Brainstorm together with S.C.A.M.P.E.R.

S.C.A.M.P.E.R Technique for Brainstorming

Introduction to S.C.A.M.P.E.R

• The video introduces the S.C.A.M.P.E.R technique as a brainstorming framework aimed at enhancing app design for a coffee shop.

• S.C.A.M.P.E.R encourages viewing problems from various perspectives, fostering innovative ideas.

Understanding the S.C.A.M.P.E.R Framework

• The seven lenses of S.C.A.M.P.E.R are:

• Substitute: Replacing components to improve the product.

• Combine: Merging two elements or products for enhancement.

• Adapt: Modifying a product in response to external trends or demands.

• Modify: Altering existing features to add value.

• Put to other use: Finding new applications beyond intended purposes.

• Eliminate: Simplifying or removing parts to enhance value.

• Reverse: Rearranging processes for better outcomes.

Preparing for Brainstorming Session

• A template can be utilized without modifications; however, guiding questions should be prepared for each lens to focus discussions on tangible issues.

• Example guiding questions include:

• For Combine: "Is there anything we should combine with coffee ordering?"

• For Reverse: "Can we reverse how users interact with our app?"

Conducting the Brainstorming Session

• Participants can collaboratively create guiding questions during the session, but pre-prepared ones streamline the process.

• Setting a timer and choosing background music helps maintain energy and productivity during idea generation.

Flexibility in Idea Generation

• The circular arrangement of lenses allows participants to brainstorm in any order, promoting creativity and spontaneity in generating ideas.