How To Prepare A BOSS Copywriter Portfolio & Get More YESSES! 👑

How to Create an Irresistible Portfolio

In this video, Alex shares her five rules for creating a portfolio that will grab your clients' attention and command more yeses.

Rule 1: Quality Over Quantity

• When it comes to crafting your portfolio, quality over quantity goes a long way.

• Include only relevant work in your portfolio.

Rule 2: Personalize Your Emails

• Take the time and initiative to personalize your emails for your client or company that you're sending your portfolio to.

• Send short, authentic and personalized emails.

Rule 3: Make It About Them, Not You

• Let potential clients know why you want to work with them, why you love their brand and what value you can offer them.

• Avoid being over-creative in your emails and applying cheesy copy hooks and obnoxious angles written all in title caps.

Rule 4: Serve Up What They Need

• Your client has a specific need and they want you to serve it up like a barista at Starbucks who does not spell their name wrong.

• Tailor your pitch to meet the specific needs of each client.

Rule 5: Keep It Simple

• Simplify the process for potential clients by providing clear instructions on how they can work with you.

• Avoid using jargon or technical terms that may confuse potential clients.

Boosting Your Copywriting Portfolio

In this section, the speaker discusses how to boost your copywriting portfolio by sharing previous credentials and related experience. The speaker also emphasizes the importance of presenting your work in an organized fashion that's easy to navigate.

Highlighting Credentials

• Share previous credentials or related experience to boost credibility.

• Specialize in a specific niche to stand out from other copywriters.

• Include this information in your personal introduction email instead of a resume attachment.

Organizing Your Portfolio

• Think of your portfolio as a preview of your best work.

• Keep it clean and simple to avoid confusion.

• Use a link to a Dropbox or Google Drive folder instead of attachments.

• Organize sub-folders by niche, brand, campaign, and individual assets inside that campaign.

Customizing Your Portfolio

• Pick pieces that best relate to the potential project and send a customized portfolio.

• Choose pieces that showcase a cohesive brand voice across multiple touchpoints of a sales funnel.

• Add short summaries on what each piece was for and why you chose to feature it.

Providing Context

• Include personalized notes with relevant information for each piece in your portfolio.

• Answer questions like what was the overall concept, goal or strategy of the piece?

Introduction and Call to Action

In this section, the speaker introduces herself and encourages viewers to subscribe to her channel for weekly tutorials on freelance copywriting, marketing, branding, and more.

Introduction and Subscription

• The speaker introduces herself and thanks viewers for watching.

• She encourages viewers to give a thumbs up and subscribe to her channel.

• The speaker explains that she releases new tutorials every week on various topics related to freelance work.

Next Videos

• The speaker suggests that viewers check out some of her other videos.

Conclusion

• The speaker signs off by saying "ciao for now."