How to Identify and Contact Your Website Visitors
How to Convert Website Visitors into Leads
Introduction to the New Feature
- The video discusses a new feature that allows businesses to convert website visitors into leads, emphasizing the importance of capturing visitor emails.
- It highlights that potential customers are often aware of their problems and visit websites to validate legitimacy before making decisions.
Setting Up the Feature
- Users are guided on how to set up the feature by installing a script on their website, which involves adding HTML code within the head tag.
- A specific example is provided for Squarespace users, detailing how to access code injection settings for installation verification.
Creating Views and Notifications
- After successful installation, users can create a new view for tracking visitors, with an option to receive Slack notifications whenever someone visits.
- Instructions are given on setting up webhooks in Slack for real-time updates about incoming leads from website visitors.
Filtering and Managing Leads
- Users can filter leads based on criteria such as revenue or seniority level; however, in this case study scenario, filtering is focused solely on visitors who accessed case studies.