you talk about things you enjoy and are passionate about.

Overcoming Debt

In this section, Gary talks about overcoming debt and starting a business. He suggests asking people for small amounts of money to raise capital.

Overcoming Debt

• Gary suggests that if you have to spend years paying off debt, it's worth it if it means being able to pursue your passion.

• Asking people for small amounts of money can help raise capital for a business.

• Gary started over at 34 and built his life from scratch.

Cold Calling Sales Leaders

In this section, the speaker discusses whether cold calling sales leaders during the current time is a good idea.

Is Cold Calling Sales Leaders a Good Idea?

• The speaker believes that customizable cold emails, LinkedIn messages, and calls are effective ways to reach out to sales leaders.

• However, the success rate of these methods is low because people often fail to make their message contextual to the person they are reaching out to.

• The speaker advises doing research on the person you plan to contact and making your message personalized and relevant to them.

• The speaker encourages taking action instead of dwelling on being laid off.

Teaching Kids Gratitude

In this section, the speaker discusses how parents can teach their kids gratitude in a world where instant gratification is prevalent.

Instilling Gratitude in Kids

• The speaker suggests that instilling gratitude in kids comes from de-valuing things other than health and happiness.

• Parents should celebrate time spent together with their children by having dinners together, talking, hugging, etc.

• Parents need to be patient about seeing results as instilling gratitude takes time and effort.

Parenting and Self-Awareness

In this section, the speakers discuss parenting and self-awareness. They talk about how parents should not expect instant results from their children and how consistent deposit of the right perspective will show in their twenties and thirties. The speakers also discuss how putting too many expectations on oneself can lead to disappointment.

Parenting Expectations

• Most parents are looking for instant results from kids, but kids are not those kinds of animals.

• Trying to discipline your own kid is frustrating because it's like trying to discipline yourself.

• Parents should focus on what they believe is best for their child instead of worrying about other parents' opinions.

Self-Awareness

• Putting too many expectations on oneself can lead to disappointment.

• Nothing you ever thought was going to work with your child is what happens. Expectations change when a child comes into the world.

• Your life has just started, and there is still time to make things happen even if you're in your 40s, 50s, or beyond.

Pursuing Passions Later in Life

In this section, the speakers talk about pursuing passions later in life. They mention examples of successful people who started their true calling later in life.

Pursuing Passions Later in Life

• Many people start thinking about their future at a young age but don't realize that they have more time than they think.

• Examples of successful people who started their true calling later in life include Colonel Sanders, Darryl Corn, and the creator of Grey Goose.

• The speakers discuss their own experiences pursuing their passions later in life.

Ant Farm Competition on TikTok

In this section, the speakers talk about starting an ant farm competition on TikTok and gaining a large following in a short amount of time.

Starting an Ant Farm Competition on TikTok

• The speaker started an ant farm competition on TikTok at the age of 37.

• The competition gained 70k followers in two to three weeks.

Starting a TikTok Ant Farm Channel

In this section, the speaker talks about how he started his TikTok channel and how it helped him overcome his fear of being on camera. He also discusses how he came up with the idea of creating an ant farm channel.

Starting a 100 Day Workout Challenge

• The speaker started a 100 day workout challenge after listening to a podcast that pushed him to do so.

• He used the challenge to overcome his fear of looking at the camera.

• He started watching TikTok videos and decided to create an ant farm channel as a side project.

Building an Audience on TikTok

• The speaker's content is long-form, one minute videos, which is different from most other content on TikTok.

• He has been building an audience and finding the TikTok community very authentic.

• Some ant farm companies have reached out to him because they saw increased sales due to his videos.

Overcoming Naysayers

• The speaker has faced naysayers in his circle who question why he spends time on things like the 100 day challenge or creating a business around ants.

• Despite this, he is proud of himself for doing what makes him happy and is finding success with his channel.

Using Social Media for Viral Growth

In this section, Gary Vaynerchuk and a guest discuss the importance of using social media platforms like Twitter and TikTok to achieve viral growth. They also talk about how many videos to post on TikTok.

Leveraging Twitter and TikTok

• According to Gary, Twitter is the best platform for achieving viral growth.

• He also recommends using TikTok, where you can get a good jab.

• The guest shares that he posts three to four videos a day on TikTok by following Gary's timing.

Monetizing Ant Farms

In this section, Gary discusses with his guest how they can monetize ant farms. They explore different options such as selling kits or building a referral business.

Monetization Strategies

• Gary asks his guest how he would want to monetize his ant farm business if everything went perfectly.

• He suggests different strategies such as selling $90 kits or building a referral business.

• The guest shares that he is passionate about performing at kids' parties and mentions some characters who have built viable businesses doing so.

Building Brand Awareness

In this section, Gary emphasizes the importance of building brand awareness through various channels such as press coverage and YouTube search results.

Importance of Brand Awareness

• Gary explains that while social media platforms are important for achieving viral growth, other channels such as press coverage on CNN or YouTube search results can lead to brand awareness.

• He suggests that the biggest thing they need to figure out is how to turn the ant farm business into something that can be done full-time.

Selling Ant Farms

In this section, Gary and his guest discuss different ways to sell ant farms, including affiliate sales deals and building their own videos.

Selling Strategies

• Gary suggests that his guest should make LinkedIn-only videos and sell unlimited amounts of ant farms to HR executives.

• The guest shares that he has already struck a small affiliate sales deal and is considering making more videos.

LinkedIn Videos for Growth

In this section, Gary Vaynerchuk and a guest discuss the benefits of creating LinkedIn videos to grow one's personal brand or business.

Creating Transparent LinkedIn Videos

• Gary suggests being transparent with the audience when creating 20 to 50 LinkedIn videos.

• The videos should be tailored for HR executives and stay-at-home business people.

• The COVID-19 pandemic is seen as an opportunity to try new things and create content that may have been put off in the past.

Starting Out on LinkedIn

• One guest shares that he recently started making ERP tips videos on LinkedIn using a light kit.

• He has only just started but has already seen some traction.

• Gary encourages him to keep going and suggests sending an email with "ant farm" in the subject line so he can follow up.

Getting Over Being On Camera

• Gary tells the guest that he thinks he is good at being on camera after watching him interact during their conversation.

• The guest asks if Gary has watched any of his videos, which makes them both laugh.

• Overall, Gary encourages the guest to continue having fun with his content.

Growing a YouTube Channel

In this section, a woman asks for advice on how to grow her exotic animal hobby YouTube channel.

Slow Growth and Social Media Strategy

• The woman explains that she and her husband have been growing their channel slowly over seven years, reaching 50k subscribers through consistent high-quality content creation.

• They have also been active on social media platforms like Facebook, Instagram, and TikTok (since December).

• A viral video helped them double their subscriber count from 20k to 40k in four months.

Advice for Continued Growth

• Gary notes that the viral video may have stopped growing, but overall, they have had more growth in the last year.

• He suggests continuing to create high-quality content and engaging with their audience on social media.

• Additionally, he recommends collaborating with other creators in their niche and potentially exploring paid advertising.

Monetizing a YouTube Channel

In this section, the speaker discusses their goals for monetizing their YouTube channel and growing their business.

Goals for Monetization

• The speaker's primary goal is to grow their business of breeding and selling exotic animals, primarily reptiles and invertebrates.

• They also hope to use their YouTube channel to educate viewers about these animals.

• The speaker mentions that they have started an OnlyFans account which has been successful in bringing in revenue.

• However, the speaker notes that they are still working full-time jobs and hope to eventually transition into running the business full-time.

Strategies for Growth

• The speaker admits to spending only 20 hours on learning about titling and thumbnails for their videos on YouTube.

• The interviewer suggests spending more time on this aspect of content creation as well as running Facebook ads targeted towards potential buyers of their products.

• The interviewer recommends targeting males aged 25 to 42 who may be interested in rock music, tattoos, and other related interests through Facebook and Instagram ads.

Prioritizing Business Goals

In this section, the interviewer asks the speaker about their priorities between growing their fan base subscription business or selling reptiles.

Priorities for Business Growth

• The speaker notes that while they enjoy modeling and dancing as a hobby, selling reptiles is certainly more of an interest for them.

• They express a desire for the business to become successful enough to support themselves without needing additional income from other jobs.

• The interviewer suggests using visually interesting photos of tarantulas and reptiles in Facebook ads targeted towards potential buyers.

Facebook and Twitter Advertising

In this section, Gary Vaynerchuk discusses how to use Facebook and Twitter advertising to make a profit.

Running Ads for Profit

• To make a profit with Facebook ads, you need to find an ad that costs $23 to convert somebody.

• Once you have found the right ad, which may require some research into your target audience, start running it as heavily as possible.

• The key is to spend less on the ad than you make in profit from it.

Quality vs Quantity of Content

In this section, Gary Vaynerchuk talks about the importance of quantity over quality when it comes to content creation.

Quantity is Key

• Quantity is not debatable when it comes to content creation.

• More content means more opportunities for engagement and growth.

• It's a volume game on the internet because of its nature.

Quality is Subjective

• Quality is subjective and often used as an excuse not to create content.

• Production value or image quality does not determine quality; the message and words do.

Building a Brand Name

In this section, Gary Vaynerchuk discusses building a brand name and whether having an exact name across all platforms matters.

Names and Handles are Made

• Having an exact name across all platforms is not necessary.

• Names and handles can be modified with underscores or other variations if needed.

• What matters most is building a strong brand through actions rather than just a name.

Naming Your Business

In this section, Gary Vaynerchuk discusses the importance of having a distinct name for your business and not being too focused on search terms.

Naming Your Business

• A generic name is not recommended as it is not distinct and memorable.

• Having different social media handles or Twitter handles will not cripple your business.

• The execution of the business is more important than the name.

• Gary shares an example of his platform "Winetexts" where they had to add an extra "S" to their social media handles because they couldn't get "winetext".

Trying New Things

In this section, Gary Vaynerchuk talks about trying new things and why he wouldn't participate in a 30-day training program.

Trying New Things

• Gary likes to try new things but doesn't like to put his name behind something he's not passionate about or doesn't control. He wouldn't participate in a 30-day training program with someone else.

Entrepreneurship Takes Grit

In this section, Gary Vaynerchuk discusses entrepreneurship and how it takes grit.

Entrepreneurship Takes Grit

• Starting a business takes grit and anxiety as you're always on and there's no vacation. It's like being a firefighter.

• There's no chill when you have employees to take care of and everything on your shoulders.

Expanding During Contraction

In this section, Gary Vaynerchuk talks about the opportunity to expand during times of contraction and how he plans to take advantage of it.

Blitzing Instead of Prevent Defense

• Gary uses a football analogy to explain his strategy. He says that while most people will go into prevent defense and give up a touchdown, he is going to blitz and create a sack and scoop the football up and score and win.

• He explains that he can go on the offense right now because he has done all the right things for the last decade, leaving him with a secondary that's gonna protect him.

• Gary advises that it's practical to go on the offense during these under days.

Taking Advantage of Opportunities

• Gary believes there is an enormous opportunity in the next 12 weeks despite the perception of contraction in place.

• He mentions looking at China, South Korea, and other places where COVID-19 did not result in mass deaths as reasons to believe there might be prosperity on the other side if one can get through 100 days of pain.

• Gary encourages taking risks instead of living with regret later in life.

Avoiding Regret Later in Life

In this section, Gary Vaynerchuk talks about avoiding regret later in life by taking risks now.

Life is About Alternatives

• Gary says life is about alternatives. If you don't take risks now, you'll be sitting on your porch 39 years from now wondering why you didn't do it.

• He mentions talking to 80-90 year olds who spend all their time talking about the things they didn't do and regretting it.

Taking Risks

• Gary encourages taking risks, even if it means failing and having to start over.

• He advises that while it may not feel good to fail, it's better than living with regret forever.

Observing an 85-Year-Old Man in a Lobby

In this section, Gary Vaynerchuk talks about observing an 85-year-old man sitting in the lobby of a living center and how it made him think about his own future.

Observing the Elderly Man

• Gary observed an 85-year-old man sitting in the lobby of a living center.

• The man's walk to the lobby was his only physical activity for the day.

• Gary reflected on how he didn't want to be like that man when he reached that age.

Taking Risks and Being Accountable

In this section, Gary Vaynerchuk talks to someone named Brad about taking risks and being accountable for one's actions.

Taking Risks

• Brad is hesitant to take risks with his business.

• Gary encourages Brad to put himself in a practical offensive position and take risks.

• Gary advises Brad to hire more people and go for it, even if there is some risk involved.

Being Accountable

• Gary emphasizes the importance of being accountable for one's actions.

• He suggests putting oneself into worst-case scenarios as a way of preparing for potential failures.

Selling Restaurant Point-of-Sale Software

In this section, Brian asks Gary Vaynerchuk about selling restaurant point-of-sale software.

Selling Restaurant Point-of-Sale Software

• Brian sells restaurant point-of-sale software.

• No further insights or key points are discussed in this section.

Innovating for Restaurants in the Post-COVID World

In this section, Gary Vaynerchuk discusses how restaurants can innovate to survive in the post-COVID world.

Building Delivery Infrastructure and Marketing

• Restaurants need to innovate either from a branding standpoint or from an operational standpoint.

• Even when public places open back up, there will be hesitation from some people. It could take 3/4 of a year before things get back to normal.

• Restaurants need to build out significant delivery infrastructure and marketing awareness so that people choose their restaurant over others.

• This includes not only the ability to have DoorDash or Uber Eats but also the capabilities of prepping meals and building up awareness in marketing.

Making Content

• Restaurant owners should make videos of every single dish on their menu, showing how they make it and why they invented it.

• They should also explain every drink they make as well as walk around their restaurant explaining why they picked certain chairs or signs.

• This is the time for small businesses to tell their story through content creation. They should make 50 to 100 videos telling their story, including war stories and hero stories.

Overcoming Fear of Camera

• For introverted owners who are scared of being on camera, they can use an employee who is charismatic or funny.

• Owners may need a second person to bounce off of if they are uncomfortable solo. The key is finding a way that you become comfortable with putting out content and communicating.

Conclusion

In this section, Gary Vaynerchuk emphasizes the importance of putting out content and communicating during these times.

• Small businesses need to put out content and communicate with their audience. They are one viral video away from changing their business.

The Importance of TikTok

In this section, Gary Vaynerchuk emphasizes the importance of TikTok as a huge opportunity for creators to get creative and silly.

TikTok is a Huge Opportunity

• Ticktock is a huge opportunity right now.

• Get creative and get silly.

Innovate or Cry

In this section, Gary Vaynerchuk talks about the importance of innovation and creativity in succeeding 10x. He encourages people to think differently and innovate instead of crying about their situation.

Think Differently

• This is about will it succeed 10 X and that's the way the game is played.

• The creators over the criers.

• You gotta think differently. You've gotta innovate.

Make Content for the Internet

• Make content for the internet.

• Take your iPhone, walk into your restaurant, and make 100 videos.

• Make a video for every single product you sell on your menu.

The Value of Having an Online Presence

In this section, Gary Vaynerchuk talks about how lucky we are to have access to the internet during these times. He encourages restaurant owners to take advantage of their iPhones and create content that showcases their products.

Take Advantage of Your iPhone

• Take advantage of your iPhone.

• Make a video for every product you sell on your menu.

• If you're an owner chef, make a "how you make it" video with social distancing guidelines.

Be Efficient with Overhead Costs

• One way businesses can survive is by not having inefficient overhead.

• A POS system can amortize out the value over two years.

• Make a video titled "Now the Corona's over, It's time to get a fucking POS system."

Providing Value for Free

In this section, Gary Vaynerchuk talks about the importance of providing value for free. He encourages people to make videos that showcase their expertise and provide tips on how to improve their business.

Provide Value for Free

• Bring as much value for free as possible.

• Make a video titled "Why I'm not selling my POS system right now."

• Make videos about the value of POS systems and how they can help businesses become more efficient.

Build Relationships

• Build relationships by giving and helping others.

• Help with Facebook pages, Google My Business pages, and setting up online ordering.

• Be a concierge, confidant, and parent to your clients.

Conclusion

Gary Vaynerchuk emphasizes the importance of innovation, creativity, and providing value for free during these times. He encourages people to take advantage of their iPhones and create content that showcases their products. Additionally, he advises against trying to sell products during these times but instead build relationships by giving and helping others.

Selling Books Directly to Consumers

In this section, Gary Vaynerchuk advises a young writer on how to sell books directly to consumers.

Direct-to-Consumer Sales

• Gary suggests that the writer should print and sell her books directly to consumers.

• He advises her to start by building an audience for her characters before selling the book.

• Gary recommends creating micro writings and building up the profiles of the characters on Instagram or TikTok.

• Even if she can't afford a designer, she can draw stick figures and write 12 sentences about each character.

Social Media Marketing

• Gary suggests teaming up with an illustrator or designer and starting an Instagram account for the characters in her book.

• He also recommends using TikTok, especially if she is targeting young adults.

Creating Content People Care About

In this section, Gary Vaynerchuk advises a content creator on how to get people to care about their content. He suggests building up a narrative and creating characters that people can connect with.

Building Up a Narrative

• Gary advises the content creator to think about how to get people to care about their content.

• He suggests building up a narrative by putting out daily content during the year of writing the book.

• Gary recommends creating characters that people can connect with, even if it means using puppets or stuffed animals.

• He encourages the content creator to be a doer and not rely on others for illustrations or studio space.

Testing Out Your Theory

• Gary recommends taking 30 days to build up content before releasing it.

• He explains that spamming your email list and social media won't generate much action, so it's better to test out your theory first.

Overcoming Childhood Influences

In this section, Misael talks about his upbringing and how his mother's emphasis on having fun has affected him. Gary provides advice on how he can overcome these influences.

Childhood Influences

• Misael discusses his parents' immigration from Mexico and how they raised him and his sister.

• He explains that his mother put an emphasis on having fun all the time, which has created some challenges for him.

Overcoming Childhood Influences

• Gary asks when Misael's father took away his allowance, which happened about a year and a half ago.

• Misael explains that he felt entitled to his allowance and struggled with entitlement in general.

• Gary advises Misael to focus on gratitude and empathy, which can help him overcome his sense of entitlement.

Working for Family Business

In this section, Gary Vaynerchuk advises a young man who is working for his family's electrical company and struggling to balance work with his passion for playing the drums.

Balancing Work and Passion

• The young man feels entitled to more support from his parents since they own the business.

• He started watching Gary's content and realized he wasn't entitled to anything.

• He struggles with balancing work at the family business with his passion for playing the drums.

• He wants to provide for a future family but also wants work-life balance.

Advice from Gary Vaynerchuk

• Gary suggests that the young man has good ingredients, including practicality and respect for his parents.

• Gary emphasizes that 40 hours of work per week is nothing compared to what he did when starting out in business.

• He encourages the young man to pursue his passion while working 40 hours per week at the family business.

• Gary reminds him that he has plenty of time between 18 and 30 years old to put into side hustles like starting a YouTube channel around drumming.

Working Hard and Getting Comfortable with the Uncomfortable

In this section, Gary Vaynerchuk talks to a young man about working hard and getting comfortable with the uncomfortable.

Learning to Get Comfortable with the Uncomfortable

• Learning how to get comfortable with the uncomfortable is essential in life.

• Wander in that zone of discomfort when you feel like giving up.

• People are lucky if they can develop a relationship with being uncomfortable.

• Don't blame your mom for wanting everything to be happy. Learn to get out of entitlement.

• Get those reps. Every time you're unhappy, go into gratitude.

Doing What You Love vs. Eating Shit

• Don't do something you don't love for an 80-year career.

• Eat shit and learn from it. Take a step back when things get tough and think about what your parents did at your age.

Conclusion

• The young man's dad was hustling at his age, installing video game machines in Mexico.

Building a Relationship with Adversity

In this section, Gary Vaynerchuk talks to a young man about the importance of building a relationship with adversity and getting comfortable with eating shit. He encourages the young man to view his summer job as an opportunity to gain strength and learn valuable skills.

The Importance of Adversity

• Almost everybody under 30 in America needs to find a relationship with adversity and getting comfortable with eating shit.

• Gary emphasizes that he works harder, stronger, and smarter now at 44 than he did when he was 28 years old running Wine Library.

• This is about reps and gaining muscles. The young man has the potential to be unstoppable if he puts in the work.

• Gary encourages the young man to go into training for his summer job, viewing it as an opportunity to gain strength and build mental toughness.

Gratitude for Opportunities

• The young man is lucky because he gets to train with his dad. Most people have to do it for a boss they don't know.

• Gary reflects on how grateful he is for the memories of working on ranches with his dad. He encourages the young man to appreciate this time with his father while he still can.

• The young man will learn valuable skills from interacting with grown ass men, customers who are upset, and watching his dad go through adversity.

Taking Advantage of Opportunities

• The young man should be paying his dad because he's getting paid to train how to be a mental assassin for the rest of his life.

• Gary reflects on how he decided to build something for himself instead of going into his family's business. He encourages the young man to take advantage of the opportunities he has and use his free time to start a drumming YouTube channel or work at a drumming company at night.

Memories with Family and Gratitude

In this section, Gary Vaynerchuk talks to Misael about the importance of working with family and having gratitude for their sacrifices.

Working with Family

• Gary emphasizes that it's important to work with family and give back to them.

• Misael shares his own experience of feeling grateful towards his parents but not knowing how to apply it to work.

• Gary encourages Misael to appreciate the opportunity he has to work with his dad and gain valuable experiences.

Gratitude and Perspective

• Gary tells Misael that he has a lot going for him at a young age, including gratitude, perspective, and maturity.

• Misael agrees that he believes he will live a long life.

• Gary predicts that Misael will live until 118 years old because of his positive attitude.

• Gary assures Misael that he will never regret working with his dad for a long period of time.

Paying Back Family

• Gary advises any kid who is grateful towards their parents should go into the family business even if it's a disaster because they'll always be happy they paid back something.

Building a Marketing Agency in Canada

In this section, Robert from Edmonton, Alberta talks about his marketing agency called Bridge Me Media. He asks Gary Vaynerchuk about how businesses can survive during the current landscape.

Surviving During Current Landscape

• Robert asks Gary how businesses can survive during the current landscape where many have lost business.

• No further bullet points.

Overall Summary

In this transcript, Gary Vaynerchuk talks about the importance of working with family and having gratitude for their sacrifices. He encourages Misael to appreciate the opportunity he has to work with his dad and gain valuable experiences. Gary also advises any kid who is grateful towards their parents should go into the family business even if it's a disaster because they'll always be happy they paid back something. In addition, Robert from Edmonton, Alberta talks about his marketing agency called Bridge Me Media and asks Gary how businesses can survive during the current landscape where many have lost business.

Sales and Content Mode

In this section, the speaker advises the listener to focus on sales and content mode. The speaker suggests doing a lot of LinkedIn and Twitter searching, cold outreach, and thinking about companies that are busy.

Key Points:

• Go heavy into sales mode and heavy into content mode.

• Do a lot of LinkedIn and Twitter searching.

• Do a lot of cold outreach.

• Think about companies that are busy.

Importance of Sales for Small Businesses

In this section, the speaker discusses the importance of sales for small businesses. The speaker emphasizes that when you're a small business, you need cash, and losing clients can get ugly real quick.

Key Points:

• Sales is important but not required for small businesses with freelancers because they don't have overhead costs like payroll.

• Losing clients can be detrimental to small businesses.

Execution Over Information

In this section, the speaker emphasizes that execution is more important than information when it comes to selling services. The speaker suggests making 500 videos on YouTube as a search engine query.

Key Points:

• Execution is more important than information when it comes to selling services.

• Make 500 videos on YouTube as a search engine query.

• Don't overthink quality; focus on making content instead.

YouTube as a Search Engine

In this section, the speaker advises using YouTube as a search engine to make videos that will lead potential clients to reach out. The speaker suggests making 500-1000 videos where the title is a search engine query.

Key Points:

• Use YouTube as a search engine to make videos.

• Make 500-1000 videos where the title is a search engine query.

• Make content so that potential clients can stumble upon your video and reach out.

Quality Over Quantity

In this section, the speaker emphasizes that quality is not as important as quantity when it comes to making YouTube videos. The speaker advises not to overthink quality and focus on making content instead.

Key Points:

• Don't overthink quality; focus on making content instead.

• Quantity is more important than quality when it comes to making YouTube videos.

Making Videos for Search Engines

In this section, the speaker advises making videos for search engines rather than for views and ratings. The speaker suggests using titles that are search engine queries so that potential clients can find your video and reach out.

Key Points:

• Make videos for search engines rather than for views and ratings.

• Use titles that are search engine queries so that potential clients can find your video and reach out.

Growing a Brand on Social Media

In this section, the speaker discusses how to grow a brand on social media, specifically for individuals in the music industry who create content for children.

Using TikTok and Facebook

• TikTok is incredibly important for growing a brand. The speaker recommends putting out four TikToks a day.

• Facebook is also important because it reaches moms. Creating a Facebook group that is narrow but has potential clients would be beneficial.

• Becoming the moderator of a Facebook group that focuses on kids' activities could lead to bookings at institutions such as local libraries.

• Live streaming can also be effective since parents are looking for ways to entertain their kids during quarantine.

Interview Request

In this section, the speaker requests an interview with Gary Vaynerchuk.

Interview Request

• The speaker has his own podcast show called 360 Chat with Bobby T and would like to interview Gary Vaynerchuk when he comes to Edmonton.

• Gary agrees to do the interview and asks the speaker to email him at gary@vaynermedia.