German Borderes y Manan  Urdapilleta en Quienes Fuimos y Quienes Somos en La Sucursal del Cielo

German Borderes y Manan Urdapilleta en Quienes Fuimos y Quienes Somos en La Sucursal del Cielo

History of a Pharmacy in Argentina

Origins and Early Development

  • The discussion begins with the introduction of Germán Borderes, who shares insights about the history of a pharmacy located in Córdoba, Argentina.
  • The pharmacy's origins trace back to 1891 when Lucio Fernández established a botica (pharmacy) as part of the School of Health Sciences.
  • Juan Matar transforms this initial establishment into the first official pharmacy, which is recognized as "Farmacia Argentina."
  • The pharmacy utilized unique glass jars for drug preservation, highlighting historical practices in pharmaceutical care during that era.
  • In 1895, Fernández partnered with Vácaro to continue operations; their famous blood-purifying lotion gained popularity among women experiencing menstrual discomfort.

Evolution and Family Legacy

  • The pharmacy changed ownership through family lineage; Germán's great-grandfather Francisco Bordes played a significant role in its development.
  • Over time, the pharmacy expanded significantly and became well-known within the local community for its extensive offerings.
  • After Cardoso's passing in 1939, Germán’s father pursued further studies in pharmacology while maintaining ties to Córdoba.
  • A notable aspect was how young individuals worked at the pharmacy from ages 13 to 16, reflecting labor practices of that period.
  • Germán recounts personal anecdotes about his father's experiences and interactions with various community members throughout their time running the pharmacy.

Community Engagement and Operations

  • Germán shares stories about his father's involvement with local therapy sessions and social activities that fostered community relationships.
  • He reflects on educational experiences where students were encouraged to engage actively rather than passively absorb information during lessons.
  • Discussion includes how family dynamics influenced work ethics within the pharmacy environment over generations.
  • Insights are shared regarding operational changes over time, including advancements like cash registers and prescription management systems.

Reflections on Family and Responsibility

The Legacy of René Borderes

  • The speaker reflects on the responsibility inherited from their father, René Borderes, emphasizing the importance of preserving family values and traditions.
  • Acknowledgment of the impact that Borderes had on their life, expressing gratitude for the lessons learned.

Changes in Community and Space

  • Discussion about how personal spaces have shrunk over time, with a mention of various local figures and their contributions to community life.
  • Introduction to Stella Maris Urdapilleta's pharmacy as a significant part of local history.

The Evolution of Pharmacy Practice

Early Experiences in Pharmacy

  • The speaker shares their positive experiences working with a supportive team in the pharmacy sector.
  • Importance of mentorship is highlighted; they often reached out to experienced colleagues for guidance when faced with challenges.

Collaboration Among Pharmacies

  • Emphasis on healthy competition among pharmacies, including sharing resources like medications when needed.
  • Strong relationships between local pharmacies are noted, fostering a collaborative environment focused on customer care.

Technological Advancements in Pharmacy

Transition from Manual to Digital Systems

  • Description of how pharmacy operations were manual in earlier years, requiring extensive calculations and record keeping by hand.
  • Introduction of computerized systems has significantly streamlined processes, allowing for quicker service and better record management.

Impact on Customer Service

  • Technology has transformed customer interactions; now transactions can be processed quickly without manual errors.
  • Competition among suppliers drives pharmacies to enhance service quality continuously.

Preserving Tradition Amidst Change

Maintaining Historical Elements

  • Discussion about preserving antique furniture within pharmacies as a nod to tradition while adapting modern practices.

Customer Preferences and Personal Touch

  • Recognition that some customers prefer personalized service while others seek efficiency; balancing these needs is crucial for success.

Reflections on Pharmacy Operations and Community Engagement

The Importance of Personal Connections in Pharmacy

  • Discussion about the affinity for certain employees, highlighting how personal relationships influence customer interactions and preferences.
  • Mention of a historical figure in pharmacy, Roberto Martínez, who was known for his problem-solving skills and dedication to service.

Employee Dynamics and Customer Relations

  • Insights into employee relationships, including anecdotes about past employees and their contributions to the pharmacy's culture.
  • Reference to current staff members and their roles within the pharmacy, emphasizing teamwork.

Generational Continuity in Business

  • Commentary on the need for new blood in the workforce, particularly younger individuals who are more adept with technology.
  • Emphasis on the importance of children continuing their parents' legacy in business as a means of preserving family traditions.

Challenges Faced by Pharmacies

  • Overview of commercial responsibilities and regulatory requirements that pharmacies must navigate today.
  • Acknowledgment of the complexities involved in running a pharmacy during economic fluctuations, including crises affecting medication availability.

The Role of Social Security Systems

  • Discussion on how social security systems impact pharmacy operations, especially regarding payment structures from different insurance providers.
  • Insight into historical pricing strategies for medications and how they affect pharmacies financially.

Daily Struggles and Community Support

  • Reflection on daily challenges faced by pharmacists while serving customers amidst operational difficulties.
  • Recognition of community support as vital for sustaining local businesses like pharmacies over time.

Commitment to Service Despite Challenges

  • Personal commitment expressed towards maintaining quality service even after retirement age due to strong customer relationships.
  • Nostalgic recollection of long-term clients and their significance to the pharmacist's career journey.

Future Aspirations for Community Engagement

  • Hopeful outlook towards enhancing community involvement through better services despite existing limitations.
  • Acknowledgment that closing down is not an option due to essential services provided by pharmacies.

Music Segment

Overview of the Musical Interlude

Video description

210º Aniversario de Nuestra Sra. del Pilar de Curuzú Cuatiá Quienes Fuimos y Quienes Somos en La Sucursal del Cielo Idea y producción Dirección de Cultura y Turismo de la Municipalidad de Curuzú Cuatiá