Should You Run PAID ADS in 2023? | Ask Printful

The Benefits of Paid Advertising

In this section, Josh, the Paid Traffic Specialist at Printful, discusses the relevance of paid advertising in 2022 despite the increase in cost. He also explains how paid ads can help new online store owners and scale up their business.

Paid Ads are Still Relevant

• Despite the increased cost, paid ads are still part of any integral, robust growth plan for businesses.

• They help to get products to customers who may not find them organically but would love them if they saw them.

• They speed up the process of finding your product and bring it straight to potential customers.

Decline in Traditional Ads

• There is a decline in traditional ads as fewer people watch TV or look at billboards, posters, and magazines.

• People spend more time on their smart devices like smartphones, tablets, and laptops where businesses can show their products to the world.

Good Starting Point for Advertising

• Facebook and Instagram are good starting points for most marketers as they allow advertising from as little as a dollar a day.

• Google is really good but might be complicated if you're new to marketing while YouTube only works if you have a budget to make it work.

Making a Good Ad

In this section, Josh explains what makes a good ad and how to target people when starting out with limited budgets.

Visual-Based Platforms

• All major app platforms are very visual-based; hence visuals should be given priority over text when planning ads.

• Eye contact is essential when taking pictures of models because it helps sell your product and endears it to customers.

Targeting People with Limited Budgets

• It's important to capitalize on the market when starting out with limited budgets.

• Targeting the right people with the right product is key to making a good ad.

Building an Audience Based on Page Visitors

In this section, the speaker discusses how to build an audience based on people who visited your page but may not have interacted with your content. This is a great way to not lose potential customers.

Key Points:

• You can build an audience based on people who visited your page but may not have interacted with your content.

• People are very busy nowadays, and they may have loaded your page but had not enough time to go through it. So then they’ll see your ad later, and they’ll come back to the page, go through your content, and fall in love with your product.

• Even if you have the smallest Facebook page, if you advertise to them, not only are you reinforcing your brand in their minds, it will help you build on that. Because they will then tell their friends, and that will help grow your social media presence.

• Finding new people is great, but not all those new people are going to want to buy your product or even look at your product.

Making the Most Out of Your Existing Audience

In this section, the speaker explains how ads are a great tool for making sure that you’re making the most out of every person that visits your page.

Key Points:

• Ads are a great tool to make sure that you’re making the most out of every person that visits your page.

• Showing ads to people who are engaged with your product and like it is more effective than showing ads to completely new people.

• Custom events should be set up when you want customers to take specific actions such as add-to-cart or product view. That way it targets people who are likely to take those actions and helps grow business.

• Keep ads light and don’t bombard customers with walls of words. Let your product do the talking, showcase your strengths, and you’ll naturally find a market that works for you.

Mistakes to Avoid in Paid Ads

In this section, the speaker discusses common mistakes people make when they first go into marketing.

Key Points:

• One of the laziest ways to advertise your product is by using the Boost post button. It doesn’t really help build the ads you want.

• Download Facebook Ad Manager instead. It’s free and easy to use. There are plenty of courses out there provided by Facebook to show you how to use it.

• Another common mistake people make is they constantly chase clicks. They try to get as many clicks as possible, thinking it’s going to bring lots of people to the site and bring in revenue. That isn’t necessarily the case.

• Set up custom events when you want customers to take specific actions such as add-to-cart or product view. That way it targets people who are likely to take those actions and helps grow business.

• Keep ads light and don’t bombard customers with walls of words.

Conclusion

In this section, the speaker concludes by thanking everyone for attending and offering additional resources for optimizing Facebook campaigns.

Key Points:

• Thank everyone for attending.

• Two great speakers in their Threads series who are paid ads experts can really help optimize campaigns.

• Check out Printful blog articles where he teaches how to optimize Facebook campaigns and reduce any waste spend you might have, especially in a time when paid ads are getting more expensive.