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Ahrefs’ Rank Tracker Overview and Tutorial
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Ahrefs’ Rank Tracker Overview and Tutorial

Introduction to Ahrefs' Rank Tracker Tool

In this section, the speaker introduces Ahrefs' Rank Tracker tool and highlights its features and improvements.

Ahrefs' Rank Checker Tool Release

  • In August 2017, Ahrefs released a visual and feature-rich Google rank checker tool.
  • After 9 months, they made significant improvements to the tool.

Purpose of the Video

  • The speaker aims to demonstrate how to maximize the benefits of using Ahrefs' Rank Tracker tool.
  • They will showcase new features based on user feedback.
  • Actionable tips will be provided for effective tracking of Google rankings.

New Section

In this section, the speaker introduces a table that provides a breakdown of owned and unowned features for tracked keywords. The speaker explains how SERP features can impact click-through rates and highlights the importance of monitoring feature growth.

Table Breakdown of Features

  • The table displays owned and unowned features for tracked keywords.
  • SERP features can divert clicks from organic search results.
  • Monitoring feature growth helps identify trends and opportunities.

New Section

This section focuses on analyzing specific SERP features, such as featured snippets and Adwords placements. The speaker emphasizes the importance of optimizing for growing featured snippets and discusses how increasing Adwords numbers indicate competitors paying for targeted keywords.

Analysis of Featured Snippets and Adwords Placements

  • Featured snippets have significantly increased for tracked keywords.
  • Optimizing content for featured snippets is recommended.
  • Growing Adwords placements suggest competitors paying for targeted keywords.

New Section

Here, the speaker explains how to use graphs to understand keyword intent based on SERP feature prevalence. They provide an example of video SERP features indicating a need to create video content alongside blog posts. Additionally, they highlight the prominence of the "people also ask" feature in their case study.

Understanding Keyword Intent through Graphs

  • Graphs help identify keyword intent based on prevalent SERP features.
  • Video SERP features may indicate a need to create video content.
  • "People also ask" feature shows significant growth, suggesting users seek concise answers or additional information.

New Section

In this section, the speaker introduces the positions graph, which tracks ranking progression over time. They highlight the success in ranking for more keywords and increasing top 3 Google rankings. The speaker also briefly mentions self-explanatory metrics in the raw data section.

Tracking Ranking Progression with Positions Graph

  • The positions graph shows the progression of position rankings over time.
  • Darker blue indicates higher rankings.
  • Success is observed in ranking for more keywords and improving top 3 Google rankings.

New Section

The speaker provides an overview of SERP features, distinguishing between owned and unowned features. They introduce a graph icon that plots desktop and mobile rankings over time. Additionally, they explain how to access the top 10 pages on Google's search results page for a specific keyword.

Understanding SERP Features and Accessing Top Pages

  • SERP features are color-coded, with blue indicating owned features.
  • The graph icon displays desktop and mobile rankings over time.
  • The "SERP" dropdown allows access to the top 10 pages on Google's search results page.

New Section

This section explores additional tabs within Rank Tracker, namely "Tags" and "Pages." The speaker explains how the tags tab provides a snapshot of keyword group performance, while the pages tab showcases URLs associated with keyword rankings. They clarify that the "traffic" number represents only tracked keyword traffic.

Analyzing Keyword Groups and Associated URLs

  • The tags tab offers insights into keyword group performance.
  • The pages tab displays URLs associated with keyword rankings.
  • The "traffic" number represents tracked keyword traffic only.

New Section

Here, the speaker demonstrates how to add relevant keywords to a project using checkboxes. They then introduce the competitors section of Rank Tracker, which allows users to compare their performance against competitors. The speaker mentions recent UI updates for improved user-friendliness.

Adding Keywords and Exploring Competitor Performance

  • Relevant keywords can be added using checkboxes.
  • The competitors section compares performance against competitors.
  • Recent UI updates enhance user-friendliness.

New Section

This section provides an overview of the competitors section in Rank Tracker, highlighting its three parts: filters, graphs, and data table. The speaker emphasizes the interactive graph that displays competitor rankings alongside the user's rankings.

Analyzing Competitor Performance with Filters, Graphs, and Data Table

  • The competitors section consists of filters, graphs, and a data table.
  • Filters help narrow down the data for analysis.
  • Interactive graphs display competitor rankings alongside user rankings.

New Section

In this section, the speaker focuses on the data table within the competitors section. They demonstrate how each column shows domain and position ranking information. Using an example keyword phrase, they highlight content creation efforts by all three parties involved.

Analyzing Competitor Data Table

  • The data table displays domain and position ranking information.
  • Each column represents a different domain.
  • Content creation efforts are observed across all three domains.

New Section

Here, the speaker explores additional filters within the competitor's positions explorer. They explain how users can switch between positions view, traffic view, and SERP features view. They also introduce a sub-filter called "domains" that reveals other organic search competitors based on tracked keywords.

Exploring Additional Filters in Positions Explorer

  • Users can switch between positions view, traffic view, and SERP features view.
  • The "domains" sub-filter reveals other organic search competitors.
  • Monitor Backlinks and Wordstream are identified as competitors with decent traffic.

New Section

This section focuses on the pages tab within Rank Tracker, which provides insights into total market share and page rankings. The speaker explains how the data is aggregated from the top 100 search results for each keyword and highlights the ability to filter by tags for specific niches or topics.

Analyzing Pages Tab and Total Market Share

  • The pages tab offers insights into total market share of keywords.
  • Data is aggregated from the top 100 search results for each keyword.
  • Filtering by tags allows focus on specific niches or topics.

New Section

In this final section, the speaker concludes by mentioning that Monitor Backlinks and Wordstream receive a significant amount of traffic based on tracked keywords. They highlight the usefulness of filtering by tag to identify dominant competitors in specific niches or topics.

Identifying Dominant Competitors Based on Tracked Keywords

  • Monitor Backlinks and Wordstream receive a significant amount of traffic.
  • Filtering by tag helps identify dominant competitors in specific niches or topics.

Overview of Metrics Section

In this section, the speaker explains the metrics feature in Rank Tracker and its usefulness as a quick reference for keyword metrics.

Metrics Table

  • The metrics table in Rank Tracker provides important keyword metrics that are typically found in Keywords Explorer.
  • Users can use this table as a quick reference to check keyword metrics.
  • It includes search volume and clicks data, which are updated monthly to ensure freshness.

Grossing Section for Keyword Positions

The speaker introduces the grossing section in Rank Tracker, which allows users to track increases and decreases in their keyword positions over specific time periods.

Tracking Keyword Positions

  • The grossing section enables users to easily spot significant changes in their keyword positions.
  • Users can analyze these changes within minutes and take necessary actions if required.

Email Reports for Keyword Rankings

The speaker discusses the option of receiving email reports for keyword rankings, providing convenience for users who do not want to check their rankings daily.

Email Reports

  • Users can choose to receive weekly or monthly email reports based on their preferences.
  • These reports allow users to quickly review their rankings during their commute or at any convenient time.

Analytical Approach to Rank Tracker Data

The speaker encourages users to approach Rank Tracker data analytically and utilize it to drive more traffic to their websites.

Utilizing Rank Tracker Data

  • Instead of simply observing ranking changes, users should analyze the data with an analytical mindset.
  • By leveraging the insights from Rank Tracker, users can optimize their SEO strategies and attract more traffic to their websites.

Conclusion and Call to Action

The speaker concludes the video by expressing gratitude for user feedback and encourages viewers to subscribe for more actionable SEO and marketing tutorials.

Taking SEO to the Next Level

  • The speaker emphasizes the continuous improvement of Ahrefs' rank tracker tool and other SEO tools based on valuable feedback from the community.
  • Viewers are encouraged to explore Rank Tracker and use its data-driven insights to enhance their website's traffic.
  • Subscribing to the channel ensures access to more educational content on advanced SEO techniques.
Video description

See the newest version of Ahrefs’ Rank Tracker tool in action. In this tutorial, you’ll learn how to use our latest version of our Google rank checker tool and gain actionable insights. Our rank tracking tool is so much more than vanity metrics. While it’s fun to check your keyword rankings, there are ways to gain valuable information to know which pages need optimizing and how to optimize them. In this video, you’ll learn all of the different sections and reports in Ahrefs’ rank checker tool. More specifically, you’ll learn: - how to optimally set up a new project. - how to use our unique SERP features ranking graph to monitor new opportunities. - how to find new keywords that are worth tracking. - how to track your competition’s progress in organic search. - how to find NEW competitors that are fighting for your target keywords that you might not know about. - which of your competitors have the largest “share of voice” (and how much). - how to find new competitors that are worth keeping an eye on. - where to instantly find keyword research metrics for all of your tracked phrases. By watching this entire video, you’ll be able to look at your keyword rankings with a stronger analytical approach rather than “just another report.” Try Ahrefs' Rank Tracker ► https://ahrefs.com/rank-tracker Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs